Bloomberg

By MacRumors Staff

Bloomberg Articles

apple ar headset concept 1

Apple's Work on realityOS 'Wrapping Up' as Focus Turns to Suite of AR/VR Apps Ahead of Headset Launch

Monday November 14, 2022 6:19 am PST by
Apple's work on the first version of its long-rumored mixed reality headset's operating system is concluding, while new hires related to the device are ramping up ahead of launch next year, according to Bloomberg's Mark Gurman. Concept render based on purported leaked information by Ian Zelbo The headset itself is rumored to run "rOS" or "realityOS," internally codenamed "Oak." Apple's work...
10th Gen iPad Feature Fanned Pink

Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard

Monday October 24, 2022 2:11 am PDT by
Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an ‌iPad‌ with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly...
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Gurman: Apple Silicon Mac Pro Testing Ramping Up, New MacBook Pro and Mac Mini to Launch Within Months

Sunday October 23, 2022 6:57 am PDT by
Apple is planning to debut several new Macs over the next several months, including new MacBook Pro, Mac mini, and Mac Pro models, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that Apple is continuing work on the first Apple silicon ‌Mac Pro‌, with the company reportedly ramping up testing of the device internally. The high-end Mac desktop is said to ...
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Intel Reportedly Plans Thousands of Layoffs Amid PC Market Slowdown

Wednesday October 12, 2022 4:20 am PDT by
Intel plans to slash its employee numbers by the thousands in a bid to cut costs in the face of the slowing global PC market, a new Bloomberg report has claimed. The company's sales and marketing teams could see cuts affecting around 20% of staff, said the report, citing people with knowledge of the matter who wished to remain anonymous. The "major reduction in headcount" hasn't...
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Gurman: AirPods and Mac Accessories Likely to Switch to USB-C by 2024

Sunday October 9, 2022 7:11 am PDT by
All three AirPods models and Mac accessories like the Magic Keyboard and Magic Trackpad are likely to transition to USB-C by 2024, according to Bloomberg's Mark Gurman. AirPods Charging Case with USB-C port by Ken Pillonel. Earlier this week, the European Parliament approved a new directive to force manufacturers to offer USB-C as a common charging port across a wide range of devices in...
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Apple Nixes Plan to Boost iPhone 14 Series Production Due to Lower Demand

Wednesday September 28, 2022 12:56 am PDT by
Apple is calling off plans to increase production of its latest iPhone 14 series after an anticipated surge in demand failed to materialize, Bloomberg reports, citing sources familiar with the matter. Apple has reportedly told suppliers to rein in efforts to increase ‌iPhone 14‌ assembly by as much as 6 million units in the second half of the year. Apple had upgraded sales projections in the ...
apple ar headset concept 2

Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices

Sunday September 4, 2022 6:57 am PDT by
Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman. Concept render based on purported leaked information by Ian Zelbo In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively...
iPhone 14 Mock pill and hole thumb

Apple's Secrecy Standards Complicate iPhone 14 Production in India

Tuesday August 23, 2022 3:14 am PDT by
Apple will begin iPhone 14 production in India about two months after the first wave of devices are released out of China as manufacturing partners try to replicate the complex iPhone supply chain operation in another country for the first time. Bloomberg reports that Apple has been working with suppliers to ramp up manufacturing in India and "shorten the lag in production of the new ‌iPhone‌...
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Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 10:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard ‌iPhone 14‌ models are expected to get few changes, but the ‌iPhone 14‌ Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an...
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Apple Has Dramatically Slowed Its Pace of Corporate Acquisitions

Monday August 8, 2022 6:17 am PDT by
The pace of Apple's acquisitions has "dramatically" slowed over the past two years, Bloomberg's Mark Gurman reports. Regulatory filings show that Apple spent $33 million on payments related to acquisitions during the last fiscal year and $169 million in the first nine months of the current fiscal year. This is down from $1.5 billion in the fiscal year of 2020. Apple previously acquired a...
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Gurman: M1 Pro Mac Mini 'Now Off the Table' as Apple's Focus Turns to M2 and M2 Pro Options

Monday August 8, 2022 5:50 am PDT by
Apple abandoned its plans to release a new Mac mini model with the M1 Pro chip, according to Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, Gurman said that Apple had been working on an ‌M1 Pro‌ version of the ‌Mac mini‌ and intended to launch the device at the end of 2021 or at the start of 2022. He previously said that the company is now focusing on new ‌Mac mini‌...
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Gurman: Apple Watch 'Pro' to Offer First True Redesign Since Series 4, but No Flat Sides

