Phil Schiller

By MacRumors Staff

Phil Schiller Articles

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Phil Schiller and Kim Gassett-Schiller Donate $10M to Bowdoin College's Coastal Studies Center in Maine

Wednesday September 6, 2017 10:20 am PDT by
Apple's senior vice president of worldwide marketing Phil Schiller and his wife Kim have donated $10 million to Bowdoin College's Coastal Studies Center on Harpswell Sound in Harpswell, Maine, as a user on Reddit pointed out today. In a press release, Bowdoin explained that the gift will allow it to "substantially expand" the facilities in which students perform ocean research and study...
the talk show live wwdc 2017

Watch 'The Talk Show' Live From WWDC 2017 With Craig Federighi and Phil Schiller

Friday June 9, 2017 8:03 am PDT by
Daring Fireball has shared the full video of "The Talk Show Live" from Apple's Worldwide Developers Conference this week. Before a live audience at The California Theatre in San Jose, Apple senior executives Craig Federighi and Phil Schiller joined host John Gruber to reflect on the company's announcements at its WWDC opening keynote on Monday, including several new Macs, macOS High Sierra,...
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Apple VP Phil Schiller Implies Voice-Activated Smart Speakers Could Benefit From a Screen

Saturday May 6, 2017 5:42 am PDT by
Gadgets 360 published an interview with Apple SVP of Worldwide Marketing Phil Schiller this week that could shed some light on Apple's plans for a dedicated Siri-based voice-assistant for the home. Rumors have swirled in recent weeks about Apple's plans to unveil an Amazon Echo-like smart connected speaker, possibly as early as WWDC in June, so Schiller's thoughts on the topic could potentially...
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Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
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Phil Schiller Says 32GB RAM on New MacBook Pro Would Have Required Battery Compromising Design

Monday November 21, 2016 7:00 am PST by
Apple marketing chief Phil Schiller has allegedly responded to an email from software developer Ben Slaney to further clarify why the new MacBook Pro maxes out at 16GB of RAM, noting that supporting 32GB of RAM would require a different logic board design which might reduce space for batteries.Schiller: The MacBook Pro uses 16GB of very fast LPDDR memory, up to 2133MHz. To support 32GB of memory...
phil schiller

Phil Schiller Says Apple Tested and Rejected Touch Screen Macs, Finding It 'Absurd' on a Desktop

Monday November 14, 2016 8:29 am PST by
Apple's senior vice president of worldwide marketing, Phil Schiller, recently continued the company's stance against turning its desktop and laptop devices into touch screen-enabled computers, which some customers believe could be advantageous additions to the macOS platform. With the new addition of the "Touch Bar" on the MacBook Pro line, seen by some as a potential step towards a full-on Mac...
2016 macbook pro lineup

Apple Has Received More Online Orders for New MacBook Pro Than Any Previous Generation

Wednesday November 2, 2016 7:51 am PDT by
In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as...
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Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'

Thursday October 27, 2016 5:30 pm PDT by
Following the launch of the redesigned MacBook Pro, CNET has published an interview with Apple executives Phil Schiller, Jony Ive, and Craig Federighi, highlighting some of the design decisions that went into the new machine. The contextual OLED Touch Bar on the new MacBook Pro, which is its key feature, has been in development under the direction of Jony Ive for at least two years, and...
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'Dash' App Removed From App Store for Alleged Review Manipulation

Thursday October 6, 2016 12:06 pm PDT by
Popular API documentation browser Dash was yesterday pulled from the App Store after a routine migration request. Dash developer Bogdan Popescu was given no explanation for why the app had been pulled aside from "fraudulent conduct," but after a conversation with Apple, he's been accused of manipulating App Store reviews. Popescu received a "Notice of Termination" email yesterday and his...
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Apple's Phil Schiller Recommends Lightning Dock for Charging an iPhone 7 While Listening to Music

Thursday September 8, 2016 2:17 pm PDT by
Apple's new iPhone 7 and iPhone 7 Plus ship without a headphone jack, requiring customers to use either Bluetooth or Lightning-equipped headphones. Many customers who routinely charge their iPhones while also listening to music have been questioning whether that usage scenario will possible sans headphone jack, and as it turns out, Apple has a solution. In an email to a customer, Apple SVP of...
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Apple's Machine Learning Has Cut Siri's Error Rate by a Factor of Two

