Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Generic iOS 19 Feature Mock

New iOS 19 and visionOS 3 Tidbits Revealed

Sunday March 9, 2025 12:19 pm PDT by
Apple's next wave of major software updates are still around three months away, but a few smaller iOS 19 and visionOS 3 details have surfaced. First, Bloomberg's Mark Gurman today briefly mentioned that iOS 19 will likely expand some existing Apple Intelligence features to more of Apple's apps. Second, he was told that visionOS 3 will be a "feature-packed" update, but he did not outline...
iOS 18 Siri Personal Context

Apple's Smart Home Hub Now 'Postponed' Due to Delayed Siri Features

Sunday March 9, 2025 9:08 am PDT by
Apple has pushed back the launch of its rumored smart home hub due to delayed Siri features, according to Bloomberg's Mark Gurman. Gurman no longer expects the home hub to launch this month, but he has not provided a revised timeframe for the device's release. "At one point, the company had hoped to announce this product in March," he said, in his Power On newsletter today. "But because...
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Apple Expected to Announce New MacBook Air 'Tomorrow'

Tuesday March 4, 2025 7:09 am PST by
Apple CEO Tim Cook yesterday teased that there was "something in the air" this week, and it turns out that could be "things" plural. Following today's announcement of a new iPad Air with an M3 chip, Bloomberg's Mark Gurman now says that Apple plans to announce the long-rumored MacBook Air with the M4 chip tomorrow. "Expect the M4 MacBook Air tomorrow as part of the new product wave," he...
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iPad 11 With A17 Pro Chip and Apple Intelligence Rumor Was Wrong

Tuesday March 4, 2025 6:47 am PST by
Apple today updated the entry-level iPad with an A16 chip. Unfortunately, however, the device continues to lack support for Apple Intelligence. Apple Intelligence is not available on the new entry-level iPad, according to Apple's tech specs. In January, Bloomberg's Mark Gurman said the new entry-level iPad would be equipped with an A17 Pro chip, enabling Apple Intelligence on the device:Th...
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New iPads Expected Shortly After This Week's Likely M4 MacBook Air Announcement

Sunday March 2, 2025 7:26 am PST by
Apple is expected to announce new MacBook Air models with the M4 chip as soon as this week, and new iPads should follow shortly after. iPad Air and iPad 10 inventory is running low at Apple Stores, and Bloomberg's Mark Gurman believes this is a sign that new iPads will be introduced soon. However, unlike the new MacBook Air, he said the new iPad models "probably won't come in the next few ...
iOS 18 Siri Personal Context

Apple Intelligence Upgrades for Siri Likely Pushed Back to iOS 18.5

Sunday March 2, 2025 6:46 am PST by
Bloomberg's Mark Gurman last month reported that Apple was considering delaying at least some of its promised Apple Intelligence enhancements for Siri until iOS 18.5, and that plan appears increasingly likely based on his latest information. Gurman said Apple was initially planning to launch the Apple Intelligence enhancements for Siri in iOS 18.4, but it seems that the features have been...
iOS 19 Roundup Feature

Apple Delays Major iOS 19 Feature Announcement

Sunday March 2, 2025 5:57 am PST by
Bloomberg's Mark Gurman last year reported that Apple was planning a "more conversational" version of Siri for iOS 19.4, powered by "more advanced large language models." However, in his Power On newsletter today, he said that development of this more ChatGPT-like Siri is now running behind schedule within the company. Gurman said Apple is no longer planning to unveil the more conversational ...
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New MacBook Air Announcement Reportedly 'Imminent' — Here's When

Sunday March 2, 2025 4:40 am PST by
With the iPhone 16e now in the hands of customers, Apple reportedly plans to move on to its next product announcement in the coming days. Apple plans to announce new MacBook Air models with the M4 chip "as early as this week," according to Bloomberg's Mark Gurman. "I expect the M4 MacBook Air to be introduced as early as this week," said Gurman, in a post shared on X today. "Inventory has ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Said to Offer Bigger-Than-Usual Video Recording Upgrades

Monday February 24, 2025 7:23 am PST by
While the iPhone 17 lineup is still around seven months away from launching, rumors about the devices continue to surface. The latest word comes from Bloomberg's Mark Gurman. In his Power On newsletter over the weekend, he said that Apple plans to emphasize the iPhone 17 Pro's improved video recording capabilities when it unveils the device later this year, although he did not reveal any...
Apple 5G Modem Feature Triad