Sunday July 24, 2022 7:13 am PDT by
The upcoming high-end variant of the Apple Watch Series 8 will feature the device's first redesign in years and a new titanium casing, but will not feature the long-rumored squared-off look, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that this year's high-end Apple Watch model will be "a good bit bigger" than the current Apple Watch...
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Peloton Turning to Apple Suppliers After Failing to Find a Buyer

Tuesday July 12, 2022 5:09 am PDT by
Peloton is switching to Apple suppliers like Quanta and Pegatron as it attempts to turn its business around, Bloomberg's Mark Gurman reports. Peloton will no longer produce its bikes and treadmills at its own factories and rely solely on manufacturing partners in a desperate attempt to simplify its operations and reduce costs, according to the report. Apple supplier Quanta already provided...
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No M2 iMac on the Horizon for 2022 as Apple Waits for M3 Chips

Wednesday July 6, 2022 3:31 am PDT by
The iMac could miss out on the M2 chip and wait for a bigger performance leap with the M3, a recent report from Bloomberg's Mark Gurman suggests. Apple introduced the 24-inch ‌iMac‌ in April last year, featuring the M1 chip and a striking new design with a range of color options. Amid the launch of the first Macs with the M2 chip, the 13-inch MacBook Pro and the redesigned MacBook Air,...
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Gurman: Apple Still Working on 'Pro' iMac With Larger Screen

Monday July 4, 2022 4:26 am PDT by
Apple is still working on an iMac with a larger display and a more powerful chip aimed at the professional market, according to Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, Gurman suggested that Apple is working on at least two ‌iMac‌ models, likely using the "M3" series of chips. Gurman says that Apple will likely launch an updated 24-inch ‌iMac‌ featuring the...
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Apple Watch SE 2 to Bring Top-Tier Chip to Budget Model for First Time

Wednesday June 29, 2022 3:18 am PDT by
The Apple Watch SE could gain the same chip as the flagship Apple Watch for the first time later this year, according to a recent report from Bloomberg's Mark Gurman. The first-generation ‌Apple Watch SE‌'s S5 chip. When the first-generation ‌Apple Watch SE‌ launched alongside the Apple Watch Series 6, it featured the S5 chip from the Apple Watch Series 5, while the Series 6 offered the S6...
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Apple Aiming to Make iPad More Mac-Like With iPadOS 16 Multitasking Changes

Thursday June 2, 2022 10:33 am PDT by
Apple wants to make the iPad behave more like a laptop than a smartphone and plans to implement changes in iPadOS 16 to further that goal, reports Bloomberg's Mark Gurman. iPadOS 16 will feature a redesigned multitasking interface that makes it easier to swap between tasks and see which apps are open, plus it will allow users to resize windows. Apple plans to implement new ways for users to...
iOS 14 Always on Display Feature

iPhone 14 Pro Rumored to Feature Always-On Display Mode

Sunday May 29, 2022 9:04 am PDT by
The iPhone 14 Pro and ‌iPhone 14‌ Pro Max may feature an always-on display mode for the Lock Screen, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman outlined some of the changes set to come to iOS 16, iPadOS 16, watchOS 9, tvOS 16, and macOS 13 at Apple's Worldwide Developers Conference (WWDC) this year. Among the new capabilities rumored for iOS 16 is an...
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Gurman: Apple Preparing to Debut Enhanced Lock Screen, Windowing in iPadOS, Redesigned Mac Apps, and More at WWDC

Sunday May 29, 2022 8:35 am PDT by
Apple is planning to debut an enhanced Lock Screen with iOS 16, improved multitasking in iPadOS 16, refined navigation in watchOS 9, additional smart home features in tvOS 16, redesigned apps in macOS 13, and more, according Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman outlined his expectations for all of Apple's upcoming operating systems, including...
Apple iPhone 13 Pro color lineup 2022

Apple Keeping iPhone Production Target Unchanged at 220 Million Units for 2022

Thursday May 26, 2022 1:31 am PDT by
Apple plans to produce roughly 220 million iPhone units in 2022, a production target that is mostly unchanged from the previous year despite supply chain constraints and expected high demand for new iPhones this fall, Bloomberg reports. Apple has reportedly told its suppliers that it still wants to make up to 220 million ‌iPhone‌ units this year, a target that is less than what market...