March 2015 Event

We got several hands-on first impressions of the Apple Watch following its September debut, but at that time, finished versions of the Apple Watch with fully functional software were not available. As of today, members of the press are getting their first look at Apple Watches running near-complete versions of Watch OS, and several sites have shared new tidbits and thoughts on the device,...

Following today's "Spring Forward" media event, Apple allowed members of the media in attendance to get some hands-on time with the brand-new 12-inch Retina MacBook. Many sites are now sharing their first impressions of the notebook, which includes an incredibly thin design (13.1mm), a revamped trackpad, a Core M processor, silent operation thanks to the lack of a fan, an edge-to-edge keyboard,...

Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure. During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full...

Announced in conjunction with the new line of MacBooks revealed at today's "Spring Forward" event in San Francisco, the USB-C Digital AV Multiport Adaptor will allow users a dock-like experience with included HDMI, USB 3.1, and USB-C inputs located on the device. Mainly featured will be the ability to mirror a MacBook's display onto an HDMI-connected screen. The adapter will allow users to...

Apple announced on Monday that the Apple Watch will be available in nine countries beginning April 24, with pre-orders starting on April 10. The first wave launch countries include the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch will be available for purchase by reservation at Apple Stores, online and at select authorized resellers in ...

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the 18-karat gold Apple Watch Edition will cost upwards of $10,000, and will be available in limited quantities. At the low end of Apple Watch Edition pricing, the 38mm 18-Karat Rose Gold Case with White Sport Band costs $10,000, and at the high end is the 38mm 18-Karat Yellow Gold Case with...

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the stainless steel Apple Watch will cost between $549 to $1049 for the 38mm model, while the larger 42mm model will cost between $599 to $1099, depending on the band chosen. A variety of bands are available for the stainless steel Apple Watch, including a Sport Band, Classic Buckle, Milanese Loop, ...

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the Apple Watch Sport will start at $349 for the 38mm, while the larger 42mm model will cost $399. It was also recently discovered that the Apple Watch Sport will be the only edition to include two bands in the box, as noted on Apple's online store page for the active lifestyle-focused edition. The ...

During its big "Spring Forward" Apple Watch event, Apple announced that it will release iOS 8.2 to the public today, with support for the upcoming Apple Watch and a range of bug fixes. iOS 8.2 was first seeded to developers along with the WatchKit SDK back in November, allowing them to begin preparing apps for the device. iOS 8.2 is available today as an over-the-air download. Apple is...

Following the announcement of the brand new line of MacBooks, Apple today revealed a slight update to its MacBook Air and 13-inch Retina MacBook Pro lines. Both the 11" and 13" MacBook Air models will be upgraded to 5th generation Intel Core i5 and i7 processors, Thunderbolt 2, and Intel HD Graphics 6000.Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and...

At today's "Spring Forward" media event, Apple announced its much-anticipated ultra thin 12-inch MacBook, with prices starting at $1,299. The new notebook, which features a 12-inch Retina display with a resolution of 2304 x 1440, offers a full Mac experience in the lightest and thinnest Mac form factor to date The 12-inch MacBook is separate from the company's MacBook Air and MacBook Pro...

Apple SVP of Operations, Jeff Williams, today announced "ResearchKit", a new open source software framework in the vein of HomeKit and HealthKit that will turn an iPhone into "powerful diagnostic tools for medical research." The new software aims to assist doctors and scientist gather data at a faster and more accurate rate via the accessibility of the iPhone. Williams mentioned multiple...

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that Apple TV will now cost $69, discounted from its regular price of $99. The new price for the set-top box arrives on the heels of the announcement of HBO Now for Apple TV. The new price appears to apply to the third-generation Apple TV, as the company did not announce a new set-top box on stage at the...

Today at Apple's special media event, HBO CEO Richard Plepler took the stage with Apple CEO Tim Cook to announce HBO Now, HBO's new standalone streaming service. The announcement comes just under a week after it was first reported. The new service is exclusive for Apple TV and other Apple devices for $14.99 a month. The service will be ready in time for the series premiere of HBO hit show Gam...

Six months after the Apple Watch's unveiling, Apple's "Spring Forward" media event in San Francisco today will give us final details on the device ahead of its launch next month. We could see a few other announcements as well, but given the tagline and timing of the event, the Apple Watch will undoubtedly be the focus of today's proceedings. The event is being held at the Yerba Buena Center...

Apple is shifting its retail strategy for the Apple Watch to deliver a more personalized shopping experience, according to The Wall Street Journal. The report claims that Apple Stores will accept in-store reservations for customers to try on the Apple Watch and corroborates that Apple is training its retail employees to help customers choose an Apple Watch model that suits them best. The...

Apple's "Spring Forward" media event will be kicking off in just a few hours, and as usual some MacRumors readers are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome. For those individuals, we've posted this news story, which will be updated with a link to the...

Best Buy may not carry the Apple Watch when the wrist-worn device launches in April, according to Reuters. The report, citing sources with direct knowledge of the matter, corroborates speculation that Apple might control the Apple Watch sales experience, at least initially, by limiting the product to Apple Stores. Apple has been training its retail employees to deliver a more personalized...

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "vent">Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's...

With a few hours left to go before Apple's big "Spring Forward" media event, the company has once again unlocked the "Apple Events" channel on the Apple TV in preparation for the big event. Largely expected to be the central focus later today is the Apple Watch, given the Daylight Saving Time reference in the title of the event and the small amount of pricing and launch-related information...