Mark Gurman

Apple could unveil its long-rumored smart home display as soon as October, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman narrows Apple's launch window after he said in August that the smart home display remained on track to arrive before the end of 2026. The device is expected to become a central interface for controlling accessories,...

Apple laid off a "handful" of Apple Fitness+ employees last week, according to Bloomberg's Mark Gurman. "This is widely seen within the Fitness+ organization as the beginning of more drastic cost-cutting measures and other major changes to the service in the months and years ahead," he...

A shorter Apple Pencil for the iPhone Duo was in development, but Apple scrapped it due to "technical problems ahead of mass production," according to Bloomberg's Mark Gurman. Instead, Apple said the iPhone Duo will gain support for the existing USB-C version of the Apple Pencil later this...

The rumor that never ends: Bloomberg's Mark Gurman today reiterated that new Apple TV and HomePod mini models with Siri AI support remain on track to launch this year. Other new products he expects this year: an all-new Apple home hub, an updated entry-level 14-inch MacBook Pro with an M6 chip, an iMac with an M6 chip, and an iPad mini with an OLED display. Apple often announces new products...

Apple's rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays are currently being tested with macOS 27.1, which is scheduled for release in late October, according to the latest word from Bloomberg's Mark Gurman. While he previously said these high-end MacBook Pro models would be released in either late 2026 or early 2027, Gurman's latest report today has the...

Apple is working on a sweeping retail overhaul that would bring back dedicated Genius Bars to its stores, carve out new spaces for order pickup and Today at Apple classes, and do away with oversized video walls, according to Bloomberg's Mark Gurman. In this week's "Power On" newsletter, Gurman said that Apple intends to speed up store renovations over the coming years. Apple plans to rework...

Apple will prioritize adding Face ID and a telephoto lens to future iPhone Duo models, argues Bloomberg's Mark Gurman. The device debuted with Touch ID and dual rear cameras, likely owing to physical constraints. In his latest Power On newsletter, Gurman says his guess is that Apple will use a combination of component miniaturization and advances in AI to eventually fit them into the iPhone...

Bloomberg's Mark Gurman has suggested Apple will release an "iPhone Duo Max" in the coming years, highlighting why Apple chose the "Duo" moniker over other names. In the months leading up to Apple's iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the "iPhone Ultra," possibly having been influenced by media coverage of the device and...

Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...

Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry. iPhone Duo...

Apple planned to introduce high-end in-ear AirPods with built-in cameras for analyzing the surrounding environment at today's event, but the launch has been pushed to next year, Bloomberg's Mark Gurman reports. In early August, Gurman said the earbuds were progressing well enough to potentially ship before the end of the year. By mid-August, though, he reported that Apple had pulled the model...

Apple's foldable iPhone Duo will come with Apple Pencil support, reports Bloomberg's Mark Gurman. Gurman previously claimed that Apple had prototyped a dedicated Apple Pencil for its foldable iPhone that was "stubbier than the versions for iPads" and "designed to magnetically attach and charge on the side of the device," but he said it was unlikely that the accessory would be released....

Apple will increase the price of its high-end iPhones by just $100 per model upon the announcement of the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, Bloomberg's Mark Gurman reports, which is a smaller bump than many had been bracing for ahead of today's event. In June, Apple hiked the cost of all of its Macs, iPads, and home products in response to the global memory shortage, but chose to keep...

The Apple Watch Ultra 4 will feature improved battery life over the Ultra 3, according to Bloomberg's Mark Gurman. Apple has highlighted a battery boost with each new Ultra model. Last year, the Ultra 3 was rated for up to 42 hours of normal use, up from 36 hours on the Ultra...

The Apple Watch Series 12 and Ultra 4 models set to be unveiled today include a new privacy-focused feature that can analyze your day and provide a summary of what took place, including conversations you've had, according to Bloomberg's Mark Gurman. Gurman says the feature is designed to compete with the wave of recent AI wearables that promise to log and recall a user's day. Unlike some of...

Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...

Apple plans to announce an all-new "Readiness" app during its "Surprise and Shine" event this Wednesday, according to Bloomberg's Mark Gurman. In a social media post today, Gurman said the "Readiness" app will be a "variant" of the existing Vitals app on the Apple Watch. "The idea is to better compete with software from Whoop and Oura," he said. For example, Oura's smart rings offer a daily...

Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...

Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...

Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...