MacRumors

Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping."

The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes:

iPhone 17

Display Changes

• The iPhone 17 now comes with a 6.3-inch display, up from 6.1 inches, making it the same size as the iPhone 17 Pro. The larger screen means the device is a little taller, thicker, and heavier than the iPhone 16, though slimmer bezels help offset some of the increase.
• Apple has equipped the phone with a Super Retina XDR OLED display protected by Ceramic Shield 2, which is said to deliver three times better scratch resistance than the previous version.
• The display also gains ProMotion support, enabling adaptive refresh rates up to 120Hz. This brings smoother scrolling and animations while also unlocking Always-On display functionality.
• Brightness has been upgraded as well, with peak outdoor brightness rising to 3000 nits from 2000 nits. Typical brightness remains at 1000 nits, while HDR content can still reach up to 1600 nits.

New Camera Technology

• An upgraded 18-megapixel front-facing camera improves selfies and video calls, while a square sensor allows for capturing portrait and landscape photos without rotating your iPhone. It also supports Center Stage for wider views when capturing images and taking video calls.
• The Center Stage front camera enables ultra-stabilized video in 4K HDR, and users can now record on the front and rear cameras simultaneously with Dual Capture.
• A new 48MP Fusion Ultra Wide camera captures up to 4x the resolution compared to the previous generation. The upgrade means iPhone 17 features all 48MP rear cameras for the first time.

Processor Upgrades

• The iPhone 17 is equipped with an A19 chip built on Apple's third-generation 3-nanometer node. It includes a 6-core CPU and 5-core GPU, with each GPU core featuring a Neural Accelerator designed to improve on-device generative AI and other system-intensive tasks.
• There's also an upgraded 16-core Neural Engine, an updated display engine, and a new image signal processor.

Battery Innovations

• Thanks to the new A19 chip and an Apple-designed N1 networking chip, the iPhone 17 is more efficient for improved battery life. It lasts up to 30 hours when watching videos, or up to 27 hours when streaming – more than 6 hours longer than the iPhone 16.
• Charging speeds have also been improved. The iPhone 17 can fast charge to 50 percent in 20 minutes with a 40W or higher power adapter. It can also reach 50 percent in 30 minutes with a MagSafe charger, and supports both MagSafe and Qi2 wireless charging at 25W.

iPhone Air

Design

• At 5.6mm thick, the iPhone Air is Apple's thinnest ever iPhone, more than 3mm thinner than the iPhone 17 Pro. It features a polished titanium frame with a 6.5-inch display. Titanium is stronger than aluminum, and the iPhone Air was designed not to bend, making it more durable than any previous iPhone.
• Apple designed a camera "plateau" on the back of the iPhone Air that houses the 18-megapixel front-facing camera, the TrueDepth system for Face ID, the single-lens 48-megapixel rear camera, an Apple silicon chip, and a speaker.
• The iPhone Air includes all the same buttons and features as the iPhone 17 models, such as the Action button and Camera Control button.

Display

• The display matches the other iPhone 17 models, offering 1000 nits maximum brightness, 1600 nits peak HDR brightness, and 3000 nits peak outdoor brightness.
• It supports ProMotion with 120Hz refresh rates, which also enables Apple's Always-On display technology.
• Apple has added an improved anti-reflection coating to reduce glare.

Processor

• The iPhone Air is powered by the A19 Pro chip, the same processor used in the iPhone 17 Pro, but with one fewer GPU core.
• The chip includes a 6-core CPU with two performance cores and four efficiency cores, paired with a 5-core GPU and 12GB of RAM.
• Each GPU core features a Neural Accelerator, which Apple says delivers 3x more peak GPU compute for improved on-device AI and other demanding tasks.

Camera Technology

• The single-lens rear camera uses the same 48-megapixel Fusion lens as the iPhone 17, supporting 1x and 2x zoom along with 28mm and 35mm focal lengths.
• Apple added a Dual Capture feature that lets you record with the front and rear cameras at the same time. The 18-megapixel Center Stage front camera also includes improved stabilization.
• The front-facing camera allows selfie photos in portrait or landscape mode without rotating the phone, and it supports Center Stage for video calls.

Battery Life

• The iPhone Air's battery lasts up to 27 hours when watching video or 22 hours when streaming video.
• Apple designed a $99 MagSafe battery pack for the iPhone Air that extends battery life to as much as 40 hours.
• The iPhone Air supports up to 20W wireless charging speeds. It can also fast charge, reaching 50% in 30 minutes with a 20W or higher power adapter.

iPhone 17 Pro and iPhone 17 Pro Max

Design Changes

• The camera bump is now called the camera plateau, a horizontal pill-shaped raised area that spans nearly the entire rear of the iPhone. It houses the three-lens camera system on the left and the LiDAR Scanner and flash on the right.
• The iPhone 17 Pro and Pro Max feature a unibody aluminum frame for the first time, replacing titanium. Aluminum is lighter and disperses heat more effectively. The frame extends across the sides, the camera area, and the back, with the exception of a MagSafe charging cutout.
• The MagSafe cutout is made from upgraded Ceramic Shield 2, which Apple says is 4x more resistant to cracks than glass. Its slightly different color gives the iPhone 17 Pro models a subtle two-tone design.
• The aluminum frame enhances thermal performance, while an internal vapor chamber cooling system further helps move heat away from the processor and spread it across the chassis.

Display Changes

• The iPhone 17 Pro models now support 3000 nits peak outdoor brightness, up from 2000 nits on the iPhone 16 Pro models. A new anti-reflective coating reduces glare and doubles outdoor contrast.
• The display is protected by Ceramic Shield 2, which Apple says offers 3x better scratch resistance than glass.

