Tim Cook

By MacRumors Staff

Tim Cook Articles

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Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

Saturday April 3, 2021 2:26 am PDT by
In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...
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Tim Cook in Memo to Employees: 'There Has Never Been a Moment of Such Great Potential As This One'

Thursday April 1, 2021 11:22 am PDT by
Apple CEO Tim Cook today sent out a motivating memo to Apple employees to celebrate the 45th anniversary of Apple's founding, asking them to rededicate themselves to the original mission of Apple's founding - to redefine what technology can achieve and make people's lives better. Cook's memo was shared in full by French site MacGeneration. Cook said that there's never been a moment in...

Tim Cook Meets Virtually With Austrian Chancellor to Discuss Global Health Crisis and EU Digital Capabilities

Saturday March 27, 2021 6:08 am PDT by
On Friday, Apple CEO Tim Cook met virtually with Austrian Chancellor Sebastian Kurz to discuss the global health crisis, digital infrastructure, and digital capabilities in Austria and the EU, according to a tweet by the Chancellor's official account. Thank you @tim_cook for taking the time to continue our discussions on digitalisation and trends in technology. As we plan to come back better ...
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Tim Cook, Craig Federighi, Phil Schiller and Scott Forstall to Testify in Epic v. Apple Trial

Friday March 19, 2021 10:49 pm PDT by
Apple today submitted its witness list for its upcoming bench trial with Epic Games, and several Apple executives will be testifying, including Apple CEO Tim Cook, Apple Fellow Phil Schiller, and Apple Senior Vice President of Software Engineering Craig Federighi. Cook will be directly examined for one hour, with a one hour cross examination also included. Federighi will testify for two...
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Tim Cook Calls for a 'Durable and Hopeful Future For All' in Wall Street Journal Op-Ed

Friday March 19, 2021 4:12 am PDT by
Apple CEO Tim Cook has penned an op-ed for the Wall Street Journal, calling for more action to be taken against systemic racism and the need to speak up in light of the disproportionate impact that the pandemic has had on communities. Cook's piece highlights how the pandemic has impacted various communities differently and draws on his personal experience of growing up during the civil...
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Apple CEO Tim Cook 'Can't Wait' for Employees to Return to In-Person Work

Thursday March 18, 2021 11:16 am PDT by
Apple CEO Tim Cook is eager for employees to return to the office following the pandemic and in an interview with People, he said he anticipates Apple implementing a "hybrid environment" to return to in-person work. Cook said that it's important for people to "physically be in touch" because you can't plan collaboration and innovation."Innovation isn't always a planned activity," Cook adds....
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Tim Cook Attending Chinese Development Conference Later This Month

Monday March 15, 2021 8:38 am PDT by
Apple CEO Tim Cook will be one of the 100-plus high-profile CEOs and executives in attendance at this year's China Development Forum (CDF) being held Saturday, March 20 through Monday, March 22, Global Times reports. The CDF is an annual conference organized and led by the Development Research Center of the State Council, to gather the world's most prominent executives and CEOs to discuss...
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Apple CEO Tim Cook Visited 'For All Mankind' Set and 'Got Lost' in Consoles and Keyboards

Monday February 22, 2021 11:06 am PST by
"For All Mankind" is one of Apple's most popular TV shows, and to promote the launch of the second season, series creator Ronald D. Moore this week did an interview with The Hollywood Reporter where he shared details on what it's like working with Apple. Moore was recruited to work on "For All Mankind" when Apple TV+ leads Jamie Erlicht and Zack Van Amburg contacted him about a new NASA...
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Tim Cook: 2020 Was Apple's 'Top Year of Innovation Ever'

Friday February 19, 2021 2:06 am PST by
In an interview with He Shijie, a senior at the Beijing University of Posts and Telecommunications, Apple CEO Tim Cook called 2020 Apple's "top year of innovation ever." In 2020, Apple released a number of new products, ranging from the iPhone 12 lineup, to brand new iPads, the Apple Watch Series 6 and SE, and of course, new Apple Silicon Macs. Putting all of that together, ‌Tim Cook‌ says ...
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Apple Donating to Texas Relief Efforts

