Mark Gurman

Apple's upgraded Siri AI could remain unavailable in the European Union for several months yet, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said a delay of around five months would be the "absolute best-case scenario," with European users potentially facing an even longer wait while Apple negotiates its compliance with the bloc's digital rules. Gurman...

Since becoming Apple's CEO last month, John Ternus has made product design a "major priority," according to Bloomberg's Mark Gurman. "Ternus already had some involvement with the design studio as Apple's head of hardware engineering, given the close coordination required between the two functions," he said, in his Power On newsletter today. "Since becoming CEO, however, he has immersed...

Bloomberg's Mark Gurman today said the new MacBook Pro models with OLED displays will be "significantly lighter" than the existing MacBook Pro models. "Apple has reengineered the machine's interior, miniaturizing parts and rearranging components to make the computer much easier to carry," he said, in his Power On newsletter. Currently, the MacBook Pro weighs up to 4.7 pounds, while the...

Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...

On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year. "Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as...

Bloomberg's Mark Gurman today briefly mentioned that "Apple aims to eventually update its larger HomePod," assuring that the company remains committed to the full-sized speaker, which was discontinued in 2021 and reintroduced in 2023. The report said a new HomePod mini, new Apple TV 4K, and an all-new Apple smart home hub will all be announced on Tuesday, October 13, but it sounds like a new ...

Apple is working to revamp HomeKit amid a new push into the smart home market, according to Bloomberg's Mark Gurman. In a report that detailed the impending launch of next-generation Apple TV and HomePod mini models, as well as Apple's all-new smart home hub, Gurman said that the company is developing broader smart-home ecosystem software for its devices. Apple apparently plans to expand ...

Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...

Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new ‌HomePod mini‌ and ‌Apple TV‌ are set to retain their existing designs, but tout faster chips to support Siri AI. The new ‌HomePod mini‌...

Apple recently considered laying off about 5,000 support employees, but it has put those plans on hold indefinitely, according to Bloomberg's Mark Gurman. The report said that Apple believed that AI-powered phone and web agents could take over some of the responsibilities performed by the employees who would have been let go, but Apple is no longer "currently looking to take such a step." ...

Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark Gurman. Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional ...

Apple is working on a "completely revamped" Vision Pro headset that could go in any of four directions and likely won't arrive before late 2028 or early 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple's Vision team is exploring four concepts for the device, codenamed N224, including designs that offload internal components in a similar ...

Apple could unveil its long-rumored smart home display as soon as October, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman narrows Apple's launch window after he said in August that the smart home display remained on track to arrive before the end of 2026. The device is expected to become a central interface for controlling accessories,...

Apple laid off a "handful" of Apple Fitness+ employees last week, according to Bloomberg's Mark Gurman. "This is widely seen within the Fitness+ organization as the beginning of more drastic cost-cutting measures and other major changes to the service in the months and years ahead," he...

A shorter Apple Pencil for the iPhone Duo was in development, but Apple scrapped it due to "technical problems ahead of mass production," according to Bloomberg's Mark Gurman. Instead, Apple said the iPhone Duo will gain support for the existing USB-C version of the Apple Pencil later this...

The rumor that never ends: Bloomberg's Mark Gurman today reiterated that new Apple TV and HomePod mini models with Siri AI support remain on track to launch this year. Other new products he expects this year: an all-new Apple home hub, an updated entry-level 14-inch MacBook Pro with an M6 chip, an iMac with an M6 chip, and an iPad mini with an OLED display. Apple often announces new products...

Apple's rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays are currently being tested with macOS 27.1, which is scheduled for release in late October, according to the latest word from Bloomberg's Mark Gurman. While he previously said these high-end MacBook Pro models would be released in either late 2026 or early 2027, Gurman's latest report today has the...

Apple is working on a sweeping retail overhaul that would bring back dedicated Genius Bars to its stores, carve out new spaces for order pickup and Today at Apple classes, and do away with oversized video walls, according to Bloomberg's Mark Gurman. In this week's "Power On" newsletter, Gurman said that Apple intends to speed up store renovations over the coming years. Apple plans to rework...

Apple will prioritize adding Face ID and a telephoto lens to future iPhone Duo models, argues Bloomberg's Mark Gurman. The device debuted with Touch ID and dual rear cameras, likely owing to physical constraints. In his latest Power On newsletter, Gurman says his guess is that Apple will use a combination of component miniaturization and advances in AI to eventually fit them into the iPhone...

Bloomberg's Mark Gurman has suggested Apple will release an "iPhone Duo Max" in the coming years, highlighting why Apple chose the "Duo" moniker over other names. In the months leading up to Apple's iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the "iPhone Ultra," possibly having been influenced by media coverage of the device and...