Camera Upgrades

• For the first time, all iPhone 17 Pro cameras are 48 megapixels, including the Main lens, the Ultra Wide lens, and a new Telephoto lens that supports 4x and 8x optical zoom, plus up to 40x digital zoom.
• All three cameras support 4K video recording, with added features such as ProRes RAW video, Log 2 video recording, and Genlock support for professional workflows.
• The 18-megapixel Center Stage front camera includes improved stabilization. A Dual Capture mode lets you record with the front and rear cameras simultaneously, and the front camera supports both portrait and landscape selfies without rotating the phone.

Processor Upgrades

• The iPhone 17 Pro models are powered by the A19 Pro chip, built on an upgraded 3-nanometer process. It features a 6-core CPU with two performance cores and four efficiency cores, along with a 6-core GPU.
• Each GPU core includes a Neural Accelerator, which Apple says improves performance for tasks such as on-device AI.
• The chip also includes an updated 16-core Neural Engine, second-generation dynamic caching, a larger cache, and 12GB of RAM.

Battery Innovations

• The iPhone 17 Pro models offer major improvements to battery life. The iPhone 17 Pro lasts up to 33 hours when watching videos, while the iPhone 17 Pro Max lasts up to 39 hours, the longest ever in an iPhone.
• Charging is faster than before, with both models able to reach 50 percent charge in 20 minutes using a compatible charger. They also support MagSafe and Qi2.2 wireless charging at up to 25W.
• Versions of the iPhone 17 Pro and Pro Max with an eSIM instead of a physical SIM include larger batteries.

Color Options

• iPhone 17: Lavender, Mist Blue, Sage, Black, and White.
• iPhone Air: Space Black, Cloud White, Light Gold, and Sky Blue.
• iPhone 17 Pro: Cosmic Orange, Silver, and Deep Blue.

Pricing

The full selection of iPhone models and storage options available from Apple is as follows:

	128GB	256GB	512GB	1TB	2TB
iPhone 16e	$599	$699	$899
iPhone 16	$699
iPhone 16 Plus	$799	$899
iPhone 17		$799	$999
iPhone Air		$999	$1,199	$1,399
iPhone 17 Pro		$1,099	$1,299	$1,499
iPhone 17 Pro Max		$1,199	$1,399	$1,599	$1,999

Apple has discontinued the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max to focus on its newest models. The standard iPhone 16 now comes only with 128GB of storage, while the iPhone 16 Plus is limited to 128GB and 256GB options.

Pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max are now open on Apple's online store and via the Apple Store app, with a global launch to follow on Friday, September 19.

Along with the new iPhone 17 models, on the same day Apple will launch the next-generation Apple Watch Series 11 and Apple Watch Ultra 3, as well as new AirPods Pro 3.

For in-depth information on everything we know about the iPhone 17 series, follow the links to our dedicated iPhone 17, iPhone Air, and iPhone 17 Pro roundups.

The iPhone 17 is finally here. On this episode of The MacRumors Show, we talk through all of Apple's "awe-dropping" announcements this week, including the ‌iPhone 17‌ lineup, new Apple Watch models, AirPods Pro 3, and more.

Apple's ‌AirPods Pro 3‌ were introduced with significant hardware upgrades, including enhanced active noise cancellation, a built-in heart rate monitor, improved sound processing, and foam ear tips. In addition, Apple previewed a new Live Translation feature also coming to AirPods 4 and AirPods Pro 2.

The Apple Watch lineup received a refresh, with the Series 11 touting stronger front glass, 5G connectivity, and better battery life. The Apple Watch SE 3 now includes an always-on display and fast charging, while the Ultra 3 gains a new display and satellite connectivity. Apple also introduced hypertension detection and a new sleep scoring feature, which are available on older models.

The ‌iPhone 17‌ gains a 6.3-inch display, now with ProMotion for the first time in a non-Pro model, and the A19 chip. It features the same new 18-megapixel front-facing camera with Center Stage and a square sensor introduced across the lineup.

Apple introduced the iPhone Air as its thinnest iPhone yet with a radical new design. It includes a polished titanium frame, the A19 Pro chip with 12GB of memory, a faster and more efficient C1X 5G modem, a single rear camera, and a 6.5-inch display with ProMotion, but loses out on a physical SIM card slot and stereo speakers.

The iPhone 17 Pro and Pro Max were unveiled with a new design that abandons titanium in favor of an aluminum unibody structure, with a new full-width camera plateau and vapor chamber cooling. There is now a 48-megapixel telephoto camera with 4x and 8x optical zoom options. Both devices include larger batteries that deliver over six hours more battery life than their predecessors, with storage starting at 256GB and reaching a new 2TB maximum on the Pro Max.

There were also a range of new accessories, including TechWoven cases for the Pro models, a crossbody strap, and a bumper case and MagSafe battery for the ‌iPhone Air‌. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our final expectations for Apple's event to see what we got right and wrong, along with a bonus interview with director Kayci Lacob about her new Steve Jobs-focused movie, "Everything to Me."

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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After being announced earlier this year, Apple Downtown Detroit now has a grand opening date, and it will be quite the eventful day.

The all-new store will be opening its doors to the public on Friday, September 19, which is also iPhone 17, iPhone 17 Pro, and iPhone Air launch day. The grand opening will take place at 5 p.m. local time that day, according to Apple's website.

"Hello, 313," says Apple.

"Our brand-new store in downtown Detroit is opening soon," adds Apple. "In the heart of a city pulsing with spirit and innovation, we're proud to build a space where creativity thrives and business takes shape. We can't wait to see what drives you."

To celebrate the occasion, Apple has shared a special wallpaper for the iPhone and Mac, containing a custom Apple logo with a chrome design and a "D" for Detroit. It is available to download on the store's page. Apple has also shared a Detroit-themed collection of TV shows, music, and more available across its apps.

Ahead of the grand opening, Apple Downtown Detroit's facade has been covered in the same "D" artwork shown in the wallpaper. Apple says this artwork serves as a tribute to the city's rich heritage of innovation and unwavering pride.

