Mark Gurman

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...

Apple's iOS 27 update will prioritize cleaning up the operating system's internals, with engineers making changes that could result in better battery life, according to Bloomberg's Mark Gurman. The effort is said to be similar to what Apple did with its Snow Leopard Mac update years ago, and will involve removing old code, rewriting existing features, and subtly upgrading apps to improve...

Apple's upcoming iPhone 18 Pro and ‌iPhone 18‌ Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the ‌iPhone 18‌ Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...

Tesla is still planning to bring Apple's CarPlay to its vehicles, but a compatibility issue between Apple Maps and Tesla's own navigation software has held things up, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Tesla found during testing that turn-by-turn directions from its maps app didn't sync up properly with Apple Maps during...

Apple has tested a range of playful color options for its upcoming low-cost MacBook, going well beyond the muted tones available on its current laptop lineup, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the colors tested so far include light yellow, light green, blue, pink, classic silver, and dark gray, although he says it's unlikely all of...

Apple's retail inventory of iPhone 16e and iPad Air models has reportedly dwindled to almost nothing as the company inches towards the release of new versions of both devices. They are expected to launch in the coming weeks. In a post on X (Twitter), Bloomberg reporter Mark Gurman said that stock of iPhone 16e models has "basically dried out," while the iPad Air is seeing shortages as well,...

New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale...

Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims. Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23....

Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports. Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌...

Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost ‌iPhone‌ will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe...

iOS 27 will no longer include a long-rumored feature known as Apple Health+ inside Apple, according to Bloomberg's Mark Gurman. Apple Health+ was supposed to be a virtual health coach that could give users AI-powered health recommendations in the Apple Health app, based on their personal health data, the report said. The feature would have provided users with detailed health reports, videos...

Apple plans to release a new version of the Studio Display "in the first half of 2026," according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter on Sunday, Gurman noted that inventory of the current Studio Display is running low on Apple's online store and at its retail stores, although this has generally been the case for a while now. Extended shipping estimates ...

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...

Apple is "exploring" the idea of a foldable iPhone with a "square, clamshell-style" design, according to Bloomberg's Mark Gurman. A so-called "iPhone Flip" — unlikely to be the real name — would compete with devices such as Samsung's Galaxy Z Flip 7 and the modern-day Motorola Razr. The clamshell iPhone would be released at some point after Apple's first foldable iPhone, which is expected ...

Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri. First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4,...

In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead. According to Gurman, Apple went with Google due at least in part to money. ...

Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...

There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines. A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely." Gurman previously said he...

Apple plans to unveil a more personalized version of Siri powered by Google Gemini next month, according to Bloomberg's Mark Gurman. "The company has been planning an announcement of the new Siri in the second half of February, when it will give demonstrations of the functionality," he wrote, in the latest edition of his weekly Power On newsletter today. Gurman does not yet know if Apple...