Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

sony vr sense controllers

Apple and Sony Still Working to Bring VR Gaming Controller Support to Vision Pro

Monday February 3, 2025 5:34 am PST by
Apple and Sony are still collaborating to bring support for PlayStation VR2 hand controllers to the Vision Pro headset, Bloomberg's Mark Gurman reports. Sony PlayStation VR2 Sense Controller In December, Gurman said that the partnership has been in development for several months and would introduce Sony's VR controllers as an optional accessory for Vision Pro users. He noted that PS5 and Xbox ...
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AppleCare+ Policy Change Coming to Apple Stores

Sunday February 2, 2025 8:34 am PST by
Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman. Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores....
iCloud General Feature Redux

Apple May Launch New iCloud Invite Tool Codenamed 'Confetti' This Week

Sunday February 2, 2025 6:42 am PST by
As early as this week, Apple plans to introduce a new iCloud-based service for event invites, according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman said the new service is codenamed "Confetti" within Apple. He said the service will offer users a "new way to invite people to parties, functions, and meetings." He did not say if this functionality would be available through a ...
apple power beats pro 2

Apple Expected to Announce Powerbeats Pro 2 on February 11 With These New Features

Sunday February 2, 2025 6:15 am PST by
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11. Powerbeats Pro 2 will be priced at $250 in the U.S., he said. Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
Apple Glasses Triad Feature

Apple Developing Version of visionOS for Future Smart Glasses

Monday January 27, 2025 5:38 am PST by
Apple is reportedly developing a version of visionOS – its operating system for Apple Vision Pro – that will work with smart glasses, as part of continuing efforts to expand its AR product lineup beyond a cumbersome headset with something that has wider appeal. According to Bloomberg reporter Mark Gurman, the Vision Pro has so far been a flop. Many users find the $3,500 headset too heavy for ...
airpods pro purple

Apple Still 'Exploring' New AirPods With Tiny Cameras

Sunday January 26, 2025 7:52 am PST by
Apple continues to explore the idea of releasing camera-equipped AirPods in the future, according to Bloomberg's Mark Gurman. Gurman only briefly mentioned the possibility of AirPods gaining tiny cameras, as part of his Power On newsletter intro this week, focused on Apple's future wearables ambitions. He did not explain what the cameras would be used for. The tiny cameras would not be...
iPhone 16 Apple Store Levels

Gurman: Apple Stores Receiving 'Merchandise' Updates Next Week

Saturday January 25, 2025 5:07 pm PST by
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman. Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch. In each of the past four years, ...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
iPad Keyboards

New Magic Keyboards for iPads Launching This Year: What to Expect

Sunday January 19, 2025 6:17 am PST by
Apple plans to release updated Magic Keyboards for new 11-inch iPad Air, 13-inch iPad Air, and entry-level iPad 11 models "early" this year, according to an October 2024 report from Bloomberg's Mark Gurman. In his Power On newsletter today, he reiterated that these accessories are coming in the "not-too-distant future." Gurman's initial report said the new Magic Keyboard for the iPad Air...
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Apple's Redesigned Mail App is Expanding to the Mac — Here's When

Sunday January 19, 2025 6:02 am PST by
Apple plans to expand the iPhone's redesigned Mail app to the Mac starting with macOS 15.4, according to Bloomberg's Mark Gurman. The first macOS 15.4 beta should be made available in the coming weeks, and Apple has previously suggested that the iOS 18.4, iPadOS 18.4, and macOS 15.4 series of software updates will be released to the public in April. The revamped Mail app debuted on all...
sonos redesigned app

Sonos CEO Steps Down Following Disastrous App Redesign

Monday January 13, 2025 6:16 am PST by
Sonos CEO Patrick Spence has stepped down after eight years, following widespread criticism over the company's failed app redesign (via Bloomberg). The company has appointed board member and former Snap and Pandora executive Tom Conrad as interim CEO, effective immediately, while the search for a permanent replacement is conducted. The catalyst for the leadership shake-up was the May 2024...
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Apple Could Launch M4 iPad Air This Spring, Skipping M3 Chip Entirely

