May 2024 Apple Event

By MacRumors Staff on May 7, 2024

Apple's "Let Loose" event was a virtual media event held on Tuesday, May 7, 2024, where the company unveiled updated iPad Pro and iPad Air models.

The redesigned iPad Pro models gain an all-new M4 chip, "Ultra Retina XDR" displays with tandem OLED technology, and more, plus there are new Magic Keyboard and Apple Pencil Pro accessories.

The updated iPad Air includes the M2 chip and a new 13-inch model to join the existing 11-inch size, a landscape FaceTime camera, and more.

Apple also lowered the price of the 10th-generation iPad to $349 at the event, while also discontinuing the 9th-generation iPad.

May 2024 Apple Event Guides

What to Expect From the May 7 Apple Event

Friday May 3, 2024 1:31 pm PDT by Juli Clover

Apple is set to hold its first event of the year next Tuesday, and the focus will be on the iPad. The iPad Pro and iPad Air models are set to be updated, and Apple also plans to refresh some of its iPad accessories. The video-based event will last for about 35 minutes. Subscribe to the MacRumors YouTube channel for more videos. This guide features details on everything that we're expecting to ...

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May 2024 Apple Event Articles

Everything Announced at Today's Apple Event

Tuesday May 7, 2024 2:06 pm PDT by Juli Clover

Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...

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New 2024 iPads Still Have 10 Hours of Battery Life

Tuesday May 7, 2024 12:50 pm PDT by Juli Clover

The iPad Pro and iPad Air models that Apple introduced today continue to offer the same 10 hours of battery life that Apple has advertised with iPads for years now, despite the addition of new, more efficient chips. Apple's ‌iPad Pro‌ has an M4 chip that is built on second-generation 3-nanometer technology, and it has six efficiency cores, or two more than the M2. The device is also equipped ...

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Hands-On With iPad Pro in Space Black: Apple's Thinnest Product Ever

Tuesday May 7, 2024 11:35 am PDT by Joe Rossignol

There are two notable design changes for the new iPad Pro models introduced today: they are the thinnest Apple products ever released, and they are available in a new Space Black finish that debuted on the MacBook Pro last year. Apple gave the media some hands-on time with the new iPad Pro models, and we have rounded up real-world photos and videos of the devices below. The new 11-inch...

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New iPad Pro Lacks mmWave 5G and Ultra-Wide Camera

Tuesday May 7, 2024 10:14 am PDT by Joe Rossignol

While the iPad Pro was updated with the M4 chip and more today, the latest 11-inch and 13-inch models lack two features that are available on some previous models, including mmWave 5G support and an Ultra Wide camera. Apple's comparison page confirms that cellular configurations of the new iPad Pro models are limited to sub-6GHz bands for 5G. mmWave 5G was supported on the previous two iPad...

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Here's the Apple Pencil Lineup With New Pro Model

Tuesday May 7, 2024 9:56 am PDT by Juli Clover

With the launch of the refreshed iPad Air and iPad Pro models, Apple introduced a new "Apple Pencil Pro." No ‌Apple Pencil‌ options have been discontinued, which means there are now four total Apple Pencils to choose from. While the updated ‌iPad Pro‌ and ‌iPad Air‌ are compatible with the ‌Apple Pencil‌ Pro and the USB-C ‌Apple Pencil‌, they do not work with the ‌Apple Pencil‌ 2. Older...

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Apple's New Cellular iPad Air and iPad Pro Models Are eSIM Only

Tuesday May 7, 2024 9:54 am PDT by Tim Hardwick

Apple at its "Let Loose" event today announced new iPad Pro and iPad Air models, and there are smaller changes compared to the previous generation devices that did not get mentioned during the event but are worth knowing about. One of the differences worth noting is the lack of a physical SIM card slot. On the previous generation models, the cellular versions of both the ‌iPad Air‌ and the ‌...

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Apple Launches New Smart Folio Cases for M4 iPad Pro and M2 iPad Air

Tuesday May 7, 2024 9:49 am PDT by Mitchel Broussard

Apple today announced the new iPad Pro and iPad Air, and alongside the tablets there are now a few new accessories available to purchase on Apple.com. Starting with the ‌iPad Pro‌, Apple is selling a new Smart Folio for the 11-inch iPad Pro in Denim, Black, and White. There's also a Smart Folio for the 13-inch iPad Pro in the same color options. Similarly, you can get the Smart Folio for...

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Apple's New iPad Pro Models Weigh Less Than iPad Air Models

Tuesday May 7, 2024 9:31 am PDT by Juli Clover

Apple today introduced ultra thin iPad Pro models, which are the thinnest iPad models to date. In fact, Apple is using the tagline "thinpossible" to describe the new tablets, and with that reduction in thickness, there's also been a reduction in weight. Both ‌iPad Pro‌ models are lighter than the iPad Air models, despite the ‌iPad Air‌ models having the "Air" name that has historically been...

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New iPad Pro With All Options Costs Over $3,000

Tuesday May 7, 2024 9:22 am PDT by Hartley Charlton

Apple's newly announced iPad Pro models cost over $3,000 when fully configured with all available options and accessories, making it the priciest iPad to date. The cost breakdown for the top-specification iPad Pro is as follows: 13-inch iPad Pro (starting price): $1,299 2TB storage: +$1,000 Nano-texture glass option: +$100 Wi-Fi + Cellular: +$200 Apple Pencil Pro: $129 Magic...

