Mark Gurman

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now, a decade-and-a-half later, Bloomberg's Mark Gurman says the idea is back on the table. In his Power On newsletter today, Gurman briefly mentioned that Apple has been "evaluating" the "idea of making an Apple-branded TV set." He did not provide any further...

Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....

Apple's second-generation Vision Pro headset with the M5 chip could launch as late as 2026, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the second-generation Vision Pro headset will focus on internal changes such as an upgrade to the as-yet-unannounced M5 chip. This device is now reportedly in active development and Gurman...

Apple plans to release an updated Vision Pro headset with its as-yet-unannounced M5 chip in 2025, according to Apple supply chain analyst Ming-Chi Kuo. The current Vision Pro is equipped with the M2 chip, which debuted in 2022. Kuo did not say if the updated Vision Pro will have any other new features or changes compared to the current model that launched earlier this year. Meanwhile,...

Apple is aiming to release iOS 18.2 for iPhones during the first week of December, Bloomberg's Mark Gurman said today, in the latest edition of his Power On newsletter. Apple had already confirmed that the update would be released at some point in December, and now we have a slightly more specific timeframe. The software update includes additional Apple Intelligence features for iPhone 15...

Apple is "deep" into the development of an entry-level 11th-generation iPad, according to Bloomberg's Mark Gurman. The reporter now claims that the model is scheduled to be released around the same time as the new iPhone SE 4 and iPad Air in the spring. "It will have roughly the same design as the current version from 2022, while getting a speed boost," said Gurman, writing in his latest...

Apple has several new smart home products in development, and with rumors about the initial low-cost smart home control device ramping up over the past few months, Bloomberg's Mark Gurman has fleshed out a few new details in the latest edition of his Power On newsletter. MacRumors concept of an iMac G4-like HomePod/smart home device According to Gurman, the smart home device is planned to...

Just a few hours after claiming that the first Macs with M4 chips are launching "very soon," Bloomberg's Mark Gurman has followed up with a slightly more specific timeframe. In his latest social media post today, he said an "M4 Mac launch" is on Apple's schedule for next week, but he did not mention a specific day. A concept of a smaller Mac mini with front-facing USB-C ports "Busy week for...

Apple is planning to launch its first Macs with the M4 series of chips "very soon," according to Bloomberg's Mark Gurman. In a social media post today, Gurman said these Macs will include new MacBook Pro, iMac, and Mac mini models specifically. He continues to expect the next Mac mini to feature a "revamped" design, in line with his previous reporting that said the new model will be nearly...

Apple's most affordable iPad model will receive an update with Apple Intelligence capabilities in late 2025, Bloomberg reporter Mark Gurman has suggested. Writing in his latest Power On newsletter, Gurman said that the iPhone SE is expected to gain Apple Intelligence features in March 2025, with the entry-level iPad following "later in the year." Gurman went on to suggest that nearly every...

Some Apple employees believe that the company's in-house generative AI technology powering Apple Intelligence is more than two years behind industry leaders, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman's sources within Apple tell him that the company's own studies suggest its upcoming AI features lack the "wow factor" of rival technologies...

Apple is working on a more affordable version of its spatial computing headset in the form of a $2,000 "Apple Vision" device that could debut as early as next year, according to Bloomberg's Mark Gurman. The new headset would be a lower-end counterpart to the $3,500 Apple Vision Pro, which was released in February. Apple reportedly expects this more affordable model to sell at least twice as...

Apple is working on smart glasses and AirPods with built-in cameras for a potential release in 2027, according to Bloomberg's Mark Gurman. The devices are said to be part of Apple's efforts to expand its augmented reality product lineup beyond the Vision Pro headset with something that has wider appeal. The push for new AR products comes as the Vision Pro faces challenges in the market. Many ...

Apple will announce several new M4 Mac models around the end of October, with the company planning to launch at least some of them as soon as Friday, November 1, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple will launch a new M4 version of its low-end 14-inch MacBook Pro, as well as higher-end 14-inch and 16-inch MacBook Pro models...

Apple intends to launch iOS 18.1 with the first set of much-anticipated Apple Intelligence features on October 28, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman says the release date is arriving this month later than initially expected, as Apple is reportedly taking extra time to ensure a smooth rollout and prepare its AI cloud...

Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...

Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...

Apple could release an iPad-like smart home accessory based on its homeOS platform as early as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reports that the display will run Apple apps like Calendar, Notes, and Home, and will feature an interface "optimized for controlling home appliances and quickly seeing information." Apple's...

Remember the "unapologetically" plastic iPhone 5c from 2013? The next version of the lower-cost Apple Watch SE might look similar. In his Power On newsletter today, Bloomberg's Mark Gurman said a new Apple Watch SE with a plastic casing "remains in development" ahead of a potential release next year. Apple has apparently faced some "cost and quality challenges" with the shift from aluminum...

Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...