Bloomberg

Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...

Apple plans to increase its spend on movies for Apple TV+ to $1 billion annually, as well as release them in theaters globally, Bloomberg reports. The ‌Apple TV+‌ movies "CODA" and "Cherry" debuted in select theaters for a few weeks in 2021, but Apple apparently plans to instigate broader, more conventional theatrical releases in the future, facilitated by bigger movie budgets. The move is...

Apple is considering a bid for the rights to stream the English Premier League in the United Kingdom, among other lower league matches run by the English Football League, according to a Bloomberg report citing "people familiar with the situation." From the report: The rights under consideration would allow Apple to show Premier League games in the UK, as well as lower league matches run by...

Apple's AirPods could gain more prominent hearing health features in the next year or two, according to Bloomberg's Mark Gurman. Apple's Conversation Boost feature on the AirPods Pro. In the latest edition of his "Power On" newsletter, Gurman said that he believes Apple will "upgrade the AirPods to become a health tool in the next year or two," adding "the ability to get hearing data of some...

Apple will likely launch both an updated 13-inch MacBook Air and a larger 15-inch MacBook Air "between late spring and summer," according to Bloomberg's Mark Gurman. However, he said the chips these models will use is a "big remaining question." Gurman said it is "plausible" that at least the next 13-inch MacBook Air will be equipped with the as-yet-unannounced M3 chip, which will reportedly ...

Apple's next iMac has reached an "advanced stage of development," according to Bloomberg's Mark Gurman. In his newsletter today, Gurman said the new iMac will have the same 24-inch display size and color options as the current model. The new iMac will likely include Apple's upcoming M3 chip, internal design changes, and a new manufacturing process for the stand, according to Gurman. The M3...

Apple's vice president of cloud engineering Michael Abbott plans to leave the company in April, according to Bloomberg's Mark Gurman. The report notes that Abbott oversees Apple's cloud infrastructure for services like iCloud, iMessage, FaceTime, and others. Abbott joined Apple in 2018 and was previously an executive at tech companies such as Twitter, Microsoft, and Palm. The report claims...

Apple is now planning to introduce its AR/VR headset in June instead of April, according to Bloomberg's Mark Gurman, with the debut of the device pushed back two months. It is expected to see an unveiling at the Worldwide Developers Conference. Concept render by Ian Zelbo Apple initially planned to reveal the AR/VR headset at an April event, but it is no longer going to be able to make that...

Apple this week made a beta version of its upcoming "Apple Pay Later" feature available to the company's more than 80,000 retail employees in the U.S. for testing, according to a report today from Bloomberg's Mark Gurman. Announced at WWDC 2022 last June, Apple Pay Later is a "buy now, pay later" financing option that will let qualifying customers in the U.S. split a purchase made with Apple ...

Apple has cut the price of its latest high-end iPhones in China in an apparent attempt to offset dwindling demand in the country (via Bloomberg). Apple merchant JD.com, China's second-largest e-commerce platform, is among the retailers that have taken 800 yuan ($118) off iPhone 14 Pro and Pro Max models in the last few days. State carrier China Mobile has also slashed its prices for the...

Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...

A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...

Apple does not plan to name a replacement for vice president of industrial design Evans Hankey when she departs the company in the coming months, according to Bloomberg's Mark Gurman. Instead, the report claims that Apple's product design team will report directly to the company's operations chief Jeff Williams, in what is a major internal shift. Apple plans to give key product designers...

Apple could be planning to refresh the AirPods Max with new color options, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman discussed the future of Apple's ‌AirPods Max‌ over-ear headphones. "While it seems unlikely that a major upgrade is coming soon," Gurman said, "the company may eventually refresh the existing hardware with some new...

A U.S.-based Apple supplier has begun making components for AirPods in India, marking a significant step in the tech giant's push to expand production in the country, reports Bloomberg. According to the news outlet, the Indian unit of Florida-based electronics manufacturer Jabil has begun shipping plastic AirPods enclosures to China and Vietnam, making the earbuds the second Apple product...

Apple is likely not working on a new version of the HomePod mini smart speaker, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that he believes Apple is not "actively working" on a successor to the ‌HomePod mini‌:After the debut of a new full-sized HomePod, many users started asking about an update to the mini model. But at this...

Starting in 2024, Apple plans to use custom displays that it designs in-house for mobile devices like the iPhone and Apple Watch, reports Bloomberg. The shift to its own displays will allow Apple to rely less on display partners that include Samsung and LG. Apple's transition will begin with the high-end Apple Watch Ultra at the end of 2024, with the device set to adopt microLED display...

Apple wants to start replacing the Qualcomm modem chips that it uses in iPhones as soon as 2024, according to a new report from Bloomberg. Apple has been working on in-house modem chip technology for several years now, with the aim of reducing its reliance on Qualcomm. Apple initially wanted to introduce its own modem chips as early as 2023, but Apple analyst Ming-Chi Kuo said in late 2022...

BMW today announced the i Vision Dee electric sport sedan at CES, a concept car seemingly positioned to rival Apple's long-rumored electric vehicle. The i Vision Dee uses some Amazon voice-recognition technology, but primarily showcases BMW's own software-first approach to next-generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly on...

Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...