Apple Downtown Detroit is located at 1430 Woodward Avenue, near Grand River Avenue, and it will offer the usual amenities, including a Genius Bar, and free Today at Apple sessions that are intended to foster learning and creativity. The store's design remains to be seen, but it will likely also include an Apple Pickup station for online orders.

iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration.

As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing an additional 1-3 week shipping delay beyond the Friday, September 19 launch day. This means that some configurations are now expected to be delivered in mid-October. However, for a few configurations, in-store pickup on launch day is still an option at select Apple Store locations.

The all-new, ultra-thin iPhone Air is faring much better, with most configurations still available for September 19 delivery as of the time of writing.

The smaller iPhone 17 Pro and the standard iPhone 17 are also not facing considerable delays.

Inventory will likely continue to tighten for both delivery and Apple Store pickup as the day progresses, so order quickly if you are planning to.

Need help with making your pre-order decision? Check out our helpful buyer's guide below:

• Buyer's Guide: iPhone 17, Air, Pro, or Pro Max? 40 Differences Compared

Verizon today has Apple's HomePod mini for $84.99 in three colors, down from $99.99. As with all Verizon discounts, you don't need to be a Verizon Wireless customer to get this sale, and the retailer is offering free two day shipping.

Note: MacRumors is an affiliate partner with Verizon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

At $15 off, this is the best price we've seen on the HomePod mini in over a year as discounts on the smart speaker have been extremely rare. Verizon also has a few other accessory discounts this week, including 30 percent off a bundle of the Magic Keyboard and Apple Pencil USB-C, and iPhone 17 accessory bundles.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple has launched pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. If you're looking to place a pre-order on one of these models at a cellular carrier, we've rounded up all of the best deals and offers you can find from the major carriers in the United States.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AT&T

• iPhone 17 and iPhone 17 Pro: No cost with eligible trade-in
• iPhone Air: Up to $830 off with eligible trade-in
• iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in

Starting with AT&T, you can get the iPhone 17 and iPhone 17 Pro at no cost with eligible trade-in, and the iPhone Air for up to $830 off with eligible trade-in. Finally, the iPhone 17 Pro Max will be available at up to $1,100 off with eligible trade-in.

If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. AT&T also has the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 available for order today. If you buy one, you can get $300 off the second.

Verizon

• iPhone 17 Pro and iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in on Unlimited Ultimate Plan
• iPhone Accessories: Buy three or more and save 20%

New and existing Verizon customers on the Unlimited Ultimate plan can get the iPhone 17 Pro at no cost, or up to $1,100 off the iPhone 17 lineup when trading in select smartphones in any condition.

In terms of watches, Verizon is offering a bundle deal when you buy any new iPhone 17 Pro on Unlimited Ultimate, you can get an Apple Watch SE 3 or Apple Watch Series 11 at no cost, or $500 off Apple Watch Ultra 3.

T-Mobile

• iPhone 17 and iPhone 17 Pro: No cost with eligible trade-in
• iPhone Air: Up to $830 off with eligible trade-in
• iPhone 17 Pro Max: Up to $1,100 off with eligible trade-in

T-Mobile's offers are nearly identical to AT&T. You can get the iPhone 17 and iPhone 17 Pro at no cost when you trade in an old device and purchase the new device on an eligible unlimited plan. Otherwise, you can get the iPhone Air for up to $830 off and the iPhone 17 Pro Max for up to $1,100 off, both with eligible trade-in on unlimited plans.

For Apple Watches at T-Mobile, if you buy any new Apple Watch device, you can get $200 off the device when you add a watch line on an eligible plan.

Visible

Visible offers unlimited talk, text, and data for $19/month on the Visible plan or $29/month on the Visible+ plan (prices include $6 discount with current promo code 60FF12). The Visible+ plan includes everything in the base plan plus smartwatch service, plus a few upgrades to mobile hotspot and international roaming features.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple's claim that the Apple Watch Series 11 offers 24 hours of battery life has drawn scrutiny as closer examination of Apple's own testing data reveals that the increase from the Series 10's 18-hour rating is largely attributable to changes in testing methodology rather than a major hardware change.

Apple lists the Apple Watch Series 11 as capable of lasting up to 24 hours on a single charge, a notable increase over the Series 10's 18-hour claim, which had been the company's published standard since the launch of the original Apple Watch in 2015.

As spotted by a user on the MacRumors forums, the primary difference between the two test scenarios in Apple's official documentation is the inclusion of sleep tracking in the Series 11's evaluation. Apple states that the 24-hour figure is based on 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback, and six hours of sleep tracking. The comparable Series 10 test lists the same parameters but does not include sleep tracking.

While Apple does not break down the exact battery drain of each activity, sleep tracking is generally a low-power feature, allowing older Apple Watch models to be worn overnight without fully depleting their charge. Many users have pointed out that Apple Watches have long exceeded the company's stated 18-hour battery life in real-world use, with most users comfortably achieving overnight tracking. This suggests that the six-hour increase is primarily a result of Apple adding sleep tracking to its official scenario, rather than a significant increase in real-world battery life.

Apple also publishes Low Power Mode battery life estimates, which further demonstrate only modest changes. The Series 11 is rated for 38 hours of battery life in Low Power Mode, compared to the Series 10's 36-hour rating. Here, Apple's footnotes indicate that the Series 11 test used lower levels of activity: 530 time checks, 160 notifications, and 26 minutes of app usage, versus 600 time checks, 180 notifications, and 30 minutes of app use for the Series 10. Both tests included a 60-minute workout and six hours of sleep tracking. The reduced activity assumptions make it difficult to directly compare figures, but even Apple's own hourly calculation achieves only an approximate 8% improvement.

