Steve Jobs Theater

Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...

Apple is teasing its media event tomorrow with a tongue-in-cheek "live stream" of the Steve Jobs Theater on its website. We've been watching the stream at a glance for around six hours now, over which time we've seen everything from people cleaning the stage to a video of a dancer to an incoming iPhone call from Captain America actor Chris Evans. Marvel fans will be disappointed to hear that ...

French radio station Europe 1, citing two unnamed sources, claims that Apple's annual iPhone event will be held Wednesday, September 12 at Steve Jobs Theater, with the keynote beginning at 10:00 a.m. local time as usual. September 12 would make a lot of sense, and has already been the most widely predicted event date, for at least six reasons: Apple has held an iPhone event in the first two ...

Following several months of construction, Apple tomorrow will host its first-ever event at Steve Jobs Theater at its new Apple Park headquarters. Apple invited members of the press to the event on August 31. Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day. Cupertino, California city officials granted Apple a Temporary...