Thursday February 18, 2021 9:31 pm PST by
Apple CEO Tim Cook tonight announced that Apple plans to donate to local, community-based organizations across Texas to support relief efforts in the state. Houston, Texas on February 15. Image credit: Houston Chronicle/AP Texas has been enduring harsh winter weather this week, with freezing temperatures and snow. The infrastructure has been unable to keep up with energy demands, and power...
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Tim Cook Featured on Outside Magazine Cover, Talks Health and Wellness

Wednesday February 10, 2021 7:06 am PST by
Apple CEO Tim Cook has been featured on the cover of Outside magazine, and talked health and wellness in a recent interview with the publication. Cook said that Apple Park is "like working in a national park," with a design that "brings the outside in and the inside out." "You would see people riding bikes from one meet­ing to another," said Cook, referring to the typical Apple Park...
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Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership

Tuesday February 9, 2021 3:24 am PST by
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business. The story...
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Apple Shares Tim Cook's Recent Speech on Apple's Commitment to Privacy

Tuesday February 2, 2021 4:53 pm PST by
Apple CEO Tim Cook last week spoke at the virtual Computers, Privacy, and Data Protection conference, where he highlighted Apple's commitment to user privacy and condemned the data-hungry business models of companies like Facebook. Apple today shared Cook's full 12-minute speech on its YouTube channel for those who missed the initial release. On January 28, 2021, Apple CEO Tim Cook...
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Apple CEO Tim Cook: Privacy is 'One of the Top Issues of the Century'

Thursday January 28, 2021 4:23 pm PST by
Apple CEO Tim Cook this morning spoke at the virtual Computers, Privacy, and Data Protection conference where he discussed Facebook's business model and Apple's upcoming enforcement of App Tracking Transparency, and afterwards, he elaborated on some of his speech in an interview with Fast Company. Cook said that privacy is "one of the top issues of the century" and that it's important to put ...
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Tim Cook Implies That Facebook's Business Model of Maximizing Engagement Leads to Polarization and Violence

Thursday January 28, 2021 9:46 am PST by
Apple CEO Tim Cook today spoke at the virtual Computers, Privacy, and Data Protection conference, condemning the business model of companies like Facebook and emphasizing Apple's commitment to advancing user privacy. "At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good ...
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Apple CEO Tim Cook to Speak at EU Data Protection Conference This Thursday

Tuesday January 26, 2021 7:50 am PST by
Apple CEO Tim Cook will speak at the EU Computers, Privacy, and Data Protection (CPDP) conference later this week (via Macerkopf). CPDP is a Brussels-based non-profit platform founded in 2007 by a group of European universities. The conference offers an insight into legal, regulatory, academic, and technological development in privacy and data protection, and seeks to discuss emerging...
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Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "‌Mac Pro‌ Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a ‌Mac Pro‌...
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CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
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Apple CEO Tim Cook Earned $14.8 Million in 2020, Not Counting Stock Awards

Tuesday January 5, 2021 2:19 pm PST by
Apple CEO Tim Cook earned more than $14 million in salary in 2020 according to the 2020 proxy statement that Apple filed with the SEC this afternoon. Cook earned a base salary of $3,000,000 in addition to $10,731,000 in incentives awarded for performance. Apple's performance exceeded the target performance goals for net sales and operating income, leading to a total payout of 179 percent of...
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Report: Apple TV+ Show Based on Gawker Media Got Scrapped After Tim Cook Intervened

Monday December 14, 2020 3:01 am PST by
An Apple TV+ series chronicling the rise of controversial blogging network Gawker Media was reportedly canned after Tim Cook learned about the project and intervened, according to a new report. Earlier this year, Vanity Fair claimed Apple was in the early stages of developing a series about Gawker. Called "Scraper," the series was reportedly pitched by two former Gawker staffers, Max Read...