Monday January 13, 2025 3:37 am PST by
Apple may choose to refresh its iPad Air models in the spring with an M4 chip, skipping the M3 generation for the lineup entirely, Bloomberg's Mark Gurman has suggested. Apple released the M2 iPad Air in 11-inch and 13-inch screen sizes in May of last year, and the going assumption, backed by rumors, was that Apple would refresh the iPad Air this year with an M3 chip upgrade. However,...
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Apple Smart Home Hub Launch Possibly Delayed Until Later in Year

Monday January 13, 2025 3:02 am PST by
Apple's long-rumoured smart home hub or "command center" may not arrive in the spring as previously expected, according to Bloomberg's Mark Gurman. We've heard various rumors and reports about Apple developing an all-in-one smart home management hub. The device is said to feature a square-shaped 7-inch display, a FaceTime camera and speakers, and a new homeOS operating system with support...
HomePod mini and Apple TV

HomePod Mini 2 and New Apple TV Launch Timeframe Narrowed Down

Sunday January 12, 2025 4:11 pm PST by
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe. In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year." That timeframe suggests the devices will be released at some point...
apple watch se 2022

Apple Watch SE 3 With 'New Look' Expected to Launch This Year

Sunday January 12, 2025 4:03 pm PST by
A third-generation Apple Watch SE will be released later this year, and it will have a "new look" of some kind, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman mentioned the redesigned Apple Watch SE as one of many new products that Apple plans to launch in 2025, but he did not share any specific design details at this particular time. In September, Gurman...
10th Gen iPad Feature Fanned Gray

iPad 11: Two Key Upgrades Will Bring Apple Intelligence to Budget iPad

Sunday January 12, 2025 3:53 pm PST by
The next-generation, entry-level iPad will support the Apple Intelligence suite of AI features, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the iPad 11 will have two upgrades that enable Apple Intelligence, including an A17 Pro chip and 8GB of RAM. That would make the iPad 11's chip and unified memory on par with the latest iPad mini. Gurman expects ...
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Apple Aiming to Launch iPhone SE 4 and iPad 11 'By April'

Tuesday January 7, 2025 1:03 pm PST by
Earlier today, we reported on a proven leaker's claim that a new iPhone SE and iPad 11 would be released alongside iOS 18.3 and iPadOS 18.3. Just minutes later, however, Bloomberg's Mark Gurman put the kibosh on that rumor. In a follow-up social media post, Gurman said an iPhone SE replacement and new iPads are "being developed on the iOS 18.3 train," but that "doesn't mean" the software...
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New MacBook Air Models With M4 Chip Expected to Launch 'Earlier' Than iPhone SE 4 and iPad 11

Monday December 23, 2024 1:06 pm PST by
Apple is rumored to have many product announcements planned for the first half of next year, including updated MacBook Air models, an iPad 11, an iPhone SE 4, the AirTag 2, updated iPad Air models, and potentially more. In a social media post today, Bloomberg's Mark Gurman reiterated that the iPad 11, iPhone SE 4, and updated iPad Air models will be coming in the "spring" next year. Notably, ...
Apple AirPort Routers

Apple 'Not' Working on New AirPort, But Apple TV and HomePod Provide Glimmer of Hope

Sunday December 22, 2024 7:45 am PST by
Bloomberg's Mark Gurman recently reported that Apple is developing its own Wi-Fi and Bluetooth chip that will debut in new Apple TV and HomePod mini models next year. The report led to hopes that Apple might also use the chip to revive its line of AirPort routers, which were discontinued in 2018, but those dreams have been dashed by Gurman himself. In his Power On newsletter today, the...
AirPods 4 Ambient Light Heart Health Sensor Feature

Apple Reportedly Working on AirPods Pro 3 With Heart Rate Feature

Sunday December 22, 2024 7:01 am PST by
Apple is working on a variety of health features for future AirPods, including heart rate monitoring and temperature sensing, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the heart rate technology could be ready for the AirPods Pro 3, which are in "early development" within the company. AirPods getting heart rate monitoring would allow more customers ...