Wednesday August 24, 2016 10:01 am PDT by
Steven Levy has published an in-depth article about Apple's artificial intelligence and machine learning efforts, after meeting with senior executives Craig Federighi, Eddy Cue, Phil Schiller, and two Siri scientists at the company's headquarters. Apple provided Levy with a closer look at how machine learning is deeply integrated into Apple software and services, led by Siri, which the...
phil schiller

Phil Schiller Named to DNA Sequencing Company Illumina's Board of Directors

Thursday July 28, 2016 6:46 am PDT by
DNA sequencing and array-based technologies company Illumina today announced that Apple marketing chief Phil Schiller has joined its board of directors.“Phil’s track record and global experience in bringing world-class products to market will help guide us as we continue to develop innovative new solutions for our customers,” said Francis deSouza, Illumina President and Chief Executive...
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Phil Schiller and Craig Federighi's Interview on 'The Talk Show' Now Available

Saturday June 18, 2016 11:45 am PDT by
Earlier this week, Apple executives Phil Schiller and Craig Federighi appeared on a live episode of John Gruber's podcast, The Talk Show, touching on a number of topics and expanding on some of the announcements made the previous day at the Worldwide Developers Conference keynote. The full video and audio of the interview are now available from Daring Fireball for those interested in seeing...
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Phil Schiller and Craig Federighi Talk iMessage, Siri API and Mac App Store on 'The Talk Show'

Tuesday June 14, 2016 9:51 pm PDT by
A day after Apple's WWDC keynote address, Apple SVP of Marketing Phil Schiller and SVP of Software Engineering Craig Federighi joined Daring Fireball's John Gruber on a special edition of his podcast, The Talk Show. The duo addressed many topics, including the emphasis on iMessage in iOS 10, opening up Siri and other parts of iOS up to developers and the Mac App Store. The bulk of Apple's...
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Apple Announces Major App Store Changes Including New Subscription Terms and Search Ads

Wednesday June 8, 2016 11:19 am PDT by
Apple's Phil Schiller recently sat down with several publications including The Loop and The Verge to detail some of the changes that are going to be made to the App Store under his reign, including major improvements to search, subscription access for all developers, App Store ads when searching for content, and some other smaller tweaks that should go a long way towards improving app...
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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'

Friday April 29, 2016 11:46 am PDT by
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names. Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while...
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Jeff Williams Named Apple COO, Phil Schiller Takes Over App Store Leadership

Thursday December 17, 2015 7:07 am PST by
Apple has announced an executive shakeup today that sees Jeff Williams promoted to Chief Operating Officer and marketing chief Phil Schiller taking over App Store leadership across all Apple platforms. Williams, who joined Apple in 1998 as head of worldwide procurement, becomes Apple's fourth C-level executive alongside CEO Tim Cook, Chief Financial Officer Luca Maestri and Chief Design...
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Phil Schiller Discusses Retina MacBook, Apple's 'Intense Collaboration'

Wednesday October 28, 2015 10:17 am PDT by
Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible. Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense...
phil schiller

Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs

Tuesday June 9, 2015 11:02 pm PDT by
A day after the WWDC keynote address, Apple SVP of Marketing Phil Schiller joined Daring Fireball's John Gruber on Gruber's podcast, The Talk Show. The episode has not yet been posted, but The Verge was on hand to document the interview. Schiller addressed concerns about 16 GB iPhones, the decision between thin devices and battery life and the single USB port on the MacBook. Gruber suggested...
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Apple Watch Goes on Display in Milan, Phil Schiller and Marc Newson on Hand

Friday April 17, 2015 8:06 am PDT by
After being announced to appear at Milan's Salone Del Mobile Design Fair earlier in the week, today the Apple Watch was displayed for the first time to the public, outside of a retail store or pop up shop, at the design fair (via Macitynet) [Google Translate]. The Apple Watch on display in the Carlo e Camilla restaurant On display at the Carlo e Camilla restaurant in Segheria, the Watch is...