Apple TV+ has been praised for offering content in the highest streaming quality provided by any video streaming service. The only problem is that higher quality requires more bandwidth, and that isn't great news if you're watching on iPhone or iPad using a cellular connection and have a data cap to consider. Fortunately, you can change streaming quality settings for the ‌Apple TV‌+ platform. Keep reading to learn how.

appletvplus

How High is Apple TV+ Streaming Quality?

‌Apple TV‌+ has the highest 4K streaming quality offered by a streaming service that supports 4K, according to tests conducted by FlatpanelsHD.

For example, Apple original "See" is streamed at the highest bitrate on the platform, at an average of 29Mb/s video bitrate and a 41Mb/s peak. That's almost twice the video bitrate of a typical HD Blu-ray disc and around half of a typical UHD Blu-ray disc.

By default, ‌Apple TV‌+ dynamically adjusts this bitrate based on the device that's being used, but always with a view to maximizing the quality. However, that behavior can be tempered by changing a single setting in iOS. Follow the steps below to do just that.

How to Change Apple TV+ Streaming Quality

  1. Launch the Settings app on your ‌iPhone‌ or ‌iPad‌.
  2. Tap TV.
    settings

  3. Tap iTunes Videos.
  4. Under Playback Quality, tap Wi-Fi or Mobile Data.
  5. Tap Good so that a tick appears alongside it.settings

The data savings you can expect by changing this option will vary depending on the content you're watching, but in our tests we found that switching from Best Available to Good reduced streaming bandwidth by around 40 percent over equivalent viewing times.

If this doesn't help you avoid maxing out your data cap, consider toggling off Use Mobile Data for Playback (shown above, at the top of the third screenshot) and stick to Wi-Fi streaming instead.

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
Liquid Glass App Store Feature

App Store and Apple TV Experiencing Outage

Tuesday January 20, 2026 4:36 pm PST by
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page. Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...