The Apple Watch Series 11 does feature slightly larger batteries across its range of case sizes. According to official safety documentation, battery capacities for Series 11 models range from 1.245 to 1.403 watt-hours, depending on case size, compared to 1.118 to 1.266 watt-hours for Series 10 models. This represents a roughly 7% to 10% increase in capacity, far less than the 33% jump implied by Apple's move from an 18-hour to a 24-hour claim.

Apple is now accepting pre-orders for the iPhone Air, the iPhone 17, the iPhone 17 Pro, and the ‌iPhone 17 Pro‌ Max through the online storefront and the Apple Store app. You will need to refresh the website or the app until the store comes up, and the app is often the quicker way to get a pre-order in.

Pre-orders for the new iPhones are available in more than 50 countries and regions around the world. Those who used Apple's "Get Ready" feature ahead of time should be able to place an order with just a couple of taps.

The ‌iPhone 17‌ is Apple's most affordable iPhone, and it is priced starting at $799 in the United States. The ultra thin ‌iPhone Air‌ starts at $999, and the Pro models are more expensive. The ‌iPhone 17 Pro‌ now starts at $1,099, and the ‌iPhone 17 Pro‌ Max starts at $1,199. All ‌iPhone 17‌ models have a minimum of 256GB of storage, but you can upgrade to a higher tier with an additional fee.

The ‌iPhone 17‌ can be upgraded with 512GB of storage, while the ‌iPhone 17 Pro‌ and ‌iPhone Air‌ support up to 1TB. The ‌iPhone 17 Pro‌ Max can be purchased with up to 2TB of storage, though it'll cost you $2,000.

All of the ‌iPhone 17‌ models feature a faster and more efficient A19 or A19 Pro chip, Apple's N1 networking chip, ProMotion display technology, an upgraded 18-megapixel front camera, and a Ceramic Shield 2 display that improves scratch resistance.

The ‌iPhone Air‌ is Apple's new ultra thin and light ‌iPhone‌, measuring in at 5.6mm thick. It uses a titanium frame that won't bend, but it has the lowest battery life of the lineup and is limited to a single-lens rear camera.

For the ‌iPhone 17 Pro‌ models, Apple designed a new unibody aluminum frame that's more durable and better at heat dissipation. There's a vapor chamber cooling system that improves the efficiency of the A19 Pro chip, and with more aluminum and a Ceramic Shield backing, the devices are better at withstanding damage from drops. All three camera lenses in the Pro models are 48 megapixels, with Apple introducing a new 48-megapixel Telephoto lens that supports up to 8x optical zoom. Battery life is also way up this year, and the Pro Max lasts for up to 39 hours when watching videos.

There have been no rumors of production shortages, but it's always a good idea to order right away because popular models often sell out.

Along with Apple, carriers like Verizon, AT&T, and T-Mobile are accepting pre-orders, and big box retailers like Best Buy and Walmart will also have stock available for those who want to place an order ahead of launch.

Customers who pre-order an ‌iPhone 17‌, ‌iPhone Air‌, or ‌iPhone 17 Pro‌ model will begin receiving their new iPhones on Friday, September 19, the official launch day for the ‌iPhone 17‌ lineup.

Apple has postponed the release of its new iPhone Air in China while it works with mainland authorities to resolve regulatory issues related to the device's eSIM requirement, according to the South China Morning Post.

Apple on Friday morning reportedly updated its Chinese website, replacing the original September 12 pre-order and September 19 launch schedule for the iPhone Air with the words "release information to be updated later." Meanwhile, pre-orders for the iPhone 17, 17 Pro, and 17 Pro Max will open at 8:00 p.m. local time as originally scheduled.

At 5.6mm thick, the iPhone Air does not have a physical SIM slot, and is limited to eSIM-only operation. That's a problem in China, since carriers have not traditionally supported eSIM for the iPhone even though it's widely used around the world.

The delay appears to have upturned Apple's earlier plans. Previously, the company had worked exclusively with China Unicom to provide eSIM support for the device, requiring customers to visit retail stores for identity verification and activation. Now Apple has said that all three state-owned telecommunications network operators – China Unicom, China Mobile and China Telecom – will "provide eSIM support [with] specific timing subject to regulatory approval."

Meanwhile, China Mobile posted on Weibo that it had "enabled eSIM services for mobile phones," but said details regarding the launch date "would be announced separately." The expanded carrier support suggests Apple is working to broaden the device's potential market reach once regulatory hurdles clear.

Over in the U.S., pre-orders for the iPhone 17 lineup and iPhone Air are set to open later on Friday at 5:00 a.m. Pacific Time.

Apple's online store is down ahead of iPhone 17, iPhone Air, and iPhone 17 Pro pre-orders, which are expected to be available at 5:00 a.m. Pacific Time in the United States.

"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PDT. See you soon." Apple has been doing 5:00 a.m. pre-orders for the last several years instead of the 12:01 a.m. Pacific Time pre-orders that it used to have.

Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order ‌‌iPhone 17‌‌ models when the store comes back online.

The iPhone 17 will be available in Lavender, Sage, Mist Blue, White, and Black, in 256GB and 512GB storage capacities, while the iPhone Air will be available in Sky Blue, Light Gold, Cloud White, and Space Black, in 256GB, 512GB, and 1TB capacities.

The iPhone 17 Pro and iPhone 17 Pro Max come in Silver, Cosmic Orange, and Deep Blue, and are available in 256GB, 512GB, and 1TB storage options. This year, there's also 2TB storage tier exclusive to the Pro Max.

• Here's When You Can Pre-Order the iPhone 17 in Every Time Zone
• How Much Does Each iPhone 17 Model Cost?

The ‌‌‌iPhone 17‌‌‌ is priced starting at $799, while the ‌‌‌iPhone Air is priced starting at $999. The ‌‌‌iPhone 17 Pro‌‌‌ is priced starting at $1,099, and the ‌‌‌iPhone 17 Pro‌‌‌ Max is priced starting at $1,199. After pre-orders take place, a launch will follow on Friday, September 19.

