Tim Cook
By MacRumors Staff
Tim Cook Articles

Tim Cook: Component Cost Breakdowns on Apple Products Are Nowhere Close to Being Accurate
During today's Q2 2015 earnings call, Apple CEO Tim Cook noted that Apple Watch margins are lower than the company average, and on a followup question about those margins in the context of the Apple Watch Edition's high price, Cook commented on the inaccuracy of estimated cost breakdowns on Apple products.
"I haven't seen [them for Apple Watch], but generally there are cost breakdowns around...
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Apple CEO Tim Cook: We're 'Working Hard' to Remedy Apple Watch Supply/Demand Imbalance
During today's earnings call covering the second fiscal quarter of 2015, Apple CEO Tim Cook did not share information on Apple Watch sales, but there were several analyst questions on the new wearable, leading Cook to shed a bit of light on Apple's efforts to fulfill orders.
According to Cook, demand for the Apple Watch is much greater than supply, but the company is "working hard to remedy...

Tim Cook Featured in TIME's List of '100 Most Influential People'
Apple CEO Tim Cook has made TIME's annual list of "the 100 most influential people" alongside several other notable celebrities, business executives, scientists, authors, healthcare professionals, iconic leaders and more.
Cook's segment was written by John Lewis, a civil rights leader and Democratic Congressman from Georgia. The chief executive last made TIME's list in 2012, less than one...

Tim Cook Auctions Apple HQ Lunch Meeting, VIP Passes to Apple Keynote for Charity
For the third year in a row, Apple CEO Tim Cook is participating in a charity auction through CharityBuzz, offering whoever bids the most the chance to enjoy lunch with him at Apple's headquarters in Cupertino. This year's auction also includes two VIP passes to an Apple keynote event to watch Apple unveil new products.
Two people can have lunch with Cook, and the experience will last for...

Tim Cook Visits Palo Alto Apple Store, Says Apple Watch Orders Have Been 'Great'
Apple CEO Tim Cook visited the Palo Alto Apple Store in Palo Alto, California this morning as it opened its doors to let customers get their first look at the new Apple Watch. Cook was spotted chatting with potential customers and having a conversation with The Loop's Jim Dalrymple and iMore's Rene Ritchie.
Image courtesy of CNET's Shara Tibken
Several members of the media were on hand at the ...

Apple Employees to Receive 50% Off Apple Watch and Apple Watch Sport Models, $550 Off Gold Model
Apple CEO Tim Cook today sent out an email to all Apple employees to thank them for the effort they've put into the launch of the Apple Watch and to announce a major discount on Apple Watch models for Apple workers. The email was obtained by MacRumors and is shared below.
Employees will be able to order any stainless steel Apple Watch or Apple Watch Sport for personal use at a 50 percent...

Tim Cook Calls 'Religious Freedom' Legislation 'Very Dangerous'
Apple CEO Tim Cook has called recent Law">"religious freedom" legislation passed in Indiana and Arkansas "very dangerous" in a public op-ed letter published by The Washington Post. Cook argues that there are nearly 100 pro-discrimination bills in the United States that "go against the very principles" the country was founded on and "have the potential to undo decades of progress towards greater...

Apple CEO Tim Cook Speaks Out Against Indiana's 'Religious Freedom' Law
Apple CEO Tim Cook today sent out a series of Tweets condemning Indiana Governor Mike Pence's decision to sign a controversial "religious freedom" bill into law, saying Apple is "deeply disappointed" in the move and "open for everyone."
Apple is open for everyone. We are deeply disappointed in Indiana's new law and calling on Arkansas Gov. to veto the similar #HB1228.— Tim Cook (@tim_cook) Marc ...

Tim Cook Named 'World's Greatest Leader,' Reflects on Leading Post-Jobs Era at Apple
Following the release of ty">Becoming Steve Jobs, an acclaimed biography of the late Apple co-founder, Fortune has named Tim Cook the "world's greatest leader," accompanied by an in-depth profile that reflects on the chief executive in the post-Jobs era. The interesting article provides a closer look at Cook's transition from a soft-spoken operations manager to a high-profile leader at Apple, and ...

