Every year, Apple typically holds three or four events to unveil new products. There's often a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October or November event that features Macs and iPads.
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in regularly, because we'll be updating this guide on a regular basis.
A January Mac Launch
There are rumors that Apple plans to refresh at least one Mac before the end of the month, and that update would not likely be part of any kind of event. It is likely that Apple plans to simply share a press release and a video when launching the update on its website.
MacBook Air
It's the 13-inch and 15-inch MacBook Air models that are rumored to be getting an update as soon as January. Design changes are not expected, with the focus to be on an M4 chip update.
Early 2025 - Possible Spring Event?
So far, we haven't heard specific rumors of a spring event, but Apple is planning to launch several new products in the March or April timeframe. It's possible there will be an event where Apple will unveil these new devices, but the updates could also be announced via press release.
The announcements primarily focus on chip upgrades rather than new designs and features, so what's coming might not require an event.
iPhone SE 4
Rumors suggest the iPhone SE will see a refresh in March or April. It's expected to have a 6.1-inch OLED display, Face ID, a single-lens rear camera, and an iPhone 14-like design. It will be the first Apple device with an Apple 5G modem, plus it will feature an A17 Pro chip and 8GB RAM to support Apple Intelligence
It could be called either the iPhone SE 4 or the iPhone 16E, and it is expected to be priced under $500.
Low-cost iPad
Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E. The tablet is also expected to feature Apple's custom-designed modem chip, an A17 Pro chip, and 8GB RAM.
iPad Air
The iPad Air is going to get updated with either an M3 or M4 chip, and it could debut alongside a new lower-cost Magic Keyboard that Apple is developing for the more affordable iPad models.
WWDC 2025
In June, Apple will hold its annual Worldwide Developers Conference, and as the name suggests, it's a developer-focused event. At WWDC, Apple always unveils the next-generation versions of new operating systems, and provides betas to developers.
New updates are tested for several months before being released in the fall.
This year, we're expecting iOS 19, iPadOS 19, macOS 16, tvOS 19, watchOS 12, and visionOS 3. We don't know much about the updates, but rumors suggest that iOS 19 will have additional Apple Intelligence features and upgrades to Siri.
Apple is working on an LLM version of Siri that would make the personal assistant much smarter and on par with chatbots like ChatGPT.
Mac Studio
Apple doesn't always debut hardware at WWDC, but this year the Mac Studio is rumored to be coming out in the middle of the year, which lines up with when WWDC takes place.
There are no design changes rumored for the Mac Studio, with updates focusing on new M4 chips and Thunderbolt 5. The Mac Studio is expected to use Apple's M4 Max and M4 Ultra chips, the latter of which has not yet been announced.
September Event
After WWDC, Apple's September iPhone-centric event takes place, and this is definitely the biggest event of the year. In 2025, we can expect new iPhone 17 models, new Apple Watch models, and even new AirPods Pro.
iPhone 17 Lineup
There won't be an iPhone 17 Plus this year, but Apple is introducing an iPhone 17 "Air," which will be the thinnest iPhone to date at somewhere around 5.5mm to 6mm. It will be a middle option between the iPhone 17 and iPhone 17 Pro, with a super thin chassis, a single-lens rear camera, and a 6.6-inch display. It won't have the best hardware because of space constraints, but it will impress with a fresh design.
The iPhone 17 will have a dual-lens camera setup and will be Apple's most affordable model, while the iPhone 17 Pro and Pro Max could get some major changes in camera design. Apple may opt for a half-glass half-aluminum casing and a horizontal camera. All iPhone 17 models are expected to have ProMotion displays and A19 chips.
Apple Watch Series 11
The 11th generation Apple Watch could be able to monitor for high blood pressure if Apple is able to get the feature completed in time.
Apple Watch Ultra 3
The Apple Watch Ultra didn't get a 2024 update, but it will see a refresh in 2025. The new model could feature any new health capabilities that come to the Apple Watch Series 11, such as blood pressure monitoring, and it is also expected to get satellite connectivity for texting when off-grid.
Apple Watch SE
Apple didn't refresh the Apple Watch SE in 2024, and a new model won't be coming until 2025. The next Apple Watch SE is expected to feature a "new look" of some kind, which could be a colorful plastic casing. It will also get a faster S-series chip.
AirPods Pro 3
The AirPods Pro will get a refresh in 2025, and Apple plans to introduce a new design. Better audio quality is expected, as is improvements to Active Noise Cancellation. There will be a new, faster H3 chip, and it's possible that health features like body temperature monitoring and heart rate monitoring could be included.
Late 2025 Event
There are several products that are expected late in the year, and so it's quite possible Apple will hold a second fall event in October or November. Here's what's rumored for late 2025:
Mac Pro
Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory, a new maximum.
M5 MacBook Pro
Apple is working on an M5 MacBook Pro that might come out as soon as 2025, and if it is coming this year, it could launch sometime around October or November. No changes are rumored except for the M5 chip, and it's not a good year to buy because OLED display technology is rumored for 2026.
Apple TV 4K
The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster processor. No design changes are expected. The most recent rumors suggest the Apple TV will come toward the end of the year.
HomePod mini
Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip and an Apple-designed Wi-Fi and Bluetooth chip. New color options are also likely.
Products With Unknown Release Dates
Apple has a few products in the works for 2025 where release dates aren't yet clear.
