Strategy Analytics

Despite the worldwide tablet market declining in shipments for 14 consecutive quarters, the iPad is seeing growth, and regaining market share over its competitors, according to research firm Strategy Analytics. Earlier this week, Apple reported that it sold 11.55 million iPads in the second quarter of 2018, spanning April 1 through June 30. Those sales gave Apple a 28.2 percent share of the...

Apple sold an estimated 600,000 HomePod speakers during the first quarter of 2018, according to new estimates shared this morning by Strategy Analytics. Apple's sales allowed it to capture just 6 percent of the global smart speaker market, coming in well behind Amazon and Google. Amazon shipped an estimated 4 million Echo smart speakers during the quarter, for a 43.6 percent share of the...

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics. Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017. "For the second quarter running,...

Apple on Tuesday reported that it sold 9.1 million iPads during the first quarter of 2018, giving the company its highest share of the worldwide tablet market during that quarter in four years, according to IDC. The research firm estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter. The modest growth ...

Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of...

Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three...

iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics. Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Sm...

Apple recently reported sales of 11.4 million iPads in the June quarter, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads, which start at just $329 in the United States. A new report by research firm Strategy Analytics, however, argues that isn't...

Apple shipped an estimated 2.8 million Apple Watch units in the June quarter, an increase of 56 percent from an estimated 1.8 million shipments in the year-ago quarter, according to a new report by research firm Strategy Analytics. Strategy Analytics previously estimated Apple Watch shipments totaled 13.6 million in 2015, 11.6 million in 2016, and 3.5 million last quarter, suggesting Apple...

Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal. Huawei P10 Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By...

iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics. iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively. Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while...

Apple became the world's largest wearables vendor in the first quarter of 2017 with an estimated 3.5 million Apple Watch shipments, according to new research data shared this afternoon by Strategy Analytics. Apple Watch shipments overtook Fitbit shipments during Q1 2017, allowing Apple to capture 15.9 percent global marketshare to become the top wearables vendor. Fitbit shipped an estimated...

iPhone owners are largely satisfied with Apple's CarPlay, according to a new report from market research firm Strategy Analytics. The report is available to Strategy Analytics clients only, but author Chris Schreiner shared some of his findings with MacRumors. 31 percent of users said they were "very satisfied" with CarPlay, while 54 percent said they were "satisfied," for an overall...

While the iPhone 7 Plus helped Apple achieve record-breaking earnings results last quarter, iPad sales remained on a downward trend. Apple earlier this week reported that it sold 13.1 million iPads in the first quarter, which encompasses the holiday shopping season, down from 16.1 million in the year-ago quarter. As noted by Jason Snell at Six Colors, that's nearly half as many iPads as the...

Apple shipped a record-breaking 5.2 million Apple Watch units last quarter, making it by far the most popular smartwatch of the holiday shopping season, according to the latest data from research firm Strategy Analytics. Apple captured an estimated 63.4% of the worldwide smartwatch market during the quarter. Apple's closest competitor Samsung shipped only 800,000 smartwatches in the quarter, ...

When looking at the current state of the Mac lineup, the new MacBook Pro is the only model Apple has updated over the past seven-plus months. Even the latest MacBook Pro models required a 527-day wait, which was considerably longer than the average of 320 days between previous MacBook Pro refreshes. A glance at our own MacRumors Buyer's Guide shows the new MacBook Pro is the only Mac...

iPhone sales may have declined for three consecutive quarters, but the latest data from research firm Strategy Analytics suggests Apple is unsurprisingly still doing exceptionally well in the smartphone market. Apple captured a record 91% of profits in the worldwide smartphone market in the third quarter, or $8.5 billion of the overall $9 billion in profits recorded by all vendors combined,...

The latest data from market research firm Strategy Analytics claims Android captured a record 87.5% share of the worldwide smartphone market in the third quarter, reflecting the period between late June and late September. Strategy Analytics director Woody Oh on Android's continued dominance:Android's leadership of the global smartphone market looks unassailable at the moment. Its low-cost...

The latest data from research firm Strategy Analytics shows that Apple currently accounts for two of the three top-selling smartphone models shipped worldwide. iPhone 6s was the world's top-selling smartphone in the second quarter of 2016, based on an estimated 14.2 million shipments, while the two-year-old iPhone 6 trailed in second with an estimated 8.5 million shipments. Strategy...

The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March...