Apple's hypertension detection feature for Apple Watch has received FDA clearance and will launch next week, according to 9to5Mac.

When Apple announced the Apple Watch Series 11 and Apple Watch Ultra 3 on Tuesday, the company said it expected FDA approval "soon" for hypertension alerts. That clearance has now been granted.

The feature will be available on Apple Watch Series 9 and later, plus Apple Watch Ultra 2 and later models, expanding beyond the newly announced watches. Hypertension alerts will launch in the U.S. and more than 150 countries, though some regions may require their own independent regulatory approval.

Hypertension notifications use the Apple Watch's optical heart sensor to analyze blood vessel responses over 30-day periods, alerting users to consistent signs of chronic high blood pressure. The condition affects approximately 1.3 billion adults globally and often goes undiagnosed due to lack of symptoms.

Apple developed the technology using machine learning and training data from studies involving over 100,000 participants. The company validated it in clinical trials with more than 2,000 participants and expects the feature to notify over 1 million people with undiagnosed hypertension within its first year.

Users who receive notifications are advised to monitor their blood pressure for seven days using a third-party cuff and share results with healthcare providers, following American Heart Association guidelines.

Expect the feature to appear as part of watchOS 26 when it rolls out on Monday, September 15.

watchOS 26 is set to be released on Monday, September 15, but developers and public beta testers already have access to the launch version. Apple seeded the ‌watchOS 26‌ release candidate earlier this week, and as long as no last minute bugs are found, it's the version we'll get next week.

The release notes included with the update have a few surprises, including confirming that Sleep Score and Hypertension Notifications are features that are integrated into ‌watchOS 26‌ and not exclusive to the newest Apple Watch models.

Liquid Glass
- A new design delivers a more expressive and seamless experience while maintaining the instant familiarity of watchOS and bringing more focus to your content
- Liquid Glass introduces more vitality to interactions across watchOS, refracts and reflects content in real time, and brings even more clarity to Smart Stack, Control Center, navigation, in-app controls, and more

Hypertension Notifications
- Hypertension notifications can alert you if consistent signs of chronic high blood pressure are observed over 30 day periods (Available on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later)
- Hypertension notifications feature is intended for users 22 years or older, without a previous diagnosis of hypertension, and who are not pregnant

Sleep Score
- Sleep score provides a nightly score and classification of your sleep, based on sleep duration, bedtime consistency, and sleep interruptions to help you better understand the quality of your sleep and how to make it more restorative
- Sleep score can be viewed in the Sleep app, in the Smart Stack or as a watch face complication

Workout Buddy
- Personalized fitness experience with Apple Intelligence incorporates your workout data and fitness history for generative audible motivational insights during your workout
- Personalized insights are generated during key moments - like a pep talk to kick it off, your workout for splits and major milestones, and a summary of your effort once you finish - by rapidly analyzing and comparing your fitness history to your current workout
- Choose from three voices developed using a text-to-speech model with voice data from Apple Fitness+ trainers
- Your fitness data is processed privately and securely using your nearby Apple Intelligence-enabled iPhone and Private Cloud Compute

Smart Stack
- Smart Stack has an improved prediction algorithm that deploys a Smart Stack hint when there is a suggestion that is immediately useful - for example, if you are in a remote location, you'll see a hint to start recording Backtrack
- Configurable widgets let you customize how widgets appear in the Smart Stack so you can see what's most important for you - for example, select a home accessory you'd like quick access to in the Home widget

Messages
- Live Translation in Messages uses Apple Intelligence and automatically translates incoming texts, including group messages, and sends a response in your preferred language -- it'll be translated when it's delivered (Available on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later when paired with an Apple Intelligence-enabled iPhone)
- Smart actions will be suggested in Messages using the context of a conversation, like starting a Check In when a friend asks a user to share when they arrive home
- Smart Replies get even more precise with an improved on-device language model that can generate relevant responses based on the content of a conversation

Watch Faces
- Exactograph is a modern re-imagination of a traditional regulator watch which separates out hours, minutes and seconds for more precise time keeping
- Flow uses Liquid Glass numerals that refract a fluid orb of color that responds to your wrist movements
- Waypoint acts as a live compass that will show where you are in relation to places you've saved in Maps or points of interest (Available on Apple Watch Ultra)
- Hermès Faubourg Party features animated shorts that appear based on the time of day or movements with a series of characters (Available on Apple Watch Hermès)
- The Photos face is enhanced by the new design with Liquid Glass, elevating numerals so you can see even more of your photos
- The Photos face will now shuffle images based on Featured content from Photos, so you can see images of your most meaningful moments every time you raise your wrist or tap the display
- Explore and discover watch faces more easily with the redesigned watch face gallery, with faces grouped into collections

Other features
- New layout of the Workout app makes it easier to use your favorite features - tap the icons in the four corners for quick access to metrics and views, experiences like Custom Workout and Pacer, media, Workout Buddy, and alerts
- Media experience in the Workout app is more integrated and intelligent, as Apple Music can now select the best playlist based on the workout type and your personal tastes, or you can see suggestions for playlists or podcasts based on what you've recently listened to during that particular workout type
- Notes app comes to Apple Watch, allowing you to access your notes right on your wrist, pin and unlock notes, complete checklist items, and create new notes with Siri, dictation, and the keyboard
- Wrist Flick is a new one-handed gesture you can use to dismiss a notification, mute incoming calls, silence timers and alarms, or return to your watch face (Available on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later)
- Over 20 watch faces including Exactograph, Activity Digital, Reflections as well as Stopwatch and Timer apps, get 1Hz support that show seconds ticking in always-on mode (Available on Apple Watch Series 10 and later)
- Apple Watch can automatically adjust the volume of your notifications, incoming calls, timers, alarms, and Siri, based on the ambient noise in your environment
- Hold Assist and Call Screening come to the Phone app, when an iPhone is nearby. Hold Assist keeps your spot in line while you wait to speak to a live agent, and rings you to return to the call when the live agent is there. Call Screening lets you screen incoming calls from unknown numbers, getting you the caller's name and reason for the call before the phone rings

‌watchOS 26‌ will be released alongside iOS 26, iPadOS 26, macOS Tahoe, tvOS 26, and visionOS 26. Expect the software right around 10:00 a.m. Pacific Time on Monday.

macOS Tahoe is coming out next Monday, and Apple provided the release candidate (RC) version of the software earlier this week. The RC came with notes highlighting the features that Apple believes are most important.

