Our guide to upcoming products provides an overview of all of the new devices that we're expecting to see in 2025, based on the most current rumors.

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The dates listed here are not always concrete, but we update this guide as new information comes out. The upcoming products guide is the go-to place to see all of the Apple products that are upcoming at a glance. For more information, make sure to click on the included links to visit our individual product roundups.

Early 2025

Apple's first product announcements could come in early 2025, and the MacBook Air is in particular is expected to see a launch in the very near future.

  • MacBook Air - Apple plans to refresh the 13-inch and 15-inch MacBook Air models, updating them with M4 chips. Design changes are not expected, with the focus to be on the chip refresh.

Spring 2025

Apple is expected to introduce new products sometime around March or April, timed to launch ahead of when an iOS 18.4 update comes out. We are expecting a new low-cost iPhone, a refreshed low-cost iPad, and an M4 MacBook Air to launch in this timeframe.

  • iPhone SE 4 - The iPhone SE will see an update in 2025, and it is expected to feature a 6.1-inch OLED display, Face ID, and an iPhone 14-like design. It will be the first Apple device with an Apple 5G modem.
  • Low-cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E. The tablet is also expected to feature Apple's custom-designed modem chip, an A17 Pro chip, and 8GB RAM.
  • iPad Air - The iPad Air is going to get updated with either an M3 or M4 chip, and it could debut alongside a new lower-cost Magic Keyboard that Apple is developing for the more affordable iPad models.

June 2025

Each June, Apple holds its annual Worldwide Developers Conference to introduce new versions of the software that runs on Apple devices. WWDC is always focused on new operating systems, but there are sometimes new hardware products as well. The Mac Studio could launch around the middle of the year, so it might see a WWDC debut.

Software

  • iOS 19 - iOS 19 will include additional Apple Intelligence features, like an LLM version of Siri that's much smarter.
  • iPadOS 19
  • macOS 16
  • tvOS 19
  • watchOS 12
  • visionOS 3

    • Hardware

    • Mac Studio - There are no design changes rumored for the Mac Studio, with updates focusing on new M4 chips and Thunderbolt 5. The Mac Studio is expected to use Apple's M4 Max and M4 Ultra chips, the latter of which has not yet been announced.

    September 2025

    Apple refreshes the iPhone and Apple Watch lineups each September, and this year we're expecting new iPhone 17 models, an Apple Watch 11, and new versions of the Apple Watch SE and Apple Watch Ultra.

    • iPhone 17, iPhone 17 "Air" and iPhone 17 Pro - There won't be an iPhone 17 Plus this year, but Apple is introducing an iPhone 17 "Air," which will be the thinnest iPhone to date at around 6mm. It will be a middle option between the iPhone 17 and iPhone 17 Pro, with a super thin chassis, a single-lens rear camera, and a 6.6-inch display. The iPhone 17 will have a dual-lens camera setup and will be Apple's most affordable model, while the iPhone 17 Pro and Pro Max could get some major changes in camera design. Apple may opt for a half-glass half-aluminum casing and a horizontal camera. All iPhone 17 models are expected to have ProMotion displays and A19 chips.
    • Apple Watch Series 11 - The 11th generation Apple Watch could be able to monitor for high blood pressure if Apple is able to get the feature completed in time.
    • Apple Watch Ultra 3 - The Apple Watch Ultra didn't get a 2024 update, but it will see a refresh in 2025. The new model could feature any new health capabilities that come to the Apple Watch Series 11, such as blood pressure monitoring, and it is also expected to get satellite connectivity for texting when off-grid.
    • Apple Watch SE - Apple didn't refresh the Apple Watch SE in 2024, and a new model won't be coming until 2025. The next Apple Watch SE is expected to feature a "new look" of some kind, which could be a colorful plastic casing. It will also get a faster S-series chip.
    • AirPods Pro 3 - The AirPods Pro will get a refresh in 2025, and Apple plans to introduce a new design. Better audio quality is expected, as is improvements to Active Noise Cancellation. There will be a new, faster H3 chip, and it's possible that health features like body temperature monitoring and heart rate monitoring could be included.

    Late 2025

    Later in 2025, Apple is expected to introduce high-end M4 chips in the Mac Studio and the Mac Pro.

    • Mac Pro - Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.
    • M5 MacBook Pro - Apple is working on an M5 MacBook Pro that could launch in 2025, and if it is coming this year, it will likely launch sometime around October or November. No changes are rumored except for the M5 chip, and it's not a good year to buy because OLED display technology is rumored for 2026.
    • Apple TV 4K - The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster processor. No design changes are expected. The most recent rumors suggest the Apple TV will come toward the end of the year.
    • HomePod mini - Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip and an Apple-designed Wi-Fi and Bluetooth chip. New color options are also likely.

    Products With Unknown Release Dates

    • AirTag 2 - The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away.
    • Smart Home Command Center - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products. It will also run Apple apps, and it can be used for FaceTime calls. The Command Center was initially expected in the spring, but it might not launch until later in the year.
    • iPad Pro - Apple is working on a faster M5 chip that could come to the iPad Pro in either late 2025 or early 2026.
    • Vision Pro 2 - Rumors about the next Vision Pro have been unclear, but Apple analyst Ming-Chi Kuo thinks Apple is coming to release a next-generatio version of the Vision Pro in 2025. Design changes aren't expected, but Apple will replace the M2 chip with an M5 chip.

    Further in the Future

    • iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac and iMac Pro at some point. Apple's plans continue to be unclear, and it's not clear if and when a larger iMac will see a launch.
    • New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
    • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2027 at the earliest.
    • Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 17-to-20-inch MacBook that has a foldable display, but it won't come out for several years yet.

    2024 Product Refresh Timeline

    We have a list of all the products that Apple released in 2024, which can be useful for predicting 2025 launch timelines.

    2023 Product Refreshes and Announcements

    2022 Product Refreshes and Announcements

    2021 Product Refreshes and Announcements

    Guide Feedback

    Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

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