Mark Gurman

Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman. "I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today. Ads in the Apple...

Apple engineers wrapped up development of the initial version of iOS 16 last week, according to Bloomberg's Mark Gurman. This likely means that Apple has few to no major new features or changes planned for the remaining iOS 16 betas and will instead focus on bug fixes in the final weeks before the software update is publicly released. In the latest edition of his "Power On" newsletter,...

Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard ‌iPhone‌ 14 models are expected to get few changes, but the ‌iPhone‌ 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an...

Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman. Currently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps. Apple also generates revenue with commercials...

The pace of Apple's acquisitions has "dramatically" slowed over the past two years, Bloomberg's Mark Gurman reports. Regulatory filings show that Apple spent $33 million on payments related to acquisitions during the last fiscal year and $169 million in the first nine months of the current fiscal year. This is down from $1.5 billion in the fiscal year of 2020. Apple previously acquired a...

Apple abandoned its plans to release a new Mac mini model with the M1 Pro chip, according to Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, Gurman said that Apple had been working on an ‌M1 Pro‌ version of the ‌Mac mini‌ and intended to launch the device at the end of 2021 or at the start of 2022. He previously said that the company is now focusing on new ‌Mac mini‌...

Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...

A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman. Apple's next-generation CarPlay experience previewed at WWDC 2022 The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics...

The upcoming high-end variant of the Apple Watch Series 8 will feature the device's first redesign in years and a new titanium casing, but will not feature the long-rumored squared-off look, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that this year's high-end Apple Watch model will be "a good bit bigger" than the current Apple Watch...

Apple plans to slow hiring and spending next year in some divisions due to potential economic downturn, according to Bloomberg's Mark Gurman. The report claims the decision is not a companywide policy and will not affect all teams within Apple. The report claims that Apple is giving select teams a "lower-than-expected budget" for spending on research and development, resources, and hiring in ...

Peloton is switching to Apple suppliers like Quanta and Pegatron as it attempts to turn its business around, Bloomberg's Mark Gurman reports. Peloton will no longer produce its bikes and treadmills at its own factories and rely solely on manufacturing partners in a desperate attempt to simplify its operations and reduce costs, according to the report. Apple supplier Quanta already provided...

Apple is expected to release the first public beta of iOS 16 for the iPhone this week, allowing anyone to test the software update for free. In a tweet last month, Bloomberg's Mark Gurman said the iOS 16 public beta should be released during the week of July 11. Gurman said the public beta is expected to correspond with the third developer beta of iOS 16 released last week. It's unclear...

Apple's rumored high-end Apple Watch model for extreme sports could cost around $999 – the same starting price as the current iPhone 13 Pro – according to Bloomberg's Mark Gurman. Samsung Watch Pro 5, the likely rival of 'Apple Watch Pro' (Image: 91Mobiles) Writing in the latest edition of his Power On newsletter, Gurman compares the rumored premium watch to the current 45mm titanium Apple...

In his Power On newsletter today, Bloomberg's Mark Gurman said an expanded Low Power Mode is still in development for the Apple Watch and on track for release around the same time as the public release of watchOS 9 later this year. While the Apple Watch already features a Power Reserve mode that displays only the time on the screen to preserve battery life, Gurman said the expanded Low Power ...

The iMac could miss out on the M2 chip and wait for a bigger performance leap with the M3, a recent report from Bloomberg's Mark Gurman suggests. Apple introduced the 24-inch ‌iMac‌ in April last year, featuring the M1 chip and a striking new design with a range of color options. Amid the launch of the first Macs with the M2 chip, the 13-inch MacBook Pro and the redesigned MacBook Air,...

Apple is still working on an iMac with a larger display and a more powerful chip aimed at the professional market, according to Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, Gurman suggested that Apple is working on at least two ‌iMac‌ models, likely using the "M3" series of chips. Gurman says that Apple will likely launch an updated 24-inch ‌iMac‌ featuring the...

The Apple Watch SE could gain the same chip as the flagship Apple Watch for the first time later this year, according to a recent report from Bloomberg's Mark Gurman. The first-generation ‌Apple Watch SE‌'s S5 chip. When the first-generation ‌Apple Watch SE‌ launched alongside the Apple Watch Series 6, it featured the S5 chip from the Apple Watch Series 5, while the Series 6 offered the S6...

Apple is likely to release a successor to the original HomePod next year that will feature a new display on top supporting new touch interactions, according to Mark Gurman. Writing in the latest edition of his Power On newsletter, the Bloomberg journalist says the smart speaker will have a similar size and boast comparable audio quality as the original, now discontinued HomePod, and will be ...

iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...

In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...