Bloomberg
By MacRumors Staff
Bloomberg Articles

Apple to Overhaul TV App, Remove Standalone Apps from Apple TV
Apple plans to overhaul the TV app in an effort to consolidate its Apple TV+ streaming service and its standalone movie and TV show purchase options, according to Bloomberg's Mark Gurman. A tvOS update in December will introduce the changes that Apple has planned.
To push users to the Apple TV app, Apple plans to remove its standalone Apple TV apps that are available for renting and...
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Bloomberg: Apple Likely to Hold Mac Launch Event on October 30 or 31
Apple is likely planning a Mac-related launch event this month that will take place on either Monday, October 30 or Tuesday, October 31, according to Bloomberg's Mark Gurman.
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The well-connected reporter's prediction is based on information obtained from sources with apparent knowledge of Apple's plans, as well as the fact that some...

Apple to Host 'Secretive' Vision Pro Training Event for Retail Staff
Apple is planning to bring select retail store employees to Cupertino, California in early 2024 to learn about the Vision Pro headset ahead of the device's launch, Bloomberg's Mark Gurman reports.
Gurman revealed details about the "product training event" in the latest "Power On" newsletter. Apple apparently recent sent a memo to retail employees asking them to apply for the "secretive"...

Gurman: New iPads Scheduled for Launch in March 2024
Apple is not planning to launch new iPad models until around March 2024, Bloomberg's Mark Gurman claims.
In the most recent "Power On" newsletter, Gurman explained that the new Apple Pencil with USB-C comes ahead of an iPad refresh in the spring. He added that Apple has been working on the 11th-generation iPad, seventh-generation iPad mini, and sixth-generation iPad Air for some time.
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Apple Generative AI Features and Smarter Siri Could Launch Next Year
Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman.
In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...

Gurman: Apple to Announce New Macs This Month
Apple is planning a Mac-focused product launch, likely including the announcement of a refreshed 24-inch iMac, for the end of this month, Bloomberg's Mark Gurman reports.
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In the latest edition of his "Power On" newsletter, Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see...

Apple Planning System for Retail Stores to Update iPhone Software With No Need to Open Box
Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman.
In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but...

Four New MacBooks on Schedule for Launch in 2024
Four new MacBook models with M3-series chips are on schedule to launch next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that new 14- and 16-inch MacBook Pro models featuring the M3 Pro and M3 Max chips have now reached design validation testing (DVT), meaning that the devices are nearing mass production. He believes that progress on the new...

Gurman: Low-Cost Vision Pro Model to Drop EyeSight and M-Series Chip
Apple's upcoming low-cost variant of the Vision Pro headset will lose out on features including EyeSight and an M-series chip, according to Bloomberg's Mark Gurman.
Both The Information and Bloomberg have previously claimed that Apple is working on a more affordable version of the Apple Vision Pro headset. The initial version set to launch early next year will be priced at $3,500, placing it ...

Gurman: Vision Pro 2 Development Focusing on Size, Weight, and Prescription Lenses
Early work on Apple's second-generation Vision Pro headset focuses on reducing the device's size and weight, as well as an improved experience for users who need prescription lenses, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Apple's Vision Products Group has moved onto next-generation headset models and is considering...

Apple Extends Deal With Qualcomm as Custom 5G Modem Delayed
Apple has extended its agreement to obtain modems from Qualcomm for three more years, in what appears to be a sign that work on the company's own custom 5G modem is taking longer than previously expected, Bloomberg reports.
Apple is Qualcomm's biggest client, accounting for almost a quarter of the supplier's revenue. In a statement, Qualcomm said that the deal with Apple covers "smartphone...

USB-C Reportedly Coming to AirPods and AirPods Max as Soon as 2024
Apple plans to bring a USB-C port to the standard AirPods and the AirPods Max as soon as 2024, according to Bloomberg's Mark Gurman.
In a new article outlining his specific expectations for Apple's "Wonderlust" event, featuring new details about the Apple Watch Series 9, second-generation Apple Watch Ultra, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, Gurman...

Gurman: Apple Watch Series 9 and Ultra 2 to Feature New Heart Rate Monitor, More Accurate Sensors, U2 Chip, and More
The Apple Watch Series 9 and second-generation Apple Watch Ultra will offer several previously undisclosed features, Bloomberg's Mark Gurman claims.
In a detailed report outlining his full expectations for Apple's "Wonderlust" event, Gurman said that the Apple Watch Series 9 and second-generation Apple Watch Ultra will offer various sensor and component upgrades, with a general "focus on...

Last-Minute iPhone 15 Report Reveals New Battery Life, Design, and Camera Details
Bloomberg's Mark Gurman today shared his expectations for Apple's "Wonderlust" event, revealing several significant new features for the iPhone 15 and iPhone 15 Pro models.
Gurman claims that the new titanium chassis of the iPhone 15 Pro models will be more durable, reduce weight by around 10 percent, and have a brushed effect, unlike the polished finish of the current devices that have ...

Apple Apparently 'Got Close' to Launching a 14-Inch iPad This Year
Apple "got close" to releasing an all-new 14-inch iPad model this year, Bloomberg's Mark Gurman reports.
In his most recent "Power On" newsletter, Gurman said that Apple has been exploring the concept of an even larger iPad since 2021 and almost released a 14-inch model, in what would have been the biggest iPad to date, this year. Now, there is apparently no such product in Apple's...

Upcoming USB-C AirPods Pro Not Expected to Include Any Other Hardware Changes
Apple plans to update AirPods Pro with a USB-C charging case during its "Wonderlust" iPhone 15 event on Tuesday, September 12, but no other hardware changes to the earbuds are expected, according to Bloomberg reporter Mark Gurman.
Writing in his latest Power On newsletter, Gurman says he believes Apple will eventually add USB-C ports to all AirPods in its lineup, but he suggests that AirPods...

Gurman: New Magic Keyboard for iPad to Feature Aluminum Top Case
Apple's next-generation iPad Pro will launch alongside a redesigned Magic Keyboard accessory that makes the device more laptop-like, according to Bloomberg's Mark Gurman.
Last week, Gurman outlined how Apple was working on a redesigned Magic Keyboard for the iPad Pro that makes it "look even more like a laptop than the current setup" thanks to a larger trackpad. Now, in the latest edition...

Apple Experimenting With 3D Printing to Create Devices
Apple is using 3D printers to make the chassis for some of the upcoming Apple Watch Series 9 models, according to Bloomberg's Mark Gurman. The new manufacturing process that Apple is testing would use less material than the large slabs of metal that are needed for traditional CNC manufacturing, plus it would cut down on the time that it takes to make new devices.
With a technique called...

Gurman: Redesigned Magic Keyboard to Accompany New iPad Pro
Apple's next-generation iPad Pro will launch alongside a redesigned Magic Keyboard accessory that makes the device more laptop-like, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the next-generation iPad Pro will be the first major update to the product since 2018, introducing "fundamental changes." The new models, apparently...

New iPhone Starts Production Outside China Prior to Announcement for First Time
Apple supplier Foxconn is starting production of the iPhone 15 in India, the first time that a new iPhone has been made outside China prior to its announcement, Bloomberg reports.
The devices are to be manufactured at a Foxconn plant in Sriperumbudur, Tamil Nadu. The facility is preparing to deliver devices just weeks after they begin shipping from factories in China, narrowing the gap...