Trademark

Apple filed trademark applications for the word marks B2, B3, B4, and B5 with the U.S. Patent and Trademark Office in November, including the matching marks Beats Two, Beats Three, Beats Four, and Beats Five, as spotted by French website Consomac [Google Translate]. The applications are currently pending review. All four trademark applications are assigned to "Beats Electronics, LLC," have...

Apple may be taking steps to protect the name "AirPods," based on recent trademark filings in a number of countries. While Apple itself is not directly linked to these applications, the pattern of filings is consistent with Apple's usual strategy and MacRumors believes Apple is indeed responsible for them. A trademark application for "AirPods" was made in the United States on September 22 by a ...

An overnight report from 9to5Mac claims the new operating system for the revamped Apple TV will be called "tvOS", and it appears Apple may indeed have moved to trademark that term as long ago as November 2014. A series of trademark filings for the name were made in mid-to-late May in a number of countries by a company called Television OnStream LLC, which appears to be a shell corporation...

Irish software development studio Probendi is suing Apple in a Milan court for using its "iWatch" trademark in Europe as part of a Google AdWords campaign, reports Bloomberg. Apple has been paying for sponsored links on Google in an attempt to redirect users that search for "iWatch" to the Apple Watch website, in order to avoid missing out on customers that search for the wrong product name.“App...

Following several weeks of rumors about Apple's car-related projects, a recent move by the company to expand trademark coverage of the "Apple" name and iconic Apple logo in Switzerland to include vehicles is gaining attention, as noticed by ApfelBlog.ch [Google Translate] (via Cult of Mac). While the expansion, which also occurred in Mexico on the same date last month, is unsurprisingly...