Ive has been a part of Apple's design team since 1996 and is largely known as the main designer behind Apple's iconic products, from the iPhone and the iPad to the MacBook and the Apple Watch. As of 2012, he has also been responsible for Apple's human interface team, leading the development of new software. Until 2015 when he was promoted to Chief Design Officer, he served as Apple's Senior Vice President of Design.
In June 2019, Apple announced that Ive would be leaving the company to start his own design firm, with Apple as a "primary client."