Mark Gurman

Some Apple employees believe that the company's in-house generative AI technology powering Apple Intelligence is more than two years behind industry leaders, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman's sources within Apple tell him that the company's own studies suggest its upcoming AI features lack the "wow factor" of rival technologies...

Apple is working on a more affordable version of its spatial computing headset in the form of a $2,000 "Apple Vision" device that could debut as early as next year, according to Bloomberg's Mark Gurman. The new headset would be a lower-end counterpart to the $3,500 Apple Vision Pro, which was released in February. Apple reportedly expects this more affordable model to sell at least twice as...

Apple is working on smart glasses and AirPods with built-in cameras for a potential release in 2027, according to Bloomberg's Mark Gurman. The devices are said to be part of Apple's efforts to expand its augmented reality product lineup beyond the Vision Pro headset with something that has wider appeal. The push for new AR products comes as the Vision Pro faces challenges in the market. Many ...

Apple will announce several new M4 Mac models around the end of October, with the company planning to launch at least some of them as soon as Friday, November 1, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple will launch a new M4 version of its low-end 14-inch MacBook Pro, as well as higher-end 14-inch and 16-inch MacBook Pro models...

Apple intends to launch iOS 18.1 with the first set of much-anticipated Apple Intelligence features on October 28, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman says the release date is arriving this month later than initially expected, as Apple is reportedly taking extra time to ensure a smooth rollout and prepare its AI cloud...

Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...

Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...

Apple could release an iPad-like smart home accessory based on its homeOS platform as early as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reports that the display will run Apple apps like Calendar, Notes, and Home, and will feature an interface "optimized for controlling home appliances and quickly seeing information." Apple's...

Remember the "unapologetically" plastic iPhone 5c from 2013? The next version of the lower-cost Apple Watch SE might look similar. In his Power On newsletter today, Bloomberg's Mark Gurman said a new Apple Watch SE with a plastic casing "remains in development" ahead of a potential release next year. Apple has apparently faced some "cost and quality challenges" with the shift from aluminum...

Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...

Bloomberg's Mark Gurman believes the iPhone 16 Pro will start at $999 in the U.S., meaning there would be no starting price increase over the iPhone 15 Pro. "I don't expect the Pro entry price to be raised from $999," said Gurman. This prediction runs counter to a report last week from Taiwanese research firm TrendForce that claimed the iPhone 16 Pro would start at $1,099 in the U.S. with ...

Bloomberg's Mark Gurman is sharing some last-minute predictions tonight regarding what we can expect to see at tomorrow's "It's Glowtime" Apple event, and in addition to his claim that the Apple Watch Ultra 2 only appears to be getting a new black color option with no third-generation model being introduced, he believes we will be seeing updated AirPods Max headphones. In line with his...

Bloomberg's Mark Gurman today said that he does not expect Apple to announce an Apple Watch Ultra 3 at its event tomorrow. Instead, he believes that Apple will introduce a black titanium color option for the Apple Watch Ultra 2. Nearly a year ago, Apple supply chain analyst Ming-Chi Kuo was first to indicate there might not be an Apple Watch Ultra 3 this year. At the time, Kuo said the...

Bloomberg's Mark Gurman today said that two more Apple Intelligence features for the iPhone are still months away from being released. In his Power On newsletter, Gurman said that Apple now plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December. Here is how Apple...

In his report today outlining his expectations for Apple's upcoming iPhone 16 event, which takes place on Monday, Bloomberg's Mark Gurman briefly mentioned that a new iPad mini is "on deck" for another Apple event in October. Gurman expects the new iPad mini to be announced at the October event alongside the first Macs with the M4 series of chips, including the 14-inch and 16-inch MacBook...

New versions of the AirPods Max and Apple TV may not debut at Apple's upcoming "It's Glowtime" event, Bloomberg's Mark Gurman today suggested. In a report detailing some final expectations for the September 9 Apple event, Gurman said that the company is still working on a new version of the ‌AirPods Max‌ with new color options and a USB-C port instead of Lightning. This product refresh has...

Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the ‌iPhone 16 Pro‌ models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...

The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...

Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...

Over two and a half years have passed since Apple released the current iPhone SE, so the device is due for an update. Below, we recap the latest rumors about the next-generation iPhone SE, including potential features and launch timing. Timing The latest word comes from Bloomberg's Mark Gurman. In his Power On newsletter last month, he said he expects the next iPhone SE to launch in the...