Apple has changed up the way that it provides release notes for macOS, and rather than a list of features, there's a carousel with more detailed descriptions of key additions and images to go along with each feature.

New design featuring Liquid Glass
The new design makes the iconic elements of macOS fresh yet familiar. A transparent menubar makes your display feel larger. Apps with Liquid Glass sidebars and toolbars reflect and refract what you're viewing, drawing more focus to your content. And you can personalize icons and widgets, giving them a light, dark, tinted, or new clear look to match your style.

Customize the look of folders
To make folders easy to recognize, you can give them a distinctive appearance. You can now choose a unique color and add emoji or symbol

Personalize Control Center
Enjoy more ways to customize which controls appear in Control Center, and how they're laid out. Add new controls from Mac and even iPhone apps, including from your favorite third-party apps. Arrange them however you like, and even create pages of controls. You can also place controls right into the menu bar for easier access.

Communicate seamlessly across languages with Live Translation
With Apple Intelligence, Live Translation helps you automatically translate text in Messages, follow along with live-translated captions in FaceTime calls, or listen to a real-time audio transcription spoken aloud in the Phone app. It works entirely on-device so your personal conversations stay private.

Create incredibly powerful shortcuts
The Shortcuts app is supercharged with Apple Intelligence. Intelligent actions can summarize text, create images, or tap directly into Apple Intelligence models. And with automations on Mac, you can make shortcuts run automatically based on conditions, such as the time of day, file or folder updates, connecting to an external monitor, and more.

New options for making Genmoji
Mix your favorite emoji together with descriptions to make something brand new. And get more control over Genmoji inspired by family and friends, with new options like hairstyle customization to help you match their latest look.

More ways to create the perfect image in Image Playground
Get more control over images inspired by people from your photo library, with new options to change their expressions or hairstyle to match their latest look. You can also access new ChatGPT styles, like Watercolor or Oil Painting, and use Any Style to describe what you want.

See Live Activities from iPhone on Mac
Continuity gets even better with Live Activities. Easily stay on top of activities that you started on iPhone, like tracking the progress of your order from Uber Eats, right from the menu bar on Mac. You can even click on the Live Activity to open the app in iPhone Mirroring.

All-new Phone app
Powered by Continuity, the new Phone app for Mac lets you relay cellular calls from your nearby iPhone. Call Screening can help you manage unwanted calls by finding out who's calling and why, without interrupting you. You can also access familiar features--including Recents, Contacts, and Voicemails--and new ones like Hold Assist and Live Translation.

Focus your Messages conversations
To help you focus on what matters, new screening tools filter out unknown numbers from your conversation list until you mark them as known, and on-device spam detection helps filter out spam. You can also add a background to your conversation to give it a distinctive look. And send polls to friends and family over iMessage and watch the votes come in live.

Discover new ways to browse in Spotlight
Spotlight makes it easy to see all your apps, locate recent or suggested files, discover actions you can take, and view your clipboard history. Just launch Spotlight from the menu bar and select the Applications, Files, Actions, or Clipboard button, which will appear next to the search field.

Take actions directly from Spotlight
You can now take hundreds of new system and app actions right from Spotlight, such as sending messages, creating an event, and running shortcuts, all without lifting your hands off the keyboard. And to get things done faster, Spotlight automatically assigns quick keys to actions you take, so you can execute them in just a few characters.

Experience the new Apple Games app
The Apple Games app is your one-stop gaming destination. Discover the latest updates across your games, such as in-game events, major updates, and games your friends are playing. Access your entire game library. And compete with friends in challenges.

macOS Tahoe will launch on September 15 alongside iOS 26, iPadOS 26, visionOS 26, watchOS 26, and tvOS 26.

Following the iPhone 17 event earlier this week, Apple marketing chief Greg Joswiak and Apple hardware engineering chief John Ternus did an interview with Tom's Guide's Mark Spoonauer to discuss the iPhone Air. During the interview, Joswiak demonstrated the ‌iPhone Air‌'s durability by handing Spoonauer an ‌iPhone Air‌ and encouraging him to try to bend it.

Spoonauer says that it survived the bend test. "I used all my strength, and the 5.64mm thin phone bowed (slightly), but did not break," he said. TechRadar's Lance Ulanoff was also part of the interview, and he too was unable to get the ‌iPhone Air‌ to bend. It did flex, but it returned to its original position, which Joswiak said was meant to happen.

The 6.5-inch ‌iPhone Air‌ has a grade 5 titanium frame, and with the iPhone 17 Pro models transitioning to aluminum, it's now Apple's only titanium iPhone. When announcing the ‌iPhone Air‌, Apple said the titanium frame "exceeds" its "stringent bend test requirements."

The bendability of an ‌iPhone‌ has been something people pay attention to since the 2014 launch of the ‌iPhone‌ 6 models. The ‌iPhone‌ 6 and ‌iPhone‌ 6 Plus became famous for "bendgate" after users found that the iPhones could bend in a pocket.

According to Ternus, multiple factors needed to align for Apple to design a thin and light ‌iPhone‌. "We needed advancements in our materials development, Ceramic Shield on the back to be able to create that hollow plateau. If you look at the inside of the ‌iPhone Air‌, almost the entire phone is living right up there in that top and that in that plateau. And then we need the efficiency of Apple silicon. So it was all of these pieces that had to come together," he explained.