Apple Aims to Eventually Integrate Future Modems into Main Processor

Monday February 24, 2025 4:00 am PST by
Apple plans to eventually integrate the modem component in its devices into the main processor, making the electronics more power-efficient and less costly to produce, according to Bloomberg's Mark Gurman. "I'd expect this in 2028 at the earliest," said the reporter in his Power On newsletter. Funnily enough, that's the same year that Apple could begin building its own custom modem into...
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Apple's C2 Modem Expected to Feature in Next Year's iPhone 18 Pro

Monday February 24, 2025 3:23 am PST by
Apple's next-generation C2 modem is expected to arrive in 2026, debuting in Apple's iPhone 18 Pro models, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple is already testing the so-called C2 modem as well as its successor, the C3, which is expected to arrive in 2027, by which time Apple hopes it will "outdo Qualcomm's modem...
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M4 MacBook Air Marketing, Sales, Retail Teams Prepare for March Debut

Sunday February 23, 2025 1:14 pm PST by
Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15-inch MacBook Air models featuring M4 chips, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that current models are also seeing inventory drawn down at stores, which is another signal that a launch is nearing. A launch has...
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iPhone 16E to Debut Wednesday? Apple's Budget iPhone May Get a New Name

Monday February 17, 2025 2:54 am PST by
Apple's upcoming budget iPhone might not be called the iPhone SE 4 after all, with Bloomberg's Mark Gurman lending credence to rumors of a potential name change for the device being unveiled this Wednesday. In his latest Power On newsletter, Gurman mentions Apple CEO Tim Cook's recent social media announcement about a new product unveiling on February 19, in which Cook teased the "newest...
Apple MacBook Pro M4 hero

MacBook Pro Now Expected to Get M5 Chip Before iPad Pro

Monday February 17, 2025 1:50 am PST by
Apple will bring its next-generation M5 chip to the MacBook Pro in the fall, followed by the iPad Pro in the first half of 2026, according to Bloomberg's Mark Gurman. Gurman's latest claim flips the previously expected order of devices to transition from M4 to M5 chips, which was based on last year's M4 product launch order. Apple first introduced its M4 chip in an updated iPad Pro in May...
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Gurman: M4 MacBook Air Models to Launch by March 'At the Latest'

Monday February 17, 2025 1:30 am PST by
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
Apple Pro Display XDR Lifestyle

Pro Display XDR 2 and Larger iMac: Here's What the Latest Rumors Say

Sunday February 16, 2025 6:55 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman briefly touched on the future of the Pro Display XDR and a larger iMac. This comes amid rumors of a new Studio Display with mini-LED backlighting launching by 2026. Below, we recap the latest rumors. Pro Display XDR 2 Released in December 2019, the Pro Display XDR features a 32-inch screen with LED backlighting, 6K resolution,...
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 6:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
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Apple is 'Ramping Up' Work on a New Studio Display

Sunday February 16, 2025 5:43 am PST by
Apple is "ramping up" work on a new Studio Display, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new Studio Display "should arrive by 2026," alongside Macs with M5 chips. The new Studio Display will have a similar design as the current model, including a 27-inch screen size, according to Gurman. The new display is codenamed J427 within Apple,...
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Gurman: iPhone SE 4 Coming 'By Next Week,' Other Announcements Starting Tomorrow

Tuesday February 11, 2025 6:26 pm PST by
Exact timing for the debut of the fourth-generation iPhone SE remains up in the air, with Bloomberg's Mark Gurman reporting in a tweet tonight that the device "should be announced by next week." Last week, Gurman indicated that it could arrive as early as this week and later claimed that it would be arriving this week, but there once again appears to be some uncertainty about the timing....
AirPods Pro 3 Heart Rate Tracking Feature

New AirPods With Powerbeats Pro 2's Heart Rate Monitoring Feature Still 'Months Away'

Tuesday February 11, 2025 7:45 am PST by
After months of teasers and leaks, the Powerbeats Pro 2 were finally announced by Apple today. A key new feature built into the Powerbeats Pro 2 is heart rate monitoring, and that functionality is expected to expand to AirPods in the future. When both Powerbeats Pro 2 earbuds are placed in the ears, and heart rate monitoring is active, Apple says LED optical sensors pulse at over 100 times...