September 2024 Apple Event

By MacRumors Staff on September 11, 2024

Apple's "It's Glowtime" event was a media event held on Monday, September 9, 2024, where the company unveiled the iPhone 16 lineup, Apple Watch updates, and several new AirPods models.

The iPhone 16 lineup includes four phones as usual (two sizes each for regular and pro models), while the Apple Watch Series 10 is complemented by a new black color option for the Apple Watch Ultra 2. Two new AirPods models were released, as well as a color refresh and a shift to USB-C for the AirPods Max.

September 2024 Apple Event How Tos

How to Watch iPhone 16 Apple Event on September 9: 'It's Glowtime'

Saturday September 7, 2024 4:00 am PDT by Tim Hardwick

Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world. There are multiple ways to watch ...

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September 2024 Apple Event Articles

Missed the iPhone 16 Event? Apple Shared a Recap Video and More

Wednesday September 11, 2024 8:37 am PDT by Joe Rossignol

Apple held its iPhone 16 event this week, with the presentation running just over 90 minutes. If you missed the event, or want to revisit the key announcements, Apple shared a recap video with highlights on its YouTube channel. New products announced during the event include the iPhone 16 and iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max, Apple Watch Series 10, two AirPods 4 models,...

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Everything Apple Announced at Today's Event in 13 Minutes

Monday September 9, 2024 6:02 pm PDT by Juli Clover

Apple today held the "It's Glowtime" fall event to debut new iPhone 16 models, a new version of the Apple Watch, new AirPods, and more. It took Apple more than an hour and a half to introduce the new devices, but we've recapped everything in a quick 13 minute video for our readers who want a short but detailed overview of what's new. Subscribe to the MacRumors YouTube channel for more videos. ...

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No Refresh for Apple Watch Ultra or Apple Watch SE as Apple Focuses on Series 10

Monday September 9, 2024 5:09 pm PDT by Juli Clover

Though pre-launch Apple Watch rumors suggested that Apple would update its entire Apple Watch lineup this year, Apple ended up focusing primarily on the Apple Watch Series 10. We didn't get a new Apple Watch SE or a new Apple Watch Ultra 3, with Apple only adding a new color option for the Apple Watch Ultra 2. As late as last Friday, rumors pointed toward refreshes for the standard Apple...

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iOS 18 Has New Option to Pause Video Recording

Monday September 9, 2024 5:04 pm PDT by Juli Clover

With iOS 18, Apple is adding a new option that will let you pause a video in the middle of a recording, providing an option for capturing multiple shots in a single video rather than having to start and stop new videos each time. When you start a video in ‌iOS 18‌, you'll see a new pause button on the left side. Pressing it pauses the video, and pressing the button again unpauses. You can...

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iPhone 16 Pro and iPhone 16 Pro Max Have Same Feature Set Aside From Display Size and Battery

Monday September 9, 2024 4:21 pm PDT by Juli Clover

There are no major differentiating features between the two Pro iPhone models this year, with Apple aiming for feature parity between the iPhone 16 Pro and the ‌iPhone 16 Pro‌ Max. Last year, the iPhone 15 Pro Max was updated with a 5x Telephoto lens that used Tetraprism technology, but the ‌iPhone 15‌ Pro was limited to 3x zoom. This year, Apple has made improvements that allow both models...

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iPhone 16 Pro Supports JPEG-XL Format

Monday September 9, 2024 4:00 pm PDT by Juli Clover

The iPhone 16 Pro models will support the JPEG-XL file format, according to code found in iOS 18. Compared to JPEG, JPEG-XL has improved compression for smaller file sizes. Apple did not mention JPEG-XL support during today's event, but this feature was rumored ahead of the iPhone 16 launch. It appears that the Pro models will support capturing images in JPEG-XL. Compared to the HEIC...

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iPhone 16 USB-C Still Limited to USB 2, No Change for 16 Pro Either

Monday September 9, 2024 3:31 pm PDT by Juli Clover

Apple began transitioning to USB-C instead of Lightning with the launch of the iPhone 15 lineup, and USB-C is also used for charging for the iPhone 16 and iPhone 16 Pro models. Apple did not improve connectivity speeds with the USB-C port in any of the new models, maintaining the status quo. The ‌iPhone 16‌ and ‌iPhone 16‌ Plus continue to have USB 2 transfer speeds of up to 480Mb/s, while...

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Apple Discontinues iPhone 15 Pro, iPhone 15 Pro Max and iPhone 13

Monday September 9, 2024 2:09 pm PDT by Juli Clover

With the launch of the new iPhone 16, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max, Apple has discontinued some of its older iPhones. As of today, Apple is no longer selling the iPhone 13, and the iPhone 15 Pro and ‌iPhone 15‌ Pro Max have been replaced with the ‌iPhone 16 Pro‌ and ‌iPhone 16 Pro‌ Max. The ‌iPhone‌ SE remains as Apple's most affordable device, with the ‌iPhone‌...

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Faster mmWave 5G Still Limited to U.S. iPhone 16 Models

Monday September 9, 2024 2:00 pm PDT by Juli Clover

Apple today introduced the new iPhone 16, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max models, but the update has not expanded mmWave 5G to countries outside of the United States. All four ‌iPhone 16‌ models offer mmWave 5G in the U.S., but other countries are still limited to sub-6GHz 5G. mmWave 5G has been a United States exclusive since 5G technology first debuted in the iPhone...