Tim Cook Discusses Steve Jobs, Apple's Rivals, and Calls Apple Watch 'The First Modern Smartwatch'
In an exclusive interview with Fast Company, Apple CEO Tim Cook discusses a wide range of topics with interviewer Rick Tetzeli, co-author of Becoming Steve Jobs, from Jobs' ongoing legacy within the company to the mixed reception of the Apple Watch over the last few weeks.
Cook notes the different angles Apple took in developing ways to interact with the Apple Watch, thinking of it as its own...

'Becoming Steve Jobs' Excerpts: Friendship With Tim Cook, Campus 2 and Succession at Apple
The upcoming book Becoming Steve Jobs, written by Brent Schlender, a reporter who interviewed Jobs several times throughout his life and became close to him, and Rick Tetzeli, executive editor at Fast Company, is set to be released on March 24. Ahead of time, the authors have shared a number of excerpts from the book that provide untold details about his life.
Apple CEO Tim Cook claims that...

Tim Cook Calls Jim Cramer on 'Mad Money', Talks About Health, ResearchKit and More
Apple CEO Tim Cook called into "Mad Money" on CNBC today to speak to host Jim Cramer in honor of the show's 10th anniversary, where he shared some thoughts on ResearchKit, Apple's competitors, Apple Pay, the next frontiers of product development, and more.
When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest...

'Becoming Steve Jobs' Leaks: Tim Cook Offered Jobs a Liver, Jobs Wasn't Interested in TV
There's a new Steve Jobs book coming out later this month, written by Brent Schlender, a reporter who interviewed Jobs several times throughout his life, and Rick Tetzeli, editor at Fast Company.
The book, Becoming Steve Jobs, isn't set to be released until March 24, but Cult of Mac discovered some of the contents could be read using Amazon's "Look Inside the Book" feature and shared a few...

Tim Cook: Apple Watch Launch in April Won't Be Exclusive to United States
Apple CEO Tim Cook reportedly said at the company's flagship Apple Store in Berlin that the Apple Watch launch in April will not be limited to the United States, according to retail employees in attendance that spoke with 9to5Mac.
Cook specifically confirmed that the Apple Watch will launch in Germany during the month of April, indicating that a wider international launch in other countries...

Tim Cook in London to Talk Apple Watch and Visit Covent Garden Retail Store
Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated 9">"Spring...

Tim Cook Will Give 2015 Commencement Address at George Washington University
Apple CEO Tim Cook will give the keynote address to graduates at George Washington University this May, the university announced today. Cook will speak on May 17 on the National Mall and was nominated for the honor by students earlier this year. The university also plans to give Cook an honorary doctorate of public service.
"I am delighted that Tim Cook has accepted our invitation to give this ...

Tim Cook Talks Apple Watch Water Resistance and European Apple Pay Expansion
While on a trip in Germany to visit with German Chancellor Angela Merkel and meet with a few German-based Apple staff members, Apple CEO Tim Cook told Apple Store employees in Berlin that he wears his Apple Watch constantly, "even in the shower", according to iGen.fr [Google Translate].
The new piece of information from the Apple CEO could mean the company's been working on adding more water...

Tim Cook Commemorates Steve Jobs' 60th Birthday: 'Love What You Do'
Tim Cook tweeted this morning to honor what would be the 60th birthday of late Apple co-founder Steve Jobs, who passed away in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Cook shared a quote from Jobs' heartfelt commencement address at Stanford University in 2005, in which he said "the only way to do great work is to love what you do."
Jobs co-founded Apple...

Apple CEO Tim Cook Speaks at White House Cybersecurity Summit
Apple CEO Tim Cook is at the White House Summit on Cybersecurity and Consumer Protection which is occurring now, and he is expected to speak for approximately 10 minutes beginning at 11 a.m. Pacific Time, ahead of a presidential address set to take place at 11:15.
The summit is being streamed live on YouTube and can be watched below.
The White House is expected to unveil its next...

Apple Executives Mingled at Pre-Grammy Party Amid Discussions on Future of Beats and iTunes
While the Grammy Awards happened last weekend, information on a few Apple-related conversations happening at and around Clive Davis' pre-Grammy party are just now beginning to emerge, reports Billboard. Representing Apple at the gala were Tim Cook, Eddy Cue, Jimmy Iovine and iTunes VP Robert Kondrk, with the Apple executives chatting with a number of music industry representatives during the...