Bloomberg
By MacRumors Staff
Bloomberg Articles

Apple's M3 Pro, M3 Max, and M3 Ultra Chips Could Offer Even More CPU and GPU Cores
Apple's upcoming M3 Pro, M3 Max, and M3 Ultra chips could feature more CPU and GPU cores, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman set out the key changes to the CPU and GPU core numbers of the M3 Pro, M3 Max, and M3 Ultra chips, including how many of the CPU cores are dedicated to performance or efficiency:
M2
M3
Pro
10 or 12 CPU...
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Gurman: Apple Planning Major 'Apple Watch X' Redesign to Introduce New Band System and More
Apple is planning a complete revamp of the Apple Watch for the device's tenth anniversary, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman dubs the overhauled device "Apple Watch X," similar to 2017's iPhone X that celebrated ten years of the iPhone. Since the original Apple Watch was unveiled in 2014 and launched in 2015, Gurman is unsure...

Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models
Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.
Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
This isn't the first time...

Gurman: Refreshed High-End MacBook Pro and Mac Mini With M3 Chips to Launch Next Year
The Mac mini and high-end MacBook Pro will not be among the first wave of Macs to launch with the M3 chip later this year, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that he believes "it's a sure thing that an M3 version of the Mac mini is eventually coming," but it is not imminent or far into development. As such, he claims that...

Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet
Apple is working on "Apple GPT" artificial intelligence projects that could rival OpenAI's ChatGPT, according to Bloomberg's Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated.
The Cupertino company has developed an "Ajax" framework for large language models like ChatGPT, Microsoft's...

Apple Vision Pro Secondary Head Strap Design 'Yet to Be Finalized'
When Apple unveiled the Vision Pro at WWDC in June, members of the press invited to try out the headset were able to use an optional secondary head strap that sits across the top of the head. The strap was spotted in Apple's promotional videos for the mixed reality device, but its marketing material made no mention of the accessory.
Still from Apple's WWDC keynote video showing over-the-head ...

Apple Vision Pro Likely to Launch in UK and Canada by End of 2024, Asia and Rest of Europe Soon After
Apple's Vision Pro is set to launch in the United States early next year, and Apple is discussing the United Kingdom and Canada as two of the first international markets to get the mixed reality headset by the end of 2024, although "a final decision hasn't been made," according to sources cited by Bloomberg's Mark Gurman.
In his latest report, Gurman says Apple is looking at bringing the...

Apple Is Reportedly Working on a Mac Monitor That Becomes a Smart Home Display When Idle
Apple is working on a new external monitor for Macs that also functions as a kind of smart home display while not in use, according to Bloomberg reporter Mark Gurman.
Writing in the subscriber version of his latest Power On newsletter, Gurman says that Apple is developing multiple new monitor offerings, some of which are likely to be successors to its Studio Display and Pro Display XDR, and...

Gurman: Apple to Release USB-C AirPods Pro Case, Likely Alongside iPhone 15 Launch
Apple is likely to release a USB-C charging case for AirPods Pro alongside the launch of the iPhone 15 lineup this fall, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said the shift was in line with the same switch from Lightning to USB-C that is expected to happen across the iPhone 15 series this year.
Apple analyst Ming-Chi Kuo reported in Marc...

Apple Product Roadmap 2023–24: Over 15 New Devices in Development
Apple is working on at least a dozen new devices set to launch between late 2023 and early 2024, according to an updated product roadmap shared by Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Apple is planning to launch two Apple Watch Series 9 models and a second-generation Apple Watch Ultra alongside the iPhone 15 lineup this fall....

Spotify Rumored to Launch HiFi Audio as Part of New Top-Tier 'Supremium' Subscription Plan
Spotify is planning to introduce a more expensive premium tier that includes high-fidelity audio, Bloomberg reports.
The subscription tier, dubbed "Supremium" internally, will become Spotify's most costly plan and include HiFi audio. Spotify first announced its intention to offer HiFi audio in 2021 but subsequently delayed the launch of the feature for unknown reasons.
Spotify's existing...

New Desktop Macs With M2 Ultra and M2 Max Chips Could See WWDC Debut
Apple is testing two desktop Macs that are equipped with M2 Max and M2 Ultra chips, according to Bloomberg's Mark Gurman. The M2 Max chip first came out in January with the launch of the 2023 14-inch and 16-inch MacBook Pro models, but the M2 Ultra chip is new and would succeed the M1 Ultra chip that Apple uses in the Mac Studio.
Gurman does not know which specific Macs will feature...

Gurman: 'Several New Macs' to Be Announced in 'One of Apple's Longest Ever' WWDC Keynotes Next Week
Apple will focus on three main topics during its WWDC keynote next week, including "several new Macs," composing one of the company's longest-ever events, Bloomberg's Mark Gurman today said.
In a tweet shared earlier today, Gurman said that this year's WWDC keynote will focus on the announcement of "several" new Mac models, Apple's mixed-reality headset, and a range of significant OS...

Gurman Corroborates iPhone 16 Pro Display Size Increase Rumor
Bloomberg's Mark Gurman today threw his weight behind rumors that the iPhone 16 Pro and iPhone 16 Pro Max will feature larger display sizes.
In the latest edition of his "Power On" newsletter, Gurman corroborated other reports about Apple's plan to increase the size of its two "Pro" iPhone models from 6.1- and 6.7-inches by "a couple tenths of an inch diagonally." The new display sizes would ...

iOS 17 Lock Screen Interface to Turn iPhone Into Smart Home Display
An updated Lock Screen interface in iOS 17 will turn the iPhone into a "smart-home display," according to Bloomberg's Mark Gurman. When not in use and positioned in a horizontal orientation, the iPhone will show information that includes calendar appointments, weather data, notifications, and more, allowing it to serve as a home data hub.
With the iPhone attached to a MagSafe charging...

Apple AR Glasses Reportedly Still at Least Four Years Away From Launch
Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports.
In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design...

Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises
Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman.
Apple headset concept render by Marcus Kane.
Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...

Microsoft Planning Privacy-Focused Version of ChatGPT as Apple AI Efforts Flounder
Microsoft is planning to launch a privacy-focused version of ChatGPT amid Apple's apparent lack of grip on emerging AI technologies, The Information reports.
Microsoft's Azure cloud server unit plans to offer a version of ChatGPT that runs on dedicated cloud servers where the data is kept separate from that of other customers later this quarter. Data on this isolated server will not...

Gurman: Widgets to Be 'Central Part' of watchOS 10's Interface
watchOS 10 will introduce an all-new system of widgets for interacting with the Apple Watch, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that widgets will become a "central part" of the Apple Watch's interface with watchOS 10. He compared the new system to Glances, the widgets interface that launched on the original Apple Watch...

iOS 17 to Include Mood Tracker and Health App for iPad, AI-Based Health Coaching Service Coming in 2024
The iOS 17 update that Apple plans to show off in June will include several new health-related features, according to Bloomberg's Mark Gurman. There will be a feature for tracking mood, plus Apple plans to bring the Health app to the iPad for the first time.
Apple has long had a Health app, but it has been exclusively available on the iPhone, something that could change with the launch of...