Spoonauer says that he asked about the "plateau" naming for the camera bump, and it's a word that Apple has been using internally "for a while."

The interview continued with TechRadar, where Ternus and Joswiak discussed the ‌iPhone 17 Pro‌ models.

Apple set out to make the ‌iPhone 17 Pro‌ models the "most Pro phones" possible, leading to improvements in battery life, new camera technology, and durability. On the transition from titanium to aluminum, Ternus said there were "two undeniable wins for aluminum." Apple used a custom aluminum alloy, and it is 20 times better at thermal conductivity than titanium so it is better able to spread heat. Aluminum is also lighter than titanium, which allowed for more battery weight. "And then the icing on the cake is it allowed us to anodize it," said Ternus, referring to the Cosmic Orange ‌iPhone 17 Pro‌.

"Look, for years we've had Pro customers say 'Hey, how come the other part of the line gets all the fun colors, you know, and we don't?' And it's like Okay, you want a fun color? How about Cosmic Orange, baby?" Joswiak said.

Both interviews are worth watching for those who are interested in additional details on the ‌iPhone Air‌ and the ‌iPhone 17 Pro‌ models. Apple's new devices will be available for pre-order starting on September 12, with a launch planned for September 19.

While the iPhone Air MagSafe Battery is not compatible with any other iPhone models, the USB-C port on the battery pack can charge some smaller accessories.

As noted by 9to5Mac's Zac Hall, the iPhone Air MagSafe Battery product page has this line:

Charge smaller accessories via USB-C

Apple says the USB-C port on iPhones can charge an AirPods case, Apple Watch, or another small device that supports USB Power Delivery at up to 4.5W, and the USB-C port on the iPhone Air MagSafe Battery likely behaves the same way.

So long as the iPhone Air MagSafe Battery has a sufficient charge, connecting a USB-C cable from the battery pack to the small accessory will initiate charging of the accessory — it could even be something like a small USB-powered fan.

Apple's original MagSafe Battery Pack with a Lightning port could not charge small accessories like an AirPods case or an Apple Watch in this manner.

You can order the iPhone Air MagSafe Battery now, with U.S. pricing set at $99.

The iPhone 17 Pro launches next week, offering 25 changes and improvements over its predecessor from last year. Here's everything that's different between the two generations.

The ‌iPhone 17 Pro‌ introduces an aluminum unibody design, the A19 Pro chip, a new front-facing camera with Center Stage, and a 48-megapixel telephoto camera. Beyond these headline features, how much of an improvement does the ‌‌iPhone 17 Pro‌ really offer?

This guide breaks down the differences between the iPhone 16 Pro and ‌‌iPhone 17 Pro‌ models to help you understand all of the changes and determine whether these enhancements are enough to justify making the switch‌.

‌iPhone 16 Pro‌ (2024)	‌iPhone 17 Pro‌ (2025)
iPhone 16 Pro: Weighs 7.03 ounces (199 grams) iPhone 16 Pro Max: Weighs 7.99 ounces (227 grams)	iPhone 17 Pro: Weighs 7.27 ounces (206 grams) iPhone 17 Pro Max: Weighs 8.22 ounces (233 grams)
8.25 mm thickness	8.75 mm thickness
Titanium frame	Aluminum unibody
Glass rounded square camera bump	Full-width rounded rectangle aluminum camera plateau
Glass back	Ceramic Shield back
Ceramic Shield front	Ceramic Shield 2 front with 3x better scratch resistance
2,000 nits peak display brightness (outdoor)	3,000 nits peak display brightness (outdoor)
A18 Pro chip (N3E)	A19 Pro chip (N3P)
6-core GPU	6-core GPU with Neural Accelerators
	Vapor chamber cooling
	Apple N1 chip for Bluetooth and Wi-Fi
Bluetooth 5.3 connectivity	Bluetooth 6 connectivity
12-megapixel TrueDepth camera	18-megapixel TrueDepth camera
Tap to zoom on front-facing camera	Tap to zoom and rotate on front-facing camera
	Center Stage front-facing camera
	Ultra-stabilized video on front-facing camera
	Dual Capture (up to 4K Dolby Vision at 30 fps)
12-megapixel Telephoto camera	48-megapixel Fusion Telephoto camera
0.5x, 1x, 2x, and 5x optical zoom options	0.5x, 1x, 2x, 4x, and 8x optical zoom options
	ProRes RAW capture support
	Genlock support
iPhone 16 Pro: Up to 27-hour battery life iPhone 16 Pro Max: Up to 33-hour battery life	iPhone 17 Pro: Up to 33-hour battery life iPhone 17 Pro Max: Up to 39-hour battery life
iPhone 16 Pro: MagSafe wireless charging up to 22W with 30W adapter or higher iPhone 16 Pro Max: ‌MagSafe‌ wireless charging up to 25W with 30W adapter or higher	‌MagSafe‌ wireless charging up to 25W with 30W adapter or higher
iPhone 16 Pro: Up to 50% charge in 30 minutes with 20W adapter or higher iPhone 16 Pro Max: Up to 50% charge in 35 minutes with 20W adapter or higher	iPhone 17 Pro: Up to 50% charge in 20 minutes with 40W adapter or higher iPhone 17 Pro Max: Up to 50% charge in 20 minutes with 40W adapter or higher
iPhone 16 Pro: Available with 128GB, 256GB, 512GB, or 1TB storage iPhone 16 Pro Max: Available with 256GB, 512GB, or 1TB storage	iPhone 17 Pro: Available with 256GB, 512GB, or 1TB storage iPhone 17 Pro Max: Available with 256GB, 512GB, 1TB, or 2TB storage
Available in Desert, Natural, White, and Black	Available in Silver, Deep Blue, and Cosmic Orange

The shift from a titanium frame and glass back to a thicker aluminum unibody with Ceramic Shield 2 is one of the most striking updates in years, delivering a design that is not only more durable but also offers three times better scratch resistance and enables longer battery life. Battery life improves meaningfully, rising from 27 hours on the ‌iPhone 16 Pro‌ to 33 hours, and from 33 to 39 hours on the Pro Max. Charging is also considerably faster, reaching 50% in 20 minutes with a 40W adapter.

