CIRP

iPhone users are upgrading their devices at a slightly faster rate, reversing a long-term trend of increasingly long upgrade cycles, Consumer Intelligence Research Partners (CIRP) reports. According to data from the quarter ending in December 2024, more ‌iPhone‌ buyers retired their devices at an earlier point compared to previous years. Specifically, 36% of those who purchased a new ‌iPhone‌...

With such a wide array of products now available, Apple devices will be under the Christmas trees of many families this season. However, there are three that are most likely to be there. According to Piper Jaffray surveys, Apple is constantly among the most desired brands among teens, appearing in 10% of all holiday wish lists, far ahead of competitors like Nike and Louis Vuitton. AirPods ...

Apple's base model iPhones have collectively accounted for 42% of its smartphone sales this year, but iPhone Pro Max devices stand as the best-selling individual model, according to new data from Consumer Intelligence Research Partners (CIRP). The report reveals an interesting sales distribution across Apple's iPhone lineup, but the data needs to be interpreted carefully owing to Apple's...

Paid iCloud storage overwhelmingly remains the most popular Apple service in the United States, according to a new report from Consumer Intelligence Research Partners (CIRP). Nearly two-thirds of Apple customers in the United States opt for paid ‌iCloud‌ storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption. In comparison, ‌Apple Music‌ and ‌A...

The Apple Watch Ultra is considerably more popular than the entry-level Apple Watch SE despite its high price point, according to a new report from Consumer Intelligence Research Partners (CIRP). The report provides a detailed look at how the various Apple Watch models are performing in the market. Apple Watch Series 9, introduced in September 2023 alongside the iPhone 15 lineup, is the most ...

iPad Pro models accounted for the majority of Apple's iPad sales in the June quarter, up from the same quarter a year ago, based on the latest report from Consumer Intelligence Research Partners (CIRP). Apple updated the 11-inch and 13-inch iPad Pro models in May 2024 with the M4 chip, OLED display technology, and a thinner, lighter design. Pricing on the 11-inch OLED iPad Pro starts at...

Apple users are holding onto their devices for increasingly long periods of time as upgrade cycles slow, data from Consumer Intelligence Research Partners (CIRP) suggests. In recent years, a shift has occurred in the behavior of Apple customers, who are increasingly opting to retain their iPhones, iPads, and Macs for extended periods before upgrading. In the most recent 12-month period, 71%...

iPad owners are more likely to keep or repurpose their old devices compared to iPhones, according to data from Consumer Intelligence Research Partners (CIRP). The data, covering the twelve months ending in March 2024, shows that 67 percent of repeat ‌iPad‌ buyers keep their old iPads or pass them on to family and friends. This is a notable contrast to iPhone users, where only 41 percent keep ...

Apple's iPhone 15 Pro models were its most purchased smartphones in the U.S. in the first quarter of this year, according to the latest Consumer Intelligence Research Partners (CIRP) report. The ‌iPhone 15‌ Pro and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The ‌iPhone 15‌ Plus took a 9% share of all iPhones sold, while the ‌iPhone 15‌ and iPho...

New iPhone activations are down to a low not seen in the U.S. smartphone market for the last six years, according to a new Consumer Intelligence Research Partners (CIRP) report. While CIRP notes that Apple's installed smartphone base is higher than recorded activations, the figures show its share of new iPhone activations fell from 40% to 33% over the past year, suggesting a shift away from...

The 5.4-inch iPhone 13 mini continues to be unpopular with customers, according to U.S. ‌iPhone‌ sales data for the March quarter that was shared by Consumer Research Intelligence Partners (CIRP). The ‌iPhone‌ 13 mini had the smallest share of sales of all the ‌iPhone‌ 13 models, and it made up just three percent of total ‌iPhone‌ sales during the quarter. Comparatively, the other ‌iPhone‌...

Very few iPhone users will repair their own ‌iPhone‌ to postpone their next smartphone purchase, despite the Self Service Repair program, according to research by Consumer Intelligence Research Partners (CIRP). Earlier this week, Apple announced the Self Service Repair program, giving customers who are comfortable with the idea of completing their own repairs access to Apple genuine parts,...

The iPhone has failed to serve as a gateway product to the Mac, Apple TV, and HomePod for over 50 percent of ‌iPhone‌ users, while the iPad, Apple Watch, and AirPods have seen considerably better popularity among ‌iPhone‌ owners, according to data gathered by Consumer Intelligence Research Partners (CIRP). The device ownership of ‌iPhone‌ buyers (twelve months ending June 2021). The CIRP...

Apple remains "largely absent" in the U.S. smart speaker market while Amazon and Google continue to dominate, according to data gathered by Consumer Research Intelligence Partners (CIRP). Since 2017, Amazon has been the dominant company in the smart speaker market, with over two-thirds of smart speakers in U.S. homes being Amazon devices. Google holds about a one-quarter share of smart...

Activations of iOS and Android devices are now evenly split in the United States, with little sign of movement toward either platform dominating over the past two years, according to data sourced by Consumer Research Intelligence Partners (CIRP). CIRP estimates that iOS and Android each had 50 percent of new smartphone activations in the year ending this quarter. iOS's share of new...

The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021. The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, ...

Apple's 5.4-inch iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, may not be selling as well as Apple hoped. According to new sales numbers from Consumer Intelligence Research Partners, the ‌iPhone 12 mini‌ accounted for a lower number of sales than other ‌iPhone‌ 12 models that Apple offers. Combined, all new ‌iPhone‌ 12 models accounted for 76...

iOS devices accounted for 44 percent of all U.S. smartphone activations during the first calendar quarter of 2020, the highest number of activations Apple has seen in a single quarter since 2016. According to the data sourced from Consumer Research Intelligence Partners, Google's Android operating system was responsible for 56 percent of all activations due to the higher number of Android...

New data from Consumer Intelligence Research Partners indicates that 35 percent of iPhone buyers in the United States have a smartwatch, compared to just 16 percent of Android buyers. This suggests that ‌iPhone‌ users are more than twice as likely as Android users to purchase a smartwatch. Within this percentage of ‌iPhone‌ owners in the U.S., 19 percent own the Apple Watch and 10 percent...

Apple's HomePod accounted for just 5 percent of the estimated 76 million smart speaker installed base in the United States in the second quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP). Amazon continues to be the number one smart speaker vendor in the U.S., followed by Google. Amazon Echo devices accounted for 70 percent of smart speakers...