Apple Ads

Over the past week and a bit, Apple has shared a new iPhone 16 Pro ad called "All Systems Pro" on its YouTube channels in select countries, such as Japan, India, South Korea, and Singapore. Apple has yet to share the ad on its U.S. channel. In the ad, a mission control center goes through a series of final checks before launching an iPhone 16 Pro into space like a rocket. During a 30-second...

Apple today shared a new Apple Pay ad ahead of the holidays, promoting the service's ease of use for online shopping. With ‌Apple Pay‌, a stored card can be used for a purchase with just Face ID or Touch ID authentication, allowing for quick purchases. In the spot, a woman with a plate collection has an empty spot, and she uses ‌Apple Pay‌ to purchase a plate in just a tap with ‌Apple Pay‌. ...

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on the iPhone, iPad, and Mac, including Writing Tools. Within the Writing Tools suite, there is an option to change the tone of text you write to be friendly, professional, or concise, along with the ability to have text summarized into key points. Apple highlighted these...

Apple today shared a new ad that highlights how artists used the iPad Pro and Apple Pencil Pro to design personalized artwork for seven NHL goalie masks being worn during the 2024-25 season. The artwork was then hand painted onto the masks. The goalie masks were created for Jeremy Swayman of the Boston Bruins, Jacob Markström of the New Jersey Devils, Stuart Skinner of the Edmonton Oilers,...

Ahead of the holiday season, Apple is sharing iPhone 16 ads highlighting the new functionality in an effort to entice customers to upgrade to the latest models. Today's ad focuses on the 4K 120 frames per second Dolby Vision video recording feature that is exclusive to the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max. The minute-long ad shows several slow motion shots, including a wind storm, an...

Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action. While the ad is for the iPhone 16 Pro, the Camera Control is available on all four iPhone 16 models. The button provides quick access to the iPhone's camera, and you can press or swipe on it to adjust functions like zoom, depth of field, and...

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the second covers Final Cut Pro for iPad. Both videos walk through the different features that are available in Final Cut Pro on the Mac and the ‌iPad‌. The Mac video walks through different tools...

Apple today shared a new ad titled "The Relay" focused on athletic accessibility with the tagline "designed for every body." Shared ahead of the 2024 Paralympic Games in Paris, the ad shows some of the routines, training, and competitions undertaken by disabled athletes across a wide range of sports, assisted by Apple devices. It emphasizes inclusivity and the universality of competitive...

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel. In the ad that was released on July 18, the underdogs design team traveled to Bangkok and Rayong, Thailand for a project and were depicted traveling in a tuk-tuk and staying in a rundown hotel. Thai residents...

Apple today shared a humorous new video on its YouTube channel that dramatizes many of the uses of Apple devices, including its Apple Vision Pro spatial computing device. Titled "OOO (Out of Office)," the 10-minute video follows design team "The Underdogs" as they travel to Thailand in a last-ditch attempt fulfill a client's wishes. In order to do so, they must find a new packaging factory,...

Apple today shared a new privacy-focused Safari ad, which is designed to highlight the ways that Safari protects user privacy compared to other browsers. In the spot, security cameras are positioned as pesky birds and bats, hovering around smartphone users as they browse the web. The cameras are everywhere, representing website trackers. Much of the ad is focused on non-iPhone users, but...

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone. The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing...

Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious professor commenting on a student's remaining battery life. "First class of the day and no charger? You're playing a dangerous game..." he says, but the student says that she doesn't have to worry...

Apple today released a trio of short ads designed to promote the Apple Card, which is Apple's credit card that continues to be limited to the United States. The Sock, Sweater, and Ladder spots all highlight different ‌Apple Card‌ features. Sock focuses on the Daily Cash back reward, Sweater demonstrates the option to see past purchases, and Ladder shows the ease of paying an ‌Apple Card‌...

Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from actress Sofia Wylie overlaid on three different animated backdrops, which Apple says were created by illustrators using the new iPad Pro with the M4 chip and the Apple Pencil Pro. "One piece of green screen footage interpreted by different animators using iPad Pro...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device. The ad was a play on the popular hydraulic press...

The new iPad Pro has dethroned the iPod nano as Apple's thinnest device ever, and the company has promoted this feat in a nostalgic ad. In a video shared on TikTok and other social media platforms, Apple highlights the new 13-inch iPad Pro measuring only 5.1mm thick, compared to 5.4mm for the iPod nano. The model shown is a seventh-generation iPod nano, which was released in 2012. This ...

Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models. In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center. How to use the Find Your Friends feature:iPhone 15: How to Locate Friends With Precision FindingBoth you and...

Apple today shared a new iPhone ad called "Goodbye Leather" on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized "FineWoven" fabric material for accessories. Apple discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been very poorly received. Just days after the...

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so. To...