Shot on iPhone

One of the key new camera-related features of the iPhone 12 lineup is support for Dolby Vision, a professional HDR video format that provides more accurate, lifelike color along with brighter highlights and darker shadows. Shot on iPhone 12 Pro in Dolby Vision by Academy Award winning cinematographer Emmanuel Lubezki Apple says iPhone 12 models are the world's first devices capable of...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an ‌iPhone‌ 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities – and in this case the battery life – of the ‌iPhone‌ 11 Pro. Titled "Hermitage," the one and a half minute video previews footage taken within the Hermitage Museum in St. Petersburg, Russia. The footage was filmed on an ‌iPhone‌ 11 Pro in one continuous take for 5 hours, 19 minutes,...

Last month, Apple launched a Night Mode photo challenge, inviting customers around the world to share their best low-light photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. Apple today revealed the six winning photos from thousands of submissions worldwide. The winning photos will be featured in a gallery on Apple.com, on Apple's social media platforms, and on billboards ...

Lady Gaga this evening released her latest single, "Stupid Love," with a music video to go along with it. The video was shot entirely on an iPhone 11 Pro. Prior to the video's release, Lady Gaga shared a series of teaser trailers featuring the new song, and Apple has also highlighted the video on its own YouTube channel in a shorter one minute clip. There have been other high-profile...

Apple this morning shared a new video in its ongoing "Shot on iPhone series, this time focusing on the Valley of Fire State Park located in Overton, Nevada. Fifty miles from Las Vegas lie the remains of a monumental geological process sculpted by 200 million years of wind and water , an ocean of rock, a valley of fire.The video was captured in 4K using the ultra wide-angle camera of an ‌iPhone‌...

Abdul Dremali, a MacRumors reader who goes by Advil on the MacRumors forums, shared a Night Mode image captured with one of Apple's newest iPhones on the forums back in September 2019. The photo depicted a lighthouse and a sky full of stars, as Dremali is an astrophotographer. Apple spotted Dremali's image after it was featured on the forums and recently used it in a new video showing off Night...

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the ‌iPhone‌ 11 Pro. Shot in the British Columbia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge. Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis,...

Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro. Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award...

Apple is kicking off 2020 with an all-new Night Mode photo challenge, inviting users around the world to share their best Night Mode photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. iPhone 11 and iPhone 11 Pro models turn on Night Mode automatically when the camera detects low-light situations. A crescent moon icon at the top of the display turns yellow when the feature ...

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice. Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme." Apple has also shared a companion behind the scenes video. Watch other Shot on iPhone videos here....

Apple today shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the ‌iPhone‌ 11 Pro. Shot in the Al Kharrarah Desert in Saudi Arabia, the video features a group of Saudi riders racing through the sand dunes in ATVs and on dirt bikes. In one of the toughest terrains of Saudi Arabia, see how a group of Saudi riders have taken themselves to...

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the ‌iPhone‌ 11 Pro. The new "Snowbrawl" video features a cinematic snowball fight between two warring teams. "Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by...

Selena Gomez today released a new song and video entitled "Lose You to Love Me," and the entire video was shot in black and white using an iPhone 11 Pro. Apple has released a one-minute clip of the video as part of its ongoing "Shot on ‌iPhone‌" series, but the full video is available on Gomez's YouTube channel. As noted by Billboard, the video was shot by noted music video director...

Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response." Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman...

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek. As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and...

The winners of the 12th annual iPhone Photography Awards were unveiled today. This year's recipients were selected from thousands of entries from over 140 countries around the world, including Australia, Bahrain, Belarus, Brazil, Canada, China, France, Germany, India, Italy, Japan, Peru, Portugal, Russia, South Africa, Taiwan, the United Kingdom, and the United States. "Big Sister" shot on ...

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India. "It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does." The video is part of...

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world. Apple also shared a new Shot on ‌iPhone‌ XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday: The video was shot on the ‌iPhon...