Mark Gurman

Apple is likely to take a multi-pronged approach to manage the impact of impending tariffs on its products, according to Bloomberg's Mark Gurman. The company faces looming challenges, as new tariffs will affect not just China-based production but also the very countries Apple has diversified into. The upcoming tariffs range from 20% to 46% across Apple's global manufacturing hubs. India,...

Apple's rumored new smart home hub command center that was expected this year could be delayed, pushing its release all the way to 2026, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman revealed that Apple is "considering a delay until 2026" for the new smart home device. The main reason for the potential postponement is reportedly tied to "major engineering...

Apple is preparing a "major shake-up" for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. iPhone X released in 2017 for 10th anniversary Writing in his latest Power On newsletter, Gurman says that Apple plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass. Could this mean Apple plans to realize former...

Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...

Apple's attempts to develop a non-invasive glucose monitoring feature for Apple Watch remains "many years away" from debuting, despite over 15 years of work to make the capability a reality in a consumer device, according to Bloomberg's Mark Gurman. The idea of a non-invasive glucose monitor originated in Apple's Steve Jobs era, with the aim to include an Apple Watch sensor that can inform...

Bloomberg's Mark Gurman today shared some details about future devices. In his Power On newsletter, Gurman said that Apple is already in the early stages of developing iPad Pro models with an M6 chip and an Apple-designed 5G modem, an entry-level iPad 12 with a newer chip, and MacBook Air models with an M5 chip. Apple is currently aiming to release the iPad Pro models with its own 5G...

Apple plans to introduce a revamped Health app on the iPhone as early as iOS 19.4 next year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple plans to offer a new AI-powered health coaching feature that offers personalized health recommendations. The information provided by the coaching feature would be accompanied by videos from health experts...

Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...

Apple is creating a new global head of stores role amid a series of changes to its leadership structure, Bloomberg's Mark Gurman reports. The company is promoting Vanessa Trigub to a new role as "vice president of stores and retail operations." Previously, she handled retail operations and managed locations in the Americas West region. Going forward, she will supervise the heads of retail...

Bloomberg's Mark Gurman today shared bad news for fans of the iPhone mini. In a live-streamed Q&A session today, Gurman said that Apple currently has no plans to reintroduce a smaller iPhone model. Apple discontinued the iPhone 13 mini in September 2023, and it has not offered a mini model since then. Apple is not expected to release an iPhone 17 mini this year, and Gurman's revelation...

The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...

This year's upcoming Apple Watch Ultra 3 will feature satellite connectivity and a new 5G cellular modem, according to Bloomberg's Mark Gurman. Apple first introduced satellite connectivity for off-grid texting with the iPhone 14, and the feature has been included in the iPhone 15 and iPhone 16, but no Apple Watch models so far. Support for satellite messaging on the Apple Watch Ultra...

Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...

Apple's plan to bring blood-pressure tracking to the Apple Watch is still hitting snags, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that the company "continues to run into problems" while testing the feature. No other information was provided on the issues Apple is having. Gurman has been reporting on Apple's plan to bring blood pressure...

Apple is working on multiple new Apple Watch models with built-in cameras for release by 2027, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple plans to add a camera in the screen area on a future Apple Watch Series model. On a future Apple Watch Ultra, he expects the camera to be on the right side of the watch, near the Digital Crown. Gurman does...

There might not be a plastic Apple Watch SE this year after all, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the plastic Apple Watch SE is now in "jeopardy" for two reasons: design and cost issues. "The design team doesn't like the look, and the operations team is finding it difficult to make the casing materially cheaper than...

Bloomberg's Mark Gurman joins us on this week's episode of The MacRumors Show to discuss the controversy surrounding Apple Intelligence, what to expect from iOS 19, and more. Subscribe to The MacRumors Show YouTube channel for more videos With the context of his insider knowledge, Mark gives us his thoughts on Apple's recent announcement that it is further delaying the major Siri ‌Apple...

Apple is reportedly shaking up its executive ranks, shortly after it delayed the personalized Siri features that it previewed at WWDC last year. Bloomberg's Mark Gurman today said that Vision Pro chief Mike Rockwell will be taking over the Siri team at Apple, which until now was led by Apple's artificial intelligence chief John Giannandrea. Apple CEO Tim Cook has apparently "lost confidence" ...

Apple executives are confident that users will embrace what's being described as "one of the most dramatic overhauls to the company's operating systems in its history," according to a report from Bloomberg's Mark Gurman. The upcoming redesign spans iOS 19, iPadOS 19, and macOS 16, and will go far beyond superficial changes, fundamentally altering how people interact with their Apple devices, ...