Tim Cook
By MacRumors Staff
Tim Cook Articles
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Tim Cook Touts 'Incredible' Response to Apple Card Savings Account on iPhone
Apple CEO Tim Cook this week said initial response to the new Apple Card Savings feature has been "incredible" following its launch last month.
Speaking on Apple's quarterly earnings call, Cook said both the savings account and the new Apple Pay Later financing feature help customers to live a "healthier financial life," adding that he is "very excited about the first days of both of them."
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Tim Cook Responds to Rise of ChatGPT, Says AI's Potential is 'Very Interesting'
Apple CEO Tim Cook today provided some commentary surrounding artificial intelligence amid the surging popularity of ChatGPT and other chatbots.
Speaking on Apple's quarterly earnings call today, Cook said artificial intelligence's potential is "very interesting," but noted that there are a "number of issues that need to be sorted" out with the technology and that it is "very important to be ...
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Tim Cook Says Apple Still Not Considering 'Mass Layoffs'
Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now.
"I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an interview with CNBC.
Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of ...
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Watch Tim Cook's Reaction as Fan Brings Vintage Macintosh to Apple Store Opening in Mumbai
Apple CEO Tim Cook logged a busy day on Tuesday as his whirlwind trip to India involved various meet-and-greets with new retail staff, local app developers, celebrities, and politicians, but it was the arrival of a long-time Apple fan at the Apple BKC store launch that appeared to generate the Apple chief's most excited reaction.
Image credit: AFP
Cook looked visibly surprised when Sajid, a...
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Tim Cook Attends Opening of Apple BKC Store in Mumbai, India
Apple CEO Tim Cook today officially inaugurated the company's first retail store in India, opening its doors, welcoming the first customers, and posing for selfies outside Apple BKC.
The new flagship store is situated in the country's financial capital of Mumbai, located in a high-end shopping mall at Bandra-Kurla Complex – hence 'BKC' in the title – in the city's main business...
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Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview
Apple CEO Tim Cook has seemingly teased the company's upcoming mixed-reality headset in an extensive interview with GQ.
Cook features on the cover of GQ's Global Creativity Awards 2023 issue. The interview with GQ's Zach Baron, titled "Tim Cook Thinks Different," delves into multiple aspects of Cook's career, premiership, and personal life. Explaining why Apple may, hypothetically, be...
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Tim Cook Praises Apple's 'Symbiotic Relationship' With China During Beijing Visit
Apple CEO Tim Cook has praised his company's "symbiotic relationship" with China during his first visit to the country in the last three years.
Tim Cook shares a photo of his visit to Apple's Wangfujing store via Weibo
In his first visit since the pandemic began in 2020, the Apple chief gave a keynote speech over the weekend at the China Development Forum, where he said he "could not be more...
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Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses
Apple CEO Tim Cook sided with operations chief Jeff Williams in pushing to launch a first-generation mixed-reality headset device this year, against the wishes of the company's design team, the Financial Times reports.
Apple headset concept by David Lewis and Marcus Kane
The timing of the mixed-reality headset's launch has apparently been a cause of considerable contention at Apple. The...
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Apple CEO Tim Cook Could Earn Nearly $50 Million in Compensation This Year
Apple CEO Tim Cook could receive close to $50 million in compensation if Apple meets all of its financial goals, shareholders decided today in an annual meeting that was highlighted by Bloomberg.
Cook is set to receive a $3 million base salary, a $6 million cash bonus, and stock awards that are worth approximately $40 million. Cook's salary is down around 50 percent, as he received $99...
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Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year
Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million.
Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark...
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Tim Cook and Japanese PM Kishida Discussed User Privacy, Digital 'My Number' IDs, and More
When Apple CEO Tim Cook visited Japan earlier this month, he met with Japanese Prime Minister Fumio Kishida to discuss the App Store, Apple's investments in Japan, and iPhone features that could be adopted in the future, according to a new report from Nikkei.
Kishida asked Cook to enable a digital version of Japan's My Number identification cards, which are issued to all Japanese residents....
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Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon.
Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
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Apple CEO Tim Cook Meeting With Republican Lawmakers in Washington
Apple CEO Tim Cook this week traveled to Washington, D.C. to meet with top Republican lawmakers, reports Bloomberg. Cook is said to be aiming to create ties with the GOP as it prepares to assume control of the House in the new year.
Cook has scheduled meetings with Ohio's Jim Jordan, California's Darrell Issa, and Washington's Cathy McMorris Rodgers. Jordan and McMorris Rodgers will likely...
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Apple CEO Tim Cook Visits Victims of Last Week's Apple Store Crash
Apple CEO Tim Cook has visited the victims of last week's crash at the Apple Store in the Greater Boston area, where an SUV crashed through the front of the store, injuring multiple people and killing one.
Image Credit: WCVB
According to local news channel Boston 25 News, Cook and Apple's chief of retail and people Deirdre O'Brien visited the victims of the crash at the South Shore Hospital....
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Tim Cook Talks iPhone 14 Emergency SOS via Satellite, Future of Twitter, and More in New Interview
In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company.
In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its...
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Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty
In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now.
"So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked...
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Apple CEO Tim Cook: 'I'm Not Really Sure the Average Person Can Tell You What the Metaverse Is'
Apple CEO Tim Cook has been touring Europe this week, sitting down for interviews with various media publications. Augmented reality has been a running theme in Cook's discussions, and it is a topic he brought up again in an interview with Dutch publication Bright, which is part of RTL News.
"I think AR is a profound technology that will affect everything," Cook said, echoing comments from...
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Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future.
At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
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New Apple Campus in London's Battersea Power Station to Open in Early 2023
Apple will open its London office space in Battersea Power Station early next year, Apple CEO Tim Cook today announced upon a visit to the all-new campus.
Render of the redeveloped Battersea campus
Apple first announced plans for the new campus in 2016. It said that 1,400 Apple employees will be moved from eight locations around London to occupy the new UK office space. Following a visit to...
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Full Video of Tim Cook, Jony Ive, and Laurene Powell Jobs Discussing Steve Jobs Archive and More Now Available
Earlier this month, Apple's CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs participated in a panel at Kara Swisher's final Code Conference, where they discussed Steve Jobs and a wide range of other topics.
For the first time since that conference, the full video of the hour-plus-long discussion has been shared on YouTube. During the...