Planet of the Apps

Entrepreneur Gary Vaynerchuk, who starred in Apple's first original TV show "Planet of the Apps" as a mentor and investor, recently shared some insight into why he thinks the show ultimately failed, blaming Apple's marketing efforts. Vaynerchuk made the comments in a recent episode of AskGaryVee, where he spoke with The Grill Dads from Food Network (via Business Insider). In the video,...

"Planet of the Apps" premiered on Apple Music last night, and Apple has now made the first episode available to watch online for a limited time. The season premiere featured the developers of Pair, Twist, and Companion, who each pitched their apps to influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The apps which make it to the final round of the show will receive...

Apple's first original television series, Planet of the Apps, will premiere tonight, according to Reuters. The show, which was screened earlier today at the Worldwide Developers Conference, is set to premiere at 9:00 p.m. Pacific Time on Apple Music. Apple will also make the first episode free on iTunes and the Planet of the Apps website. Produced by Ben Silverman, Howard Owens, and will.i.am, ...

Eddy Cue, Apple's SVP of Internet Services, spoke at Code Conference tonight alongside Planet of the Apps producer Ben Silverman to preview the show and debut the first trailer from the program. Cue and Silverman also teased several unique aspects of the show, including a dedicated app that allows you to watch the show in a non-linear format. The format of the show is similar to that of...

Apple has finished filming Planet of the Apps, an unscripted series about apps and the talented developers who make them, according to a source who asked to remain anonymous due to the person's involvement with the show. Principal filming took place on an Apple-built set near Hollywood, the source said. Apple built the set and tore it down at the conclusion of filming. The set was absolutely...

Earlier this year, Apple posted an open casting call for its upcoming original TV show Planet of the Apps, an unscripted series about apps and the talented developers who make them. The show will serve as a "launch pad" and "accelerator" for up to 100 developers, who will receive mentorship from influencers and entrepreneurs such as Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. ...

Actress and businesswoman Jessica Alba has signed on to serve as a mentor on Apple's upcoming reality television show "Planet of the Apps," reports Variety. Alba joins actress Gwyneth Paltrow, hip hop artist will.i.am, and tech investor Gary Vaynerchuk, all of whom will also be acting as mentors and advisors to app developers. Jessica Alba has starred in a number of movies and television...

Academy Award winning actress Gwyneth Paltrow has been named a mentor for Apple's upcoming "Planet of the Apps" (casting website) competition show, alongside hip-hop artist will.i.am and tech investor Gary Vaynerchuk, according to Variety.“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great ...

Apple has posted an open casting call (via Cult of Mac) for its upcoming original TV show Planet of the Apps, an unscripted program about apps and the people who make them. The show is currently looking for developers from San Francisco, Austin, New York and Los Angeles to participate. Executive producers will.i.am, Ben Silverman, and Howard Owens are teaming up for an unscripted series...