Tim Cook

In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its organizational structure to its efforts to control Apple's perception through media manipulation. Despite Apple's size and its position as one of...

Just before news of Apple's upcoming 12.9-inch iPad Pro was reported by Bloomberg, Re/Code's Walt Mossberg shared a snippet of an interview with Apple CEO Tim Cook commenting on the recent state of the tablet market, which has been on the decline. According to Cook, the dip in iPad sales over the past two quarters is just a "speed bump" for Apple.In a brief interview about tablets I had this week ...

Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease. The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge...

During today's earnings call, Apple CEO Tim Cook shared new information on the state of the iPad, including details on overall sales since the product launched a little over four years ago, recent growth in different markets, and hints at future plans. It was revealed earlier that sales of the iPad were down for the second straight quarter in a row, as the company sold a total of 13.3 million...

The Wall Street Journal has released a new profile of Apple under Tim Cook, highlighting the changes the CEO has made to the company following the long and famous reign of Steve Jobs. While most of this information was previously known, it is a solid overview of the changes Cook has introduced to Apple and it does give a few new details on Cook's plans. Described as a "kinder, gentler"...

UBS analyst Steve Milunovich recently had a chance to meet up with Tim Cook, as detailed in a new note Milunovich sent to investors on Tuesday (via Fortune). During the meeting, Cook reportedly touched on the subject of voice messaging and based on Cook's comments, Milunovich is predicting a voice messaging app as a key feature of Apple's upcoming iWatch."When we visited with Tim Cook, he said...

A new profile on Tim Cook done by the New York Times has shared a variety of details discussing the Apple CEO's leadership style over his nearly three year tenure as the head of the company, including his influence on product development, brand expansion, and "quiet" approach to design. The profile also sheds new light on the development of Apple's highly-rumored "iWatch" smartwatch. The...

With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into ...

While it was revealed yesterday that Apple executives Tim Cook and Eddy Cue had visited the company's new operations campus in Austin, Texas, Cook has just tweeted a photo of a second visit he made to Apple's nearby Mac Pro manufacturing facility. Watching the Mac Pro come together in Austin yesterday,thanks to a team loaded with American manufacturing expertise. pic.twitter.com/5LcCOFIVgC— ...

Apple CEO Tim Cook visited Apple's brand new campus in Austin, Texas today at its opening celebration, according to various Apple employees. Cook recapped the announcements Apple made at WWDC earlier this week and teased that "exciting" new products are on the way, reports 9to5Mac. Apple SVP of Internet Software and Services Eddy Cue was also in attendance, commenting about Beats Music and...

Tim Cook's second CharityBuzz auction, for a one hour lunch meeting with Cook at Apple's Cupertino headquarters, ended today at $330,001. Bids for this year's auction were quite a bit more reserved than the coffee charity meeting Cook auctioned last year, which brought in $610,000. The money earned from the auction will benefit the RFK Center for Justice & Human Rights, a charity that aims...

Charity auction site CharityBuzz is hosting a second listing to meet with Apple CEO Tim Cook at Apple's headquarters in Cupertino, California, this time offering a lunch meeting. The auction is the second Cook has volunteered his time for, with last year's coffee auction raising $610,000 for the RFK Center for Justice & Human Rights. The 2014 auction benefits the same cause, which aims to...

During the question and answer portion of today's financial earnings call, Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company’s attention to detail and its desire to "perform at a really high level of quality" that Apple's customers expect. Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he ...

During today's second quarter earnings call, Apple CEO Tim Cook revealed that Apple has purchased a total of 24 companies over the last 18 months, some that are known and some that remain unknown. Just over half of Apple’s acquisitions have come to light, which means the company has purchased a number of additional companies that have not been disclosed. So far in 2014, Apple acquired SnappyLab...

In an interview with The Wall Street Journal following the release of Apple's financial results for the most recent quarter, CEO Tim Cook stated that the company's stock was "undervalued" and that the expansion of the share buyback program "shows how much confidence [Apple] has in the future of the company." Apple announced an increase of its capital return program to $130 billion, from an...

Members of the press were given a tour of Apple's newest retail store in Istanbul, Turkey before its grand opening tomorrow, April 5th, reports Apple Toolbox. Leading the tour was Apple's manager of retail stores, Steve Cano, who confirmed that CEO Tim Cook will not attend the opening as originally expected. Turkish President Abdullah Gül also will postpone his visit until after the retail store ...

Last night on The Tonight Show starring Jimmy Fallon, Billy Joel joined the talk show host in a doo-wop video so entertaining that it was singled out by Tim Cook on Twitter. Check this out. @jimmyfallon and @billyjoel with iPad and a cool app called Loopy HD. Magical. http://t.co/dWlZr6Lsm6— Tim Cook (@tim_cook) March 21, 2014 The featured iPad app is Loopy HD [Direct Link], which allows you...

Yesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline. With the book debuting today, Apple CEO Tim...

Israeli Prime Minister Benjamin Netanyahu met with Apple CEO Tim Cook for lunch yesterday at Apple HQ in Cupertino, California. Netanyahu is traveling through the United States for the American Israel Public Affairs Committee and also met the founders of popular messaging app WhatsApp as well as the president of Stanford University. While it's not clear what Cook and Netanyahu could have ...

Apple is planning to open its first retail store in Turkey on Friday, April 4, reports Turkish Apple blog ElmaDergisi [Google Translation]. Located in the heart of Istanbul's multi-use Zorlu Center between luxury retailers Burberry and Louis Vuitton, the new store will span more than 20,000 square feet. According to Apple CEO Tim Cook, the Istanbul store will feature a unique concept that...