Mark Gurman

Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...

Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...

Apple has been testing a new full-sized HomePod with Siri AI support, according to Bloomberg's Mark Gurman. Unfortunately, in his report outlining upcoming Apple products today, Gurman said the new full-sized HomePod "doesn't appear to be imminent," so do not expect the speaker to be updated soon. The current HomePod was unveiled in January 2023....

Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X, according to Bloomberg's Mark Gurman. Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen. ...

Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in 2027 with three updates: an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the laptop initially started at $599, but Apple raised the...

Apple will be holding its next event on Wednesday, September 9 to unveil its latest iPhones and Apple Watches, but that is not all, according to a new report. Bloomberg's Mark Gurman today shared a long list of products that he expects Apple to unveil between next week and early 2027. Our list below summarizes Gurman's reporting and mixes in some other rumors. iPhones iPhone 18 Pro: A2...

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...

Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...

Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the...

In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...

Bloomberg's Mark Gurman has disputed the authenticity of iPhone Ultra renders shared by the typically-reliable leaker Evan Blass on X (Twitter). The images show the unreleased foldable iPhone in not just the rumored space gray and white colors, but also in a striking red. "Hearing these renders came from Xiaomi," wrote Gurman, commenting on Blass's post. "This isn't a legitimate look at the...

Apple remains on track to launch its first smart home device with a screen before the end of the year, according to Bloomberg's Mark Gurman. Gurman reiterated that the device will use facial recognition to determine who is standing in front of it and serve up personalized content for that individual user. The description lines up with code found in macOS Tahoe 26.7 earlier this week, which...

Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor." Gurman said much the same in July, pointing to faster performance and better health and fitness tracking in the absence of any design...

Apple is planning to release a new iPad mini model with an OLED display "by the end of October" this year, according to Bloomberg's Mark Gurman. Apple already updated the iPad Pro with an OLED display in May 2024, but the iPad mini, iPad Air, and entry-level iPad are all still equipped with LCD screens. The move to OLED technology would result in the next iPad mini offering improved image...

Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said. AirPods 5 references were already discovered in macOS 26.7 Release Candidate code last week, and the report said they could be unveiled at this year's iPhone...

Apple plans to unveil a new Mac mini in the "coming days," according to the latest word from Bloomberg's Mark Gurman. The new Mac mini will potentially be unveiled before the iPhone 18 Pro event, which is likely to take place on Wednesday, September 9, the report said. Gurman said the new Mac mini will likely be Apple's final new product unveiled before Tim Cook steps down as CEO on...

Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. Other new products rumored include an Apple Watch Series...

Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues...

When Apple pushed out the release candidate for macOS Tahoe 26.7 last week, it contained references to a raft of unannounced products, from home devices to iPhones, iPads, AirPods, and Macs. It's not the first time we've seen this kind of thing, but the sheer amount of references – including a video showing off AirPods with cameras – is a bit unusual. Code references to unreleased...

Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024. New colors are also said to be on the menu, though Gurman does not say what they...