Jean-Claude Biver
By MacRumors Staff
Jean-Claude Biver Articles
TAG Heuer to Combine Swiss Watch Expertise With Technology in 'Different Craftsmanship'
LVMH luxury watch chief and TAG Heuer interim head Jean-Claude Biver spoke recently with Bloomberg, revealing some early details about the company's upcoming smartwatch product. Biver was a notable early critic of the Apple Watch, saying Apple's wearable effort looked like it was designed by "a student in their first trimester," although he appears to have shifted his perspective more recently.
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