Display performance also sees a measurable boost, with peak outdoor brightness rising from 2,000 to 3,000 nits—a 50% increase that will be most noticeable for users who frequently use their device in bright environments. Similarly, the A19 Pro chip introduces efficiency improvements through its move to TSMC's N3P process and incorporates Neural Accelerators into its GPU, giving it advantages in AI-driven tasks and intense gaming.

The most significant leap comes in photography and videography. The front-facing camera now features an 18-megapixel sensor, Center Stage, and ultra-stabilized video, making the device much more appealing for video calls, selfies, and content creation. On the rear, the jump to a 48-megapixel telephoto lens with up to 8x optical zoom is a major increase in versatility. Support for ProRes RAW, Genlock, and Dual Capture further cements its credentials as a creator-focused device.

While the ‌iPhone 17 Pro‌ is clearly positioned toward professionals and "pro-sumers" more than ever, even casual users will appreciate its longer battery life, brighter display, and more advanced cameras. Overall, the ‌iPhone 17 Pro‌ seems to offer a fairly substantial upgrade over its predecessor.

Apple and Epic Games have been involved in a high-profile legal battle in the United States, but the two companies have also been facing off in court in Australia. Back in August, Australia's federal court ruled that the Apple App Store had violated competition laws by prohibiting sideloading and alternative payment methods.

At the time, the court had not shared a written judgment, but now the 900-page document has been published and additional information on the court's decision is available. In a statement to MacRumors, Apple said that it does not agree with the court's decision and will continue to argue its position in court.

Apple does not have a monopoly position in Australia or in any market around the world. We strongly disagree with many decisions in this case, including an improper market definition that has been rejected by other courts. We will continue to seek an outcome that respects our intellectual property and protects the safe, secure experience that consumers and developers have come to expect from the App Store.

In the Australia case, Epic argued that Apple misused market power by limiting app distribution to the ‌App Store‌, requiring apps to use in-app purchase for digital content, and blocking competition by prohibiting alternative app stores and payment methods.

The court adopted a narrow definition of the markets in play, viewing iOS as its own ecosystem and concluding that Apple has a monopoly over iOS app distribution and in-app payment processing. Apple doesn't have to make any changes yet, but the court did not look favorably on Apple's rules against sideloading and third-party payments.

Apple believes that viewing the iPhone as a single brand market is inappropriate, because it faces competition from other platforms like the Google Play Store, the Samsung Galaxy Store, and stores that allow for software purchases on PCs and consoles. Other courts, including the U.S. court overseeing the ‌Epic Games‌ v. Apple case, have not used that market definition.

The Australian court used Europe's Digital Markets Act as evidence that alternative app distribution is possible, but Apple says that the viewpoint ignores the risks associated with skirting the ‌App Store‌'s security and privacy protections. It is Apple's position that sideloading risks malware, fraud, and viruses, and subjects users to questionable content because there are few restrictions. Sideloading could also diminish the trust that people have in the ‌iPhone‌, and Apple says that relying on the DMA is a mistake because the DMA hasn't been around long enough to demonstrate the full effects of weakened security.

Epic did not score a total victory in Australia. The court said that Apple is well within its rights to charge for its intellectual property, found that Apple's refusal to support third-party app stores is justified, and acknowledged the privacy and security protections provided by the ‌App Store‌.

Remedies to address Apple's alleged anticompetitive conduct have not yet been determined and Apple hasn't been ordered to make changes, but after the ruling, ‌Epic Games‌ claimed that Fortnite would be returning to iOS in Australia.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

For this week's giveaway, we've teamed up with GRID Studio to offer MacRumors readers a chance to win a brand new iPhone 17. GRID Studio's fifth anniversary coincides with Apple's ‌iPhone 17‌ launch, and GRID Studio wanted to celebrate by hosting a sale and a giveaway.

GRID Studio creates art showcasing Apple's history from old, discarded Apple products that would otherwise clutter up landfills. GRID Studio collects vintage Apple devices, disassembles them, and designs attractive wall art for Apple fans. Art pieces are available with a range of different iPhones and Apple products, so if you have a favorite device, you can likely get a collector's version from GRID Studio's website. GRID has everything from the original iPhone to the ‌iPhone‌ 13. You're not limited to iPhones, though, and GRID also offers iPads, iPods, A-series chips, the first MacBook Air, and Apple Watches.

Each GRID frame features a deconstructed Apple device with all of the components carefully laid out and labeled. There are also useful facts and relevant details about each product, along with a Steve Jobs quote. Most frames are around 11 inches by 16 inches, with some smaller square versions also available.

For its anniversary, GRID Studio is offering 20 percent off all purchases with the promo code GRID5, and the sale will last from September 10 to September 17. There are also some special deals available with even lower prices.

The GRID 1 that features Apple's iconic first ‌iPhone‌ from 2007 is priced at $299, which is $100 off of the original $399 price. The GRID 4S that features the 2011 ‌iPhone‌ 4s is just $99. All other products without special deals are available at a discount with the sitewide promo code.

We have a new 256GB ‌iPhone 17‌ for one lucky MacRumors reader. To enter to win, use the widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner(s) and send the prize(s). You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, following us on Threads, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older, UK residents who are 18 years or older, and Canadian residents who have reached the age of majority in their province or territory are eligible to enter. All federal, state, provincial, and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (September 11) at 9:00 a.m. Pacific Time through 9:00 a.m. Pacific Time on September 18. The winner will be chosen randomly on or shortly after September 18 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address before a new winner is chosen.