AirTag 2
The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away.
Smart Home Command Center
Apple is working on a smart home display that will serve as a central hub for controlling smart home products. It's said to measure in at around six inches by six inches, and the idea is to have multiple in the home. The device will run Apple apps, and it will be able to be used for FaceTime calls. The Command Center was initially expected in the spring, but it might not launch until later in the year.
iPad Pro
Apple is working on a faster M5 chip that could come to the iPad Pro in either late 2025 or early 2026.
Vision Pro 2
Rumors about the next Vision Pro have been unclear, but Apple analyst Ming-Chi Kuo thinks Apple is coming to release a next-generatio version of the Vision Pro in 2025. Design changes aren't expected, but Apple will replace the M2 chip with an M5 chip
2024 Product Refreshes and Announcements
Past product announcements can be helpful when trying to determine when Apple will hold upcoming events.
- February 2024 - Vision Pro
- February 2024 - visionOS
- March 2024 - 13-inch and 15-inch M3 MacBook Air
- May 2024 - iPad Pro
- May 2024 - iPad Air
- May 2024 - Apple Pencil Pro
- May 2024 - iPad Pro Magic Keyboard
- June 2024 (Announced) - iOS 18
- June 2024 (Announced) - iPadOS 18
- June 2024 (Announced) - macOS Sequoia
- June 2024 (Announced) - visionOS 2
- June 2024 (Announced) - tvOS 18
- June 2024 (Announced) - watchOS 11
- September 2024 - iPhone 16
- September 2024 - iPhone 16 Plus
- September 2024 - iPhone 16 Pro
- September 2024 - iPhone 16 Pro Max
- September 2024 - Apple Watch Series 10
- September 2024 - AirPods 4
- September 2024 - AirPods Max (USB-C port)
- September 2024 - Apple Watch Ultra 2 (New color only)
- September 2024 - iOS 18
- September 2024 - iPadOS 18
- September 2024 - macOS Sequoia
- September 2024 - visionOS 2
- September 2024 - tvOS 18
- September 2024 - watchOS 11
- October 2024 - iPad mini -
- October 2024 - Mac mini -
- October 2024 - MacBook Pro -
- October 2024 - iMac -
2023 Product Refreshes and Announcements
We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.
- January 2023 - 14 and 16-inch M2 Pro/Max MacBook Pro
- January 2023 - M2 and M2 Pro Mac mini
- January 2023 - HomePod
- June 2023 - 15-inch MacBook Air
- June 2023 - Mac Studio
- June 2023 - Mac Pro
- June 2023 (Announced) - Apple Vision Pro
- June 2023 (Announced) - visionOS
- June 2023 (Announced) - iOS 17
- June 2023 (Announced) - iPadOS 17
- June 2023 (Announced) - macOS Sonoma
- June 2023 (Announced) - tvOS 17
- June 2023 (Announced) - watchOS 10
- September 2023 - iPhone 15
- September 2023 - iPhone 15 Plus
- September 2023 - iPhone 15 Pro
- September 2023 - iPhone 15 Pro Max
- September 2023 - Apple Watch Series 9
- September 2023 - Apple Watch Ultra 2
- September 2023 - AirPods Pro 2 (USB-C Case)
- October 2023 - USB-C Apple Pencil
- October 2023 - 24-inch iMac
- October 2023 - 14-inch MacBook Pro with M3 Pro/Max chips
- October 2023 - 16-inch MacBook Pro with M3 Pro/Max chips
2022 Product Refreshes and Announcements
- March 2022 - 5G iPhone SE
- March 2022 - 5G iPad Air
- March 2022 - Mac Studio
- March 2022 - Studio Display
- June 2022 - iOS 16
- June 2022 - iPadOS 16
- June 2022 - watchOS 9
- June 2022 - tvOS 16
- June 2022 - macOS Ventura
- June 2022 - MacBook Air
- June 2022 - 13-inch MacBook Pro
- September 2022 - iPhone 14 and iPhone 14 Plus
- September 2022 - iPhone 14 Pro and iPhone Pro Max
- September 2022 - AirPods Pro 2
- September 2022 - Apple Watch Ultra
- September 2022 - Apple Watch Series 8
- September 2022 - Apple Watch SE
- October 2022 - 10th-generation iPad
- October 2022 - iPad Pro
- October 2022 - Apple TV 4K
2021 Product Refreshes and Announcements
- April 2021 - M1 iPad Pro
- April 2021 - M1 iMac
- April 2021 - AirTag
- April 2021 - Apple TV 4K
- April 2021 - Podcast subscriptions
- May 2021 - Apple Music Lossless and Spatial Audio with Dolby Atmos
- June 2021 - macOS 12 Monterey (Announced)
- July 2021 - MagSafe Battery Pack
- September 2021 - iPhone 13 models
- September 2021 - iPhone 13 Pro models
- September 2021 - iPad mini 6
- September 2021 - Ninth-generation iPad
- September 2021 - Apple Watch Series 7 (Announced)
- September 2021 - iOS 15
- September 2021 - iPadOS 15
- September 2021 - watchOS 8
- September 2021 - tvOS 15
- October 2021 - AirPods 3
- October 2021 - 14-inch and 16-inch MacBook Pro
- November 2021 - Beats Fit Pro
- November 2021 - New HomePod mini colors
Guide Feedback
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