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Here's Apple's Full iPad Lineup With New iPad Pro and iPad Air Models

Tuesday May 7, 2024 9:20 am PDT by Juli Clover

With the debut of updated iPad Pro and iPad Air models, Apple has streamlined its iPad lineup with a range of devices available in different sizes and price points. The ‌iPad Air‌ now comes in two sizes like the ‌iPad Pro‌, the ninth-generation $329 ‌iPad‌ has been discontinued, and Apple has dropped the price of the standard 10th-generation ‌iPad‌. Apple's full lineup with starting prices: ...

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Apple Debuts Next-Generation M4 Chip

Tuesday May 7, 2024 9:18 am PDT by Mitchel Broussard

Apple today unveiled the M4 chip, its newest system on a chip for the 2024 iPad Pro lineup. Apple said that the M4 chip features a new up-to-10-core CPU of up to four performance cores and six efficiency cores. The M4 chip comes in two different models: the 9-core CPU with 3 performance cores and 6 efficiency cores (for 256GB and 512GB ‌iPad Pro‌), and 10-core CPU with 4 performance cores...

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Apple Introduces Logic Pro 2 With New AI Features

Tuesday May 7, 2024 8:55 am PDT by Juli Clover

To go along with the new iPad Pro models that were introduced today, Apple debuted updated versions of both Final Cut Pro and Logic Pro. The updated Logic Pro 2 software is "smarter than ever," delivering new experiences for songwriting, beat-making, producing, and mixing. Logic Pro has new AI-based studio assistant features that help artists make music. Session Players expand the Drummer...

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iPad 9 Discontinued, iPad 10 Now Starts at $349

Tuesday May 7, 2024 8:46 am PDT by Joe Rossignol

Apple today discontinued the ninth-generation iPad, which was the final iPad model that it sold with a Lightning port. In addition, Apple lowered the price of the tenth-generation iPad, which now starts at $349 in the U.S. instead of $449. The ninth-generation iPad started at $329 in the U.S., so the tenth-generation iPad is now much closer to that price point. Despite the...

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Apple Pencil Pro Unveiled With New Squeeze Gesture, Haptic Feedback, Find My, and More

Tuesday May 7, 2024 8:33 am PDT by Joe Rossignol

Apple today introduced the Apple Pencil Pro with a new squeeze gesture, gyroscope, haptic feedback, Find My support, and more. A new sensor in the Apple Pencil Pro allows users to squeeze the accessory to bring up a tool palette to quickly switch tools, line weights, and colors. In addition, a new gyroscope allows users to rotate the Apple Pencil Pro for precise control of shaped pen and...

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Apple Announces New M2 iPad Air Models in 11-Inch and 13-Inch Sizes From $599

Tuesday May 7, 2024 8:10 am PDT by Tim Hardwick

Apple at its "Let Loose" event today announced new M2-powered iPad Air models in 11-inch and 13-inch sizes with a new landscape FaceTime camera, AI features, and better sound quality with the larger model. Apple says the iPad Air has been designed "to make features pioneered on iPad Pro at a more affordable price," with the brand new larger 13-inch model offering 30% more screen real estate ...

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Apple Store Taken Down Ahead of 'Let Loose' Event Today

Tuesday May 7, 2024 7:34 am PDT by Joe Rossignol

Apple has taken down its online store ahead of its "Let Loose" event at 7 a.m. Pacific Time today. This is a common marketing tactic for the company. During the event, Apple is expected to announce new iPad Pro models with the M4 chip, a larger 12.9-inch iPad Air and an updated 10.9-inch iPad Air, an Apple Pencil Pro with haptic feedback, and a redesigned Magic Keyboard for iPads. It is also ...

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May 2024 Apple Event Spoiler-Free Video Stream [Video Posted]

Tuesday May 7, 2024 7:25 am PDT by Eric Slivka

Apple's "Let Loose" virtual media event kicks off at 7:00 a.m. Pacific Time today, an unusual time for an Apple event. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to experience it without already knowing the outcome. For ...

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Erasable Logo on Apple's Homepage Hints at New Apple Pencil Coming Tomorrow

Monday May 6, 2024 9:02 am PDT by Juli Clover

Apple today updated Apple.com with a teaser for tomorrow's event, adding an interactive erasing feature that seems to hint at a refreshed version of the Apple Pencil. Hovering over the Apple logo and moving the mouse allows the current artwork to be erased and replaced with a new logo design. Apple created a total of six logos for the May 7 "Let Loose" event, and the interactive eraser...

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Apple Event This Week Expected to Last 'About 35 Minutes'

Sunday May 5, 2024 4:13 pm PDT by Joe Rossignol

Apple will be holding its first event of the year this Tuesday, May 7 at 7 a.m. Pacific Time, with a live stream to be available on Apple.com and on YouTube. How long will the event be? In his newsletter today, Bloomberg's Mark Gurman said the video will have a runtime of "around 35 minutes." Apple is expected to announce new iPad Pro and iPad Air models, along with updated Apple Pencil...

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Report: Five Things Apple Won't Announce at Its Event Next Week

Friday May 3, 2024 5:30 am PDT by Hartley Charlton

Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...

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