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iPhone 16 and iPhone 16 Pro Pre-Orders Start Friday, September 13

Monday September 9, 2024 1:33 pm PDT by Juli Clover

Apple plans to begin accepting pre-orders for the iPhone 16, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max on Friday, September 13 at 5:00 a.m. Pacific Time, or 8:00 a.m. Eastern Time. A launch is set to follow on Friday, September 20. Pricing on the ‌iPhone 16‌ starts at $799, while the ‌iPhone 16‌ Plus starts at $899. The ‌iPhone 16 Pro‌ starts at $999, and the ‌iPhone 16 Pro‌...

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iOS 18.1 Available in October With Apple Intelligence on iPhone 15 Pro and Newer

Monday September 9, 2024 11:27 am PDT by Joe Rossignol

Apple today announced that iOS 18.1 will be released to the public at some point in October. The software update will add the first Apple Intelligence features to the iPhone 15 Pro models and all four new iPhone 16 models. iOS 18.1 is already available in beta for developers, and it includes Apple Intelligence features such as writing tools for proofreading text, notification summaries,...

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Apple Announces iPhone 16 Pro and iPhone 16 Pro Max with Larger Displays, New Camera Control, and More

Monday September 9, 2024 11:13 am PDT by Hartley Charlton

Apple today announced the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip. The ‌iPhone 16 Pro‌ has a 6.3-inch display, while the ‌iPhone 16 Pro‌ Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The...

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Apple Announces iPhone 16 and iPhone 16 Plus With Action Button, Camera Control, and More

Monday September 9, 2024 10:44 am PDT by Joe Rossignol

Apple today announced the 6.1-inch iPhone 16 and 6.7-inch iPhone 16 Plus, with a key new feature being the Camera Control on the side of the devices. As rumored, the Camera Control is positioned below the power button, and you can control various features in the Camera app by pressing or swiping on it. The control sits flush on the iPhone's frame and delivers haptic feedback. Clicking the...

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Apple Unveils AirPods 4 With Two Models Featuring Improved Fit, USB-C, and More

Monday September 9, 2024 10:40 am PDT by Mitchel Broussard

Apple today introduced the AirPods 4, which will come in two models: a base model for $129 and a model with Active Noise Cancellation for $179. ‌AirPods 4‌ feature a big improvement in sound quality with dynamic head tracking for a more immersive media experience. Both models include the H2 chip and support features like Voice Isolation and Siri Interactions, the latter of which lets users...

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Apple Updates AirPods Max With USB-C Port and New Colors

Monday September 9, 2024 10:36 am PDT by Joe Rossignol

Apple today announced that the AirPods Max are being updated with a USB-C charging port and new color options, including Midnight, Blue, Purple, Orange, and Starlight. In addition, Apple said the AirPods Max are gaining support for Personalized Spatial Audio with the upcoming iOS 18 software update. The updated AirPods Max will be available to pre-order for $549 starting today, and the...

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Apple Watch Ultra 2 Gets Satin Black Finish, Titanium Milanese Loop, and Hermès Model

Monday September 9, 2024 10:34 am PDT by Hartley Charlton

Apple today introduced some updates to the Apple Watch Ultra 2, including a new titanium band and a dark color optiond. The ‌Apple Watch Ultra 2‌ is now available in an all-new Satin Black finish, alongside the existing Natural titanium casing. The new black titanium finish is achieved through a custom blasting process, and it features a diamond-like carbon coating that enhances its scratch...

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Apple Event: 10 Last-Minute Rumors Ahead of iPhone 16 Announcement

Monday September 9, 2024 9:28 am PDT by Joe Rossignol

Apple's event to announce the iPhone 16 and more begins in under one hour, and there have been several last-minute rumors circulating. Below, we recap the latest rumors: The regular iPhone 16 Pro model might start at $999 in the U.S. after all, despite a recent $1,099 rumor. The rumored Capture/Camera button is expected to be available on all four iPhone 16 models. New AirPods Max are...

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Apple Event Live Blog: iPhone 16, Apple Watch 10, and New AirPods!

Monday September 9, 2024 9:21 am PDT by Jordan Golson

Apple's "It's Glowtime" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 16 lineup and some updated Apple Watch and AirPods models unveiled, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog...

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Apple Store Down Ahead of 'It's Glowtime' iPhone 16 Apple Event

Monday September 9, 2024 4:09 am PDT by Hartley Charlton

Apple's online storefront has gone down ahead of the "It's Glowtime" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce the iPhone 16 and iPhone 16 Pro, Apple Watch SE 3, Apple Watch Series 10, AirPods 4, and AirPods Max 2. The company should also announce the release dates of its next major software updates including i...

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The MacRumors Show: 'It's Glowtime' iPhone 16 Apple Event Expectations

Friday September 6, 2024 9:01 am PDT by Hartley Charlton

Ahead of Apple's "It's Glowtime" iPhone event, on this week's episode of The MacRumors Show, we talk through all of the major announcements we're expecting to see. Subscribe to The MacRumors Show YouTube channel for more videos The iPhone 16 and ‌iPhone 16‌ Plus are rumored to feature vertical camera layouts, enabling spatial video recording. The devices are expected to be powered by the A18...

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