Tim Cook

By MacRumors Staff on April 2, 2025

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

Apple CEO Tim Cook Sells Stock Worth $24 Million

Wednesday April 2, 2025 2:30 pm PDT by Juli Clover

Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 shares that he received on April 1 when restricted stock units vested. The RSUs that vested yesterday were part of a time-based stock award that Cook was granted back in 2020. One-third of the shares vested in 2023, one-third in 2024, and the final third vested in 2025. ...

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Apple Donating to Myanmar and Thailand Earthquake Relief Efforts

Sunday March 30, 2025 10:22 am PDT by Joe Rossignol

Apple CEO Tim Cook today said Apple will be donating an undisclosed amount towards earthquake relief efforts in Myanmar and Thailand. "Our hearts go out to all those in Myanmar and Thailand affected by the devastating earthquake," said Cook, in a social media post. Apple typically donates to the Red Cross following major natural disasters around the...

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Apple CEO Tim Cook Praises China's DeepSeek

Tuesday March 25, 2025 5:22 am PDT by Hartley Charlton

Apple CEO Tim Cook has praised the artificial intelligence models developed by Chinese start-up DeepSeek, as the company moves closer to launching Apple Intelligence on the Chinese mainland pending regulatory approval, the South China Morning Post reports. Speaking at the China Development Forum in Beijing, a state-organized annual event designed to attract global investment, Cook reportedly ...

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Tim Cook Teases New Apple Product Announcement This Week: 'There's Something in the Air'

Monday March 3, 2025 7:02 am PST by Joe Rossignol

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser says. This teaser likely refers to a new MacBook Air with the M4 chip, which is already expected to be announced as early as this week. Apple used the same "there's something in the air" slogan before it announced the original MacBook Air in 2008. Cook shared a si...

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Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 7:07 am PST by Joe Rossignol

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...

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Apple Music Halftime Show Kendrick Lamar Video

Apple CEO Tim Cook Visited New Orleans for Super Bowl

Monday February 10, 2025 2:21 pm PST by Juli Clover

Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short social media video. Cook started his trip off visiting Harry Connick Jr. at the Ellis Marsalis Center for Music (EMCM), known for youth music education. Apple funds EMCM with Apple technology and...

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Apple CEO Tim Cook Visits Lumon Industries in 'Severance' Promo Video

Friday January 24, 2025 6:00 am PST by Joe Rossignol

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show. In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure, which divides his memories between his work and personal life....

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Apple CEO Tim Cook Shares Tidbits About His Life

Wednesday January 15, 2025 3:02 pm PST by Juli Clover

If you've ever wondered what it's like to be the CEO of Apple, Tim Cook recently sat down for an interview with Table Manners podcast hosts Jessie and Lennie Ware when he visited London in December. Cook shared insight into his daily routine, his focus on work, and his retirement plans. He also provided some fun details about Apple and some of his favorite things. Cook revealed that Apple...

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Apple CEO Tim Cook Will Attend Trump Inauguration

Wednesday January 15, 2025 2:29 pm PST by Juli Clover

Apple CEO Tim Cook will be one of several tech CEOs in attendance at the inauguration of President-elect Donald Trump, reports Bloomberg. Earlier this month, Cook personally donated $1 million to Trump's inaugural fund, and when Trump won in November, Cook sent congratulations on social media site X. Cook also visited Mar-a-Lago in December, where he had dinner with Trump. Tech CEOs and...

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Apple Makes It Easy to Donate to Red Cross's LA Wildfire Relief Efforts

Wednesday January 15, 2025 5:41 am PST by Joe Rossignol

Apple is making it easier for iPhone, iPad, and Mac users in the U.S. to donate towards wildfire recovery efforts in the Los Angeles, California area. Apple has added an American Red Cross donation flow to the App Store and Apple Music apps. "Our hearts go out to all impacted by the ongoing devastation in LA," said Apple CEO Tim Cook, in a social media post today. "In addition to Apple's...

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Apple CEO Tim Cook Earned $74.6 Million in 2024

Friday January 10, 2025 1:48 pm PST by Juli Clover

Apple CEO Tim Cook earned $74.6 million in 2024, up from $63.2 million in 2023, Apple said in its annual proxy filing. Cook's earnings included a $3 million base salary, $58 million in stock awards, $12 million in performance-based awards, and $1.5 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air...

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Apple CEO Tim Cook Donating $1 Million to Trump's Inaugural Fund

Friday January 3, 2025 12:27 pm PST by Juli Clover

Apple CEO Tim Cook plans to donate $1 million to Donald Trump's inauguration fund, reports Axios. The donation will be a personal donation directly from Cook rather than a donation from Apple. Following Trump's win, Cook congratulated him on social media site X, and in December, Cook had dinner with Trump at Mar-a-Lago. Cook aimed to maintain a relationship with Trump during Trump's first...

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Apple Battersea community impact Tim Cook and King Charles III

Apple CEO Tim Cook Hosts King Charles III at UK Headquarters

Friday December 13, 2024 5:23 am PST by Hartley Charlton

As part of his ongoing visit to the United Kingdom, Apple CEO Tim Cook yesterday hosted His Majesty King Charles III at its headquarters in Battersea Power Station. During the visit, Cook welcomed King Charles to Apple's campus in the iconic Battersea Power Station, a recently restored historic building that became home to Apple's UK operations in 2023. Battersea Power Station's conversion...

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Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

Wednesday December 4, 2024 4:40 am PST by Hartley Charlton

WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...

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Tim Cook at CEO Summit in China to Talk Supply Chain, Trade Issues

Monday November 25, 2024 3:51 am PST by Tim Hardwick

Apple CEO Tim Cook on Monday made his third visit to China this year, ahead of a five-day supply chain conference with Chinese Premier Li Qiang and other corporate leaders (via Bloomberg). The Apple chief joined more than 20 global business leaders in meetings with Premier Li Qiang, including executives from Rio Tinto, Corning, and Charoen Pokphand Group. Chinese corporate leaders from...

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No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 2:03 pm PST by Joe Rossignol

While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...

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Apple to Donate Towards Relief Efforts in Spain Following Flash Floods

Thursday October 31, 2024 5:52 am PDT by Joe Rossignol

Apple CEO Tim Cook today said his company will be making a donation of an unspecified amount towards relief efforts on the ground in Valencia, Spain, following deadly flash floods in the region caused by torrential rainfall on Tuesday. "We're thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain," said Cook, in a social media post. "Apple will be...

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Apple CEO Tim Cook and COO Jeff Williams Visiting China

Tuesday October 22, 2024 7:59 am PDT by Hartley Charlton

Apple CEO Tim Cook and COO Jeff Williams are in China this week to promote Apple's products and initiatives in the region. Throughout their trip, Cook has been active on Weibo. Cook and Williams met students from China Agricultural University and Zhejiang University, exploring how they use iPhones and iPads to improve sustainable agricultural practices. Cook thanked the China Rural...

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Tim Cook Admits Truth About Vision Pro Following Lackluster Sales

Monday October 21, 2024 8:21 am PDT by Joe Rossignol

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more. Cook admitted that the Vision Pro headset is not a mass-market product due to its high price. "At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have tomorrow's technology...

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Apple to Donate Towards Hurricane Milton Relief Efforts

Thursday October 10, 2024 1:16 pm PDT by Joe Rossignol

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Milton relief efforts. "Our hearts go out to all of those impacted by the devastation of Hurricane Milton," said Cook. "To everyone still in harm's way, please stay safe. Apple will be making a donation to help with relief efforts on the ground." Hurricane...