Earth Day

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends. The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by...

Apple kicked off its Earth Day celebrations last Thursday, outfitting retail employees with green shirts, decorating Apple Store logos with green leaves, and launching an "Apps for Earth" promotion that will see in-app purchases from partner apps donated to the World Wildlife Fund. Apple is also celebrating Earth Day, which takes place on Friday, April 22, with a selection of Earth-inspired...

In honor of Earth Day next Friday, April 22, Apple has updated the logos of over one hundred of its retail stores with green leaf accents in countries around the world, and provided retail employees with matching green t-shirts to wear. Apple is also promoting stores that run on 100% renewable energy with new signage. Apple Store photos shared by Instagram users Pierre Atruz and Ethan Masselli ...