Intel

Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration. The video starts out by saying that many Apple fans only care about Apple...

An Intel executive appears to have unintentionally leaked details of Thunderbolt 5, the next-generation hardware interface protocol that is yet to have been officially announced by Intel. Image credit: AnandTech The details appeared Sunday in a tweeted photo, since deleted, by EVP and GM of Intel's Client Computing Group, Gregory Bryant, who was documenting his visit to Intel's R&D labs in...

Intel today announced that it is teaming up with Qualcomm to manufacture some of Qualcomm's future chips. The chips will be manufactured using Intel's 20A process, which is expected to ramp in 2024. There is no word on which chips Intel will make for Qualcomm, but Qualcomm's Snapdragon chips are used in most Android smartphones. Though the 20A design is expected to be available starting in...

Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...

While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer). Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...

Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...

In an interview with Yahoo Finance today, Intel's newly appointed CEO Pat Gelsinger said that the ongoing competition between his company and Apple is "fun," while also saying he hopes to make amends with the Cupertino tech giant. Over the next two years, Apple will transition its Mac lineup away from Intel processors to its own Apple silicon chips. Apple is already well underway on the...

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years. Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on...

As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's ‌M1‌ Mac lineup. Intel's website says that Apple's ‌M1‌ Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel ...

Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles. Anyone know who these belong to? #GoPC pic.twitter.com/W6wCfMSEb8— Intel (@intel) March 18, 2021 Apple's Macs have long been derided for their lack of ports and the need to...

Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors. Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning...

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision. In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's ‌M1‌ Mac lineup. An ad this week, for example, points out the gaming capabilities of...

A group of U.S. chip companies, including Intel, Qualcomm, Micron, and AMD, have today sent a letter to President Joe Biden to request "funding for incentives," while Apple supplier TSMC is undertaking a considerable expansion as chip demand outstrips supply (via Reuters). The letter to the President asked for "substantial funding for incentives for semiconductor manufacturing" to be...

Nearly three months after the launch of Apple's rave-reviewed M1 Macs, Intel has fired back, but there are some asterisks involved. In a slideshow shared by PCWorld this week, Intel highlighted what PCWorld described as "carefully crafted" benchmarks in an attempt to prove that laptops with the latest 11th Generation Core processors are superior to those with Apple's custom-designed M1 chip. ...

Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...

Intel CEO Bob Swan is to step down as of February 15, according to CNBC. CEO of VMWare, Pat Gelsinger, is expected to take over the position. During Swan's tenure, Intel has faced a range of considerable setbacks. In the summer of 2020, Apple announced that it was severing its partnership with Intel to favor its own custom silicon instead. Microsoft, another major Intel client, is...

Intel today showed off its next-generation Alder Lake chips designed for desktop and mobile processing (via The Verge). Intel says that the Alder Lake chips represent a "significant breakthrough" in x86 architecture, and are the most power-scalable system-on-chip from Intel to date. Coming in the second half of 2021, Alder Lake chips will be built on Intel's new 10nm SuperFin process, and...

Intel today introduced RealSense ID, a purpose-built hardware module that will bring Face ID-like facial authentication to the point-of-sale, smart door locks, access control points like gates, ATMs, airport kiosks, and more. According to Intel, RealSense ID combines a depth sensor with a specialized neural network designed to deliver secure, accurate, and user-aware facial authentication,...

Activist hedge fund Third Point LLC is pushing for a major shakeup at Intel in response to threats from Apple, Microsoft, Amazon, AMD, TSMC, and Samsung (via Reuters). Intel's in-house manufacturing capabilities have struggled to provide the chips its clients want in recent years, with many of its offerings lagging behind its rivals in terms of speed and power consumption. While 2020 has...

Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with ‌Apple...