Mark Gurman

A future version of the Apple Store app will offer an augmented reality feature that allows customers to point their iPhone toward a product like a Mac in an Apple Store and instantly receive more information about pricing and specifications in an overlay on their screen, according to Bloomberg's Mark Gurman. In his newsletter this week, Gurman said Apple has been working on the feature...

Despite years of resistance, Apple is now working on adding touchscreens to Macs, according to a report today from Bloomberg's Mark Gurman. The report claims that a new MacBook Pro with an OLED display could be the first touchscreen Mac in 2025. Gurman said Apple engineers are "actively engaged in the project," indicating that the company is "seriously considering" producing touchscreen...

Apple is testing a new version of the Mac Pro running macOS 13.3, according to a tweet shared by Bloomberg's Mark Gurman today. Given that macOS 12.3 was released in March 2022 and macOS 11.3 was released in April 2021, it's likely that macOS 13.3 will be released in the spring as well. This timeframe could set the stage for Apple to introduce the Mac Pro at a spring event, shortly before...

Starting in 2024, Apple plans to use custom displays that it designs in-house for mobile devices like the iPhone and Apple Watch, reports Bloomberg. The shift to its own displays will allow Apple to rely less on display partners that include Samsung and LG. Apple's transition will begin with the high-end Apple Watch Ultra at the end of 2024, with the device set to adopt microLED display...

Apple plans to release a larger 15-inch MacBook Air in 2023, but a previously rumored 12-inch MacBook with Apple silicon is no longer expected to launch this year, according to the latest information shared by Bloomberg's Mark Gurman. Gurman did not share any additional details about the 15-inch MacBook Air, but display analyst Ross Young previously claimed that Apple's suppliers would begin ...

Apple plans to expand the Dynamic Island to all four iPhone 15 models launching later this year, according to Bloomberg's Mark Gurman. The hardware-dependant feature is currently limited to the iPhone 14 Pro and iPhone 14 Pro Max. In his Power On newsletter today, Gurman said the iPhone 15 series will offer the same four screen sizes as the iPhone 14 series, meaning that customers can expect ...

Apple is planning no major updates for its iPad, AirPods, Apple TV, or Apple Watch product lines for 2023, Bloomberg's Mark Gurman said today in his latest Power On newsletter. Apple is expected to announce its AR/VR headset this spring, and the imminent launch of the headset has seemingly taken the focus away from other products in Apple's portfolio. According to Gurman, no significant...

iOS 17, the next major update for the iPhone, could be a less significant update than Apple was originally hoping as the company, and its engineers, focus more heavily on the upcoming AR/VR headset. Apple has been working on its AR/VR headset and its accompanying operating system, xrOS, for several years. With the launch of the headset now expected in 2023, Apple's engineers have been...

Apple's AR/VR headset, likely to be named "Reality Pro," will be announced during an event this spring before WWDC, which is typically held in June, before the product begins shipping this fall. Concept render by Ian Zelbo based on purported leaked information In his latest Power On newsletter, Bloomberg's Mark Gurman says that Apple's current plan is to announce the headset during an event...

The upcoming high-end Apple silicon Mac Pro will feature the same design as the 2019 model, with no user-upgradeable RAM given the all-on-chip architecture of Apple silicon. In his latest Power On newsletter, Bloomberg's Mark Gurman has revealed that Apple's upcoming ‌Mac Pro‌, which is the final product to make the transition to Apple silicon, will feature the same design as the current ‌Ma...

Apple is working on multiple new external monitors, including an updated version of the high-end Pro Display XDR that launched alongside the Mac Pro in December 2019, according to the latest information shared by Bloomberg's Mark Gurman. In his newsletter today, Gurman said the new monitors will be powered by Apple silicon, just like the Studio Display has an A13 Bionic chip. He did not...

Apple plans to release new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chip options "early next year," according to Bloomberg's Mark Gurman. The laptops were originally expected to launch this year, but reportedly faced delays internally. No major changes are expected for the next 14-inch and 16-inch MacBook Pro models beyond the upgraded chip options and possibly faster...

Apple continues to test an all-new Mac Pro with an M2 Ultra chip, but the company has likely abandoned plans to release a higher-end configuration with a so-called "M2 Extreme" chip, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his newsletter today, Gurman said the Mac Pro with the M2 Ultra chip will be available...

As part of a larger story about Apple's plans to allow third-party app stores on the iPhone and iPad in EU countries, Bloomberg's Mark Gurman claimed that Apple is also considering removing its requirement for iPhone and iPad web browsers to use WebKit, the open source browser engine that powers Safari. Gurman said this potential change comes in response to the EU's Digital Markets Act. It's ...

Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...

Apple's work on the first version of its long-rumored mixed reality headset's operating system is concluding, while new hires related to the device are ramping up ahead of launch next year, according to Bloomberg's Mark Gurman. Concept render based on purported leaked information by Ian Zelbo The headset itself is rumored to run "rOS" or "realityOS," internally codenamed "Oak." Apple's work...

Apple's efforts to replace its former design chief Jony Ive have been hindered by increased turnover within the company's product design team over the past few years, according to Bloomberg's Mark Gurman. The report claims that Apple has lost the majority of senior designers who worked under Ive, with many of them jumping ship to his new design firm LoveFrom, which he started after leaving Apple...

Apple is working on an updated Siri experience that moves away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple is working on a way for ‌Siri‌ to be able to understand phrases and commands without the need to use "Hey ‌Siri‌," simply saying "‌Si...

Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an ‌iPad‌ with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly...

Apple is planning to debut several new Macs over the next several months, including new MacBook Pro, Mac mini, and Mac Pro models, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that Apple is continuing work on the first Apple silicon ‌Mac Pro‌, with the company reportedly ramping up testing of the device internally. The high-end Mac desktop is said to ...