Mark Gurman on MacRumors
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Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

iphone 20 anniversary

Apple Still Planning 'Glass-Centric' iPhone Redesign for 2027

Monday August 10, 2026 8:10 pm PDT by
Aiming to refute a report from Jefferies analyst Edison Lee earlier today that claimed Apple's all-glass iPhone planned for the device's 20th anniversary next year has been canceled, Bloomberg's Mark Gurman says that the "glass-centric" redesign remains on track for 2027. Gurman says that the 20th-anniversary iPhone will make heavy use of glass, with the front and rear wrapping around the...
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Apple Dropped Plan to Ship Leased iPhones Already Set Up for Users

Monday August 10, 2026 2:30 am PDT by
Apple considered a so-called "white-glove" element for its Apple Upgrade leasing program that would have delivered each new replacement device already loaded with the customer's data, but the idea never made it out of planning, according to Bloomberg's Mark Gurman. Apple Upgrade launched in the U.S. on July 28, replacing the iPhone Upgrade Program and iPhone Payments. The plan lets customers ...
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New MacBook Pro and Refreshed iMacs Likely Coming in October

Monday August 10, 2026 1:51 am PDT by
Apple is likely to unveil a new M6 MacBook Pro and refreshed iMacs in October, based on its typical release schedule, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman reiterated his belief that Apple is readying the launch of a refreshed base-model MacBook Pro with a 14-inch display powered by an M6 chip. The base model is expected...
Apple Watch series 2 ceramic

Ceramic Case Could Return With Apple Watch Series 12

Sunday August 9, 2026 9:21 am PDT by
Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...
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Foldable 'iPhone Ultra 3' Rumored to Feature Larger Displays

Sunday August 9, 2026 8:55 am PDT by
Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations...
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Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More

Sunday August 9, 2026 8:37 am PDT by
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that...
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Apple's Smart Glasses Could Become Its Next Health Device

Monday August 3, 2026 7:54 am PDT by
Apple wants its future glasses and headsets to double as health and fitness devices, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said the ambition traces back to Vision Pro's early development, when Apple weighed a number of ambitious health and fitness features for the headset. Among the ideas Apple explored was a Vision Pro-native take on...
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AirPods With Cameras Could Arrive Sooner Than Expected

Monday August 3, 2026 7:13 am PDT by
Apple's first camera-equipped AirPods could launch as soon as next month, according to Bloomberg's Mark Gurman. Apple has reportedly spent years working on camera-equipped AirPods under the code name "B798," as part of a broader AI wearables push that also encompasses smart glasses and a wearable AI pendant. That model had been on track for a 2026 release before slipping to 2027. In his...
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MacBook Air Experiencing 'Major' Shortage Despite $200 Price Increase

Sunday August 2, 2026 7:12 pm PDT by
Despite receiving a price increase in June, the MacBook Air is currently experiencing a "major" shortage, according to Bloomberg's Mark Gurman. "Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said. In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's...
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All-New Apple Home Hub Reportedly Launching as Soon as October

Tuesday July 28, 2026 9:31 am PDT by
Apple plans to release an all-new smart home hub at some point between October and early next year, according to Bloomberg's Mark Gurman. Apple Home Hub (Concept) Siri AI is expected to be a core feature of the hub, which is designed to be placed in rooms throughout your house, such as a kitchen, living room, or bedroom. The report said the device will be available in tabletop and...
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New Apple TV and HomePod Mini Reportedly 'Nearly Ready to Launch'

Tuesday July 28, 2026 7:14 am PDT by
New models of the Apple TV and HomePod mini are "nearly ready to launch," with Apple planning to release them "this fall," according to Bloomberg's Mark Gurman. In other words, the devices would likely launch around September or October. The report said both devices will be equipped with faster processors that support Siri AI. Earlier rumors claimed the next Apple TV would be equipped with...
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Apple Planning to Unveil Privacy-Focused Smart Glasses at WWDC 2027

Sunday July 26, 2026 9:26 am PDT by
Apple currently plans to unveil its first smart glasses at WWDC 2027 next June, and privacy will be a focus, according to Bloomberg's Mark Gurman. For the glasses, Apple is prototyping "a slew of new hardware and software-related privacy features" that are not available on current products, he said. He did not mention any specific features, but he noted that Apple's marketing will likely...
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'Apple Upgrade' Program Launching on Tuesday

Sunday July 26, 2026 8:20 am PDT by
Update — July 28: Apple Upgrade has officially launched. In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being." ...
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What to Expect From Apple Watch Series 12 and Apple Watch Ultra 4

Thursday August 6, 2026 7:22 am PDT by
Bloomberg's Mark Gurman has outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 this year. Spoiler alert: not very much. While it was rumored that Touch ID may be coming to the Apple Watch Series 12, Gurman said he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Touch ID probably counts ...
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iMac Update Expected This Year, Model With OLED Display Also in Works

Wednesday July 22, 2026 9:10 am PDT by
Apple has finished development of a new iMac that it plans to release later this year, according to a report today from Bloomberg's Mark Gurman. The updated iMac is one of 11 new Mac models that Apple plans to release over the next two years or so. The next iMac will unsurprisingly have a newer chip, but the report did not indicate if Apple plans to use the existing M5 chip or the upcoming...
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Apple Working on New MacBook Neo With Two Upgrades

Wednesday July 22, 2026 8:27 am PDT by
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. The updated MacBook Neo is one of 11 new Mac models that Apple plans to release. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested...
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Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...
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'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
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Apple Likely Left Jony Ive Out of Its OpenAI Lawsuit on Purpose

Monday July 20, 2026 7:19 am PDT by
Bloomberg's Mark Gurman says Apple's decision not to name its former design chief Jony Ive in its trade-secret lawsuit against OpenAI was likely a deliberate one, shaped in part by the company's relationship with Laurene Powell Jobs. Apple's roughly 40-page complaint refers only to unnamed "former Apple leaders" rather than calling out Ive, even though he leads design on OpenAI's hardware...
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Apple Shelved Two Mac Pro Models, Including an Intel-Based One

Monday July 20, 2026 6:30 am PDT by
Apple developed two Mac Pro models in recent years that never made it to market, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman revealed that Apple internally developed two unreleased Mac Pro projects codenamed J170 and J190 before ultimately discontinuing the machine altogether. As for new Mac Pro hardware, there were two additional models developed by...