In iOS 10, Messages features creative tools to give users new ways to express themselves and communicate with friends and family. Additions include new bubble effects that change the way iMessage bubbles look, tapback reaction options for sending quick feedback on texts or photos, and screen effects that add fireworks, confetti, and more to the whole messages screen.

All of these tools are simple to use, but there are some hidden features and accessing them for the first time can be tricky, so make sure to check out our how-to for pointers.

Using Bubble Effects

There are currently four kinds of bubble effects that can be added to chat bubbles to impact the mood of a message: Slam, Loud, Gentle, and Invisible Ink. Each one changes the way a chat bubble looks when it's delivered to a friend.

Slam, for example, expands the size of the chat bubble and slams it down onto the screen, while Loud enlarges the chat bubble and makes it shake for a few seconds before it settles down.

Gentle, meanwhile, makes the text within the chat bubble tiny for a few seconds before it expands in size, and Invisible Ink, the neatest effect, fully obscures the look of the text in the chat bubble until a finger is swiped over it to unveil it.

messagesbubbleeffects
Here's how to use Bubble Effects:

  1. Open the Messages app and select an existing conversation or start a new conversation.
  2. Type a message.
  3. On the iPhone 6s or 6s Plus, use a Force Press on the blue arrow next to the chat box to bring up the Bubble Effect options.
  4. On iPads or older iPhones, use a Long Press (press and hold for a few seconds) to bring up the Bubble Effect options.
  5. Select one of the Bubble Effect options to see a preview of what it will look like.
  6. Press the blue up arrow to send your message. It'll be delivered to the recipient with the effect.

Using Screen Effects

Bubble Effects change the look of the chat bubbles, but Screen Effects temporarily alter the look of the entire Messages display with full screen animations that play alongside text messages you send.

imessagescreeneffects

  1. Open the Messages app and select an existing conversation or start a new conversation.
  2. Type a message.
  3. On the iPhone 6s or 6s Plus, use a Force Press (use a long press on iPads and older iPhones) on the blue arrow next to the chat box to bring up the Bubble Effect and Screen Effect menu.
  4. The default option is Bubble Effects. Tap "Screen Effects" at the top of the display to change modes.
  5. Swipe left and right to cycle through all of the different options.
  6. When you've selected the desired effect, press the blue up arrow to send your message. It will be delivered to the recipient as a full screen animation.

Screen effects can be added to messages manually by following the above directions, but they're also an automatic effect that's activated by certain phrases. For example, if you text a friend "Happy Birthday!" your message will be sent with balloons. If you send a "Congratulations!" text, it'll be accompanied by confetti.

Using Tapback

Tapback responses are little icons that can be added to any incoming message bubble, including texts, photos, GIFs, and more, allowing you to quickly share a reaction without having to type a full message. Tapback icons, when used, are added to the chat bubble that was selected and are visible to both you and the message recipient.

Tapback options include a heart, thumbs down symbol, thumbs up symbol, a "haha" icon, an exclamation point, and a question mark. Each symbol represents a different emotion or response, which is conveyed through both the icon and the accompanying notification.

tapbackresponses
Using a heart Tapback response means you "love" a photo or text message, for example, and when you send a heart response, your friend will see the message "Juli loved an image," if attached to a photo. Here's a full list of Tapback responses and the notification that accompanies them:

  • Heart - Juli loved an image
  • Thumbs up - Juli liked an image
  • Thumbs down - Juli disliked an image
  • Haha - Juli laughed at an image
  • Exclamation point - Juli emphasized an image
  • Question mark - Juli questioned an image

Here's how to respond to a message with Tapback:

  1. Open a conversation.
  2. Choose the message you want to respond to.
  3. Long press on the chat bubble. A selection of Tapback icons will be displayed.
  4. Choose the icon you want to respond with.
  5. The icon is attached to the chat bubble and sent to the message recipient.
  6. Want to remove or change a Tapback reaction? Press again and deselect the icon you chose the first time or choose a new one.

Troubleshooting

If you're having trouble getting Bubble Effects and Screen Effects to work, the Reduce Motion setting needs to be turned off if you've turned it on. The feature can be accessed in Settings --> General --> Accessibility --> Reduce Motion. Make sure it's toggled to off, aka not green.

With Reduce Motion turned on, Screen Effects and Bubble Effects do not work because they're motion-based. If you don't like Screen Effects and Bubble Effects, turning on Reduce Motion is a good way to disable them.

Bubble and Screen Effects are only displayed properly on iOS devices running iOS 10 and macOS Sierra.

Related Forum: iOS 10

Top Rated Comments

kryptonite73 Avatar
121 months ago
Question:

My mother has an iPhone 6S and she recently updated to iOS 10. She can send messages using the effects and they work when I view them, but messages sent to her using the effects do not work. For instance, if she sends me a text on my phone using invisible ink the effect works on both phones, but if I send her a text from mine using invisible ink she only receives the text along with (sent using invisible ink). Any ideas on how to fix this?

I've made sure the "reduced motion" is off so that wasn't it.
Score: 3 Votes (Like | Disagree)
sudo1996 Avatar
121 months ago
I love how the example conversations are about iOS 10 bricking devices.
Score: 3 Votes (Like | Disagree)
andrewrn19 Avatar
121 months ago
If changing reduce motion isn't working, try settings>messages> turn iMessage off and back on.
Score: 2 Votes (Like | Disagree)
MecPro Avatar
121 months ago
Is there anyway to turn off this? Also the drawing and App icon?

Prefer to not use these on iMessage
Score: 2 Votes (Like | Disagree)
Nicksd84 Avatar
121 months ago
Ughhh. I wish reduce motion could be a feature by feature selection. Oh well. I'll put up with it now to have these additional message features. Also. It appears bubble and screen effects can only be selected in portrait mode. Kind of wack.
Score: 2 Votes (Like | Disagree)
Googlyhead Avatar
121 months ago
Is there anyway to turn off this? Also the drawing and App icon?

Prefer to not use these on iMessage
I'm looking for a similar answer; if there isn't the option to opt in (or out) of receiving effects either globally or by effect or by "conversation"; I'm not inclined to install ios10.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
iphone fold text

'iPhone Fold' Arrival Expected to Cement Book-Style Era for Foldables

Friday December 12, 2025 3:55 am PST by
Foldable smartphone panel shipments are projected to jump 46% year-over-year in 2026, with Apple's entry into the market serving as the main catalyst, according to Counterpoint Research's latest Foldable-Rollable Display Shipment Tracker. "Apple is the key driver as it starts to procure panels for its first foldable iPhone," said Counterpoint's Guillaume Chansin. The research firm expects...