Tim Cook
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Tim Cook Articles

Tim Cook Warns Against Trying to Interpret Supply Chain Order Rumors
Tim Cook broadly addressed recent rumors that Apple may have cut iPhone 5 orders on weak demand. That particular rumor gained significant attention, resulting in a notable dip in Apple's stock price.
Cook was careful not to address any particular rumor, but warned against trying to interpret single data points, even...
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Tim Cook Ordered to Give Deposition in Employee-Poaching Ban Antitrust Case
Bloomberg is reporting that Apple CEO Tim Cook has been ordered by U.S. District Judge Lucy Koh to give a deposition in a lawsuit claiming that Apple and five other companies entered deals not to recruit each other's employees.Koh told lawyers yesterday that Apple founder Steve Jobs was copied on e-mails at issue in the case, and that she found it “hard to believe” that Cook, as Apple’s...

Tim Cook Meets with China Mobile to Discuss 'Cooperation', Shares Thoughts on Chinese Markets
As speculated following his arrival in China earlier this week, Apple CEO Tim Cook has met with representatives of China Mobile, the world's largest carrier. Reuters notes that the two sides discussed "cooperation", but no additional information on the status of long-running negotiations over the iPhone have been revealed."In the morning, Apple's CEO Tim Cook visited China Mobile's headquarters. ...

Tim Cook Heads Back to China as Retail Presence Nearly Doubles
Bloomberg reports that Apple CEO Tim Cook is in the midst of a return trip to China, some ten months after his last trip to meet with government and business leaders.Cook today met Miao Wei, head of the Ministry of Industry and Information Technology, to talk about the development of China’s information technology industry, global mobile communications and Apple’s business in China, according ...

Tim Cook on the Urgency of Solving Problems, Unpredictability of Apple, and Industry Disruption
Following yesterday's announcement that Apple CEO Tim Cook had been ">named to the shortlist for TIME's annual Person of the Year feature, the magazine has published a lengthy profile of Cook today covering his runner-up status.
Much of the information in the profile has been discussed in other settings, but it offers a good overview of Cook and his time at Apple. The piece also offers a few...

Tim Cook Makes Shortlist for TIME's 2012 Person of the Year
TIME today unveiled its shortlist of people who are being considered for TIME's annual Person of the Year Award. Apple CEO Tim Cook is on the list, as well as Yahoo CEO Marissa Mayer.
The Person of the Year award is given to "a person, couple, group, idea, place, or machine" that has "for better or for worse done the most to influence the events of the year." TIME's editorial team decides the...

Tim Cook Speaks About Apple Maps, Samsung, and Apple's Future in TV Interview with Brian Williams
Tim Cook has held the reins at Apple for over a year now, and this evening, he gave his first official television interview with Brian Williams on NBC's Rock Center, where he spoke about his role as CEO after Steve Jobs, lamented about the Maps debacle, and revealed a few hints about what's to come for Apple in the future. The full video is embedded below.
The first part of the interview...
Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.
Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says,...

Tim Cook: Management Shakeup Indeed Driven by Desire for Increased Collaboration
In his lengthy interview with Bloomberg Businessweek, Apple CEO Tim Cook discusses the recent management shakeup that saw iOS chief Scott Forstall relieved of his duties and retail boss John Browett out of a job just months after arriving at Apple. In line with comments in the press release announcing the changes, Cook elaborates on his belief in high levels of collaboration and that executive...

Tim Cook: 'Intense Interest' in Redefining the Television Experience
As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC points quotes Cook as hinting that Apple is indeed focused very seriously on redefining television.What’s next for Apple? Did Cook leave us with a clue?
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area ...
Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week
Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.The full show will air on ...

President Obama Meets With Tim Cook and Other CEOs to Discuss Fiscal Crisis
President Obama met with corporate leaders including Apple CEO Tim Cook, JPMorgan Chase chief Jamie Dimon, and investor Warren Buffett, and others. "The president reached out to and spoke with each of these business leaders as a part of his continuing conversations and outreach on the need to find a balanced deficit-reduction solution that protects the middle class and continues to move our...

Tim Cook: iPad Mini Priced 'Aggressively'
During Apple's fourth quarter earnings call today, CEO Tim Cook explained the company's pricing philosophy for the iPad mini in some detail. The following is a portion of our rough transcript:When we set out to build it, we didn't set out to build a small, cheap tablet. We set out to build a smaller iPad that offered the full iPad experience. The difference between us and the competition is...

Tim Cook Faced an 'Insurrection' Following Announcement of Bob Mansfield's Retirement
Earlier this year, Apple announced that hardware chief Bob Mansfield would be retiring, staying on for several months as iPad hardware engineering chief Dan Riccio transitioned into the broader role overseeing the company's entire hardware effort. But just two months later, Apple announced that Mansfield would be staying on, retaining his senior vice president title but without a specific role...

Tim Cook Thanks Apple Employees for Outstanding 2012 with Extended Thanksgiving Vacation Time
Just as he did last year, Apple CEO Tim Cook has sent an email to company employees thanking them for a successful year and letting them know that they will be receiving the entire week of Thanksgiving in the United States off in order to spend more time with their families. The extra holiday days of November 19-21 are being given with pay. 9to5Mac has the full letter.Team,
Apple is having...

Tim Cook Publishes Open Letter on Maps for iOS 6
Apple CEO Tim Cook has published an open letter to customers on the company's website addressing the criticism over the new Apple-powered Maps app in iOS 6. In the letter, Cook apologizes for not meeting expectations and mentions a number of alternative mapping solutions customers may wish to use while Apple is refining its Maps.To our customers,
At Apple, we strive to make world-class...

Tim Cook and Jony Ive Top Vanity Fair's 'The New Establishment' List
Vanity Fair magazine has published its yearly listing of top media power players, called 'The New Establishment'. Apple CEO Tim Cook is paired with designer Jony Ive in the number 1 spot, up from number 4 in 2011. In the 18 years that Vanity Fair has been ranking America’s power players, Mark Zuckerberg, founder of Facebook, was the youngest person ever to top the list. But Zuckerberg...

Tim Cook and Larry Page Working to Address Patent Issues Between Apple and Google
Reuters reports that Apple CEO Tim Cook and Google CEO Larry Page have been participating in active discussions to address patent issues relating to the two companies, "keeping the lines of communication open" as patent battles between Apple on one side and Google and its Android hardware partners on the other side continue to rage.Google Inc CEO Larry Page and Apple CEO Tim Cook have been...

Tim Cook Addresses Apple Employees After Lawsuit Victory
Apple CEO Tim Cook addressed corporate Apple employees tonight after the massive win from their patent litigation against Samsung. The email, republished by 9to5Mac, is quoted here:Today was an important day for Apple and for innovators everywhere.
Many of you have been closely following the trial...

Apple Hits New Highs as Tim Cook Celebrates One Year as CEO
One year ago today, Steve Jobs stepped down from the CEO post he held for more than a decade, making Tim Cook the head of what is now the most valuable publicly-traded company in the world. After the announcement, Apple's stock dropped more than 5% in after hours to $351.One year later, Apple is the most valuable publicly-traded company ever (not accounting for inflation) with a current share...