Bloomberg
By MacRumors Staff
Bloomberg Articles
Apple Continues to Shave iAd Buy-In Fees Amid Increasing Competition
Bloomberg reports that Apple has continued to reduce the buy-in fee for its iAd mobile advertising service, dropping package prices for mainstream advertisers from the original $1 million commitment down to just $300,000 in some cases.Apple Inc.'s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of...
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HP Considering Licensing WebOS, Samsung Reportedly Interested
Bloomberg reports that HP has expressed interest in licensing its webOS mobile operating system to other companies, potentially opening the door for another major competitor in the smartphone and tablet industries."We are talking to a number of companies," Apotheker said in Beijing, declining to elaborate on details. "I can share with you that a number of companies have expressed interest. We are ...
Bloomberg Confirms September iPhone 5 Launch, Hi-Res iPad 3?
Bloomberg reaffirms the circulating rumors that Apple will launch a new iPhone in September of this year and is working on a high resolution iPad 3.
They cite two people "familiar with the plans" who indicate that the new iPhone will carry a faster processor and more advanced camera:The device will include the A5 processor, the more powerful chip that Apple added to the iPad 2 earlier this...
Apple Reaches Cloud Music Deal With Sony, Universal Last Major Label Still to Sign
Following up on news from earlier this week regarding Apple having signed EMI Music to a deal to permit cloud-based music streaming of the label's content, Bloomberg now reports that Sony has reached a similar deal with Apple. With Warner Music Group having already agreed to a deal, Universal remains the lone holdout among the major labels, although sources indicate that Apple and Universal are...
White iPhone 4 to Finally Arrive By End of April [Updated]
Bloomberg is reporting that Apple will finally deliver the white iPhone 4 by the end of April after a 10 month wait. The new version will be available from AT&T Inc. and Verizon Wireless by the end of April, said one of the people, who asked not to be identified because the plans aren't public. The release was stalled as Apple resolved manufacturing challenges, including paint that peeled under...
Apple Seeking to License AirPlay for Video Streaming?
Bloomberg reports that Apple is considering licensing its AirPlay technology to consumer electronics companies for integration into their products to enable users to stream video content directly to devices such as televisions. Such implementations would bypass the need for a separate set-top box like the Apple TV for streaming video from iOS devices to TVs. Under the plan, Apple would license...
Apple Negotiating for Unlimited Music Redownloads Ahead of MobileMe Revamp
Bloomberg reports that Apple is talking with a number of music labels about allowing customers to download tracks purchased from the iTunes Store an unlimited number of times to any device associated with a specific iTunes Store account. According to sources, agreements could be reached by midyear that would allow Apple to provide cloud-based "digital lockers" to permit users access to their...