Bloomberg

Apple is preparing modest updates to its Mac lineup for next year, including new iMac models with USB-C ports and new AMD graphics chips, and "minor bumps" in processing power for 12-inch MacBook and MacBook Pro models, according to Bloomberg.Mac fans shouldn't hold their breath for radical new designs in 2017 though. Instead, the company is preparing modest updates: USB-C ports and a new...

In a comprehensive new Bloomberg article diving into the slow refresh cycle of Apple's line of Mac computers, and how the company slowly "alienated Mac loyalists," a few interesting tidbits surfaced providing insight into what could have been for the Touch Bar MacBook Pro, as well as the 12-inch Retina MacBook. In the MacBook Pro line launched this past October, Apple planned to introduce...

Apple wants to bring new movies to iTunes more quickly, and is in talks with several film studios over rights that would allow it earlier access to content, reports Bloomberg. Warner Bros, Universal Pictures, and 21st Century Fox are all seeking deals to offer higher-priced rentals of new movies as soon as two weeks after they debut in theaters, and the studios are said to be considering an...

Apple has dissolved its division which develops wireless routers and is now sending engineers who worked on the AirPort lineup into other product teams, including one currently working on Apple TV. The news comes from a report by Bloomberg, who said Apple has been slowly shutting down the division over the past year and made the decision "to try to sharpen the company’s focus on consumer...

Apple's four main OLED suppliers won't be able to meet the production capacity necessary to match demand for the 2017 iPhone, according to a new report from Bloomberg. Supply constraints are expected to last until 2018. OLED screens are more difficult to produce in mass quantities than LCD screens, which means Apple is "at the mercy" of suppliers who are willing to produce them in the...

At an Apple research and development facility in Kanata, Canada, Apple has two dozen former BlackBerry QNX employees helping develop a car operating system, reports Bloomberg. The operating system is described as the "software core" of a future car platform, similar to iOS or macOS Sierra. It would be the base used to power other software, such as a self-driving car program that's being...

Apple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg. Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims. The project's...

Apple plans to unify its cloud services teams, including Siri, Apple Maps, iCloud, Apple Pay, Apple News, and parts of iTunes and Apple Music, at its existing Infinite Loop headquarters in Cupertino, California, according to Bloomberg. Moving the teams into a single campus should streamline growth of Apple services, as the current structure of having teams spread out throughout various...

Apple has hired "scores of healthcare experts" in recent years to develop improved electronic health record software, with an ultimate goal of transforming HealthKit into a tool that improves diagnoses, reports Bloomberg. The system could chip away at two problems that plague the industry and have stumped other specialist firms in the field: interoperability -- allowing data to be transferred...

Apple is planning to refresh its Mac lineup, including the MacBook Pro and MacBook Air, as early as October, according to Bloomberg. The report also claims Apple is working on a standalone 5K display in partnership with LG Electronics, while it plans to update iMac models with an option for new graphics chips from AMD. The report reiterates that the new MacBook Pro will be thinner and...

Apple is planning new hardware and software features for iPad that cater to professional users, according to Bloomberg, including a new iPad with faster display technology that allows for smoother on-screen zooming, panning, and scrolling. KGI Securities analyst Ming-Chi Kuo previously said Apple will release a 10.5-inch iPad Pro model next year alongside a 12.9-inch iPad Pro 2 and a...

Apple is working on its own social networking app, in the style of Facebook and Snapchat, according to a new report from Bloomberg. The company, "seeking to capitalize on the popularity of social networks," will focus on video in the new app, letting users record a video, edit it, apply a filter, add doodles, and then send it out to friends. Apple's goal is said to make the app quick and easy to...

Apple plans to announce new Apple Watch models this fall with improved health tracking and GPS chips, according to a new Bloomberg report that confirms previous rumors we've heard about the Apple Watch 2. The upcoming Apple Watch 2 will not, however, feature cellular connectivity to make it less dependent on the iPhone, as Apple has not been able to compensate for the extra battery life that a ...

Apple is about to unveil the most significant overhaul of its MacBook Pro lineup in over four years, according to people familiar with the matter (via Bloomberg). Today's claim appears in the second report from the news outlet this week professing insider information on Apple's upcoming product plans. Consistent with previous rumors, the article says the updated notebooks are thinner...

The iPhone 7 and 7 Plus will feature a flush pressure-sensitive home button in place of the physical switch button found on previous iPhones, according to a Bloomberg report filed this morning. Citing people familiar with the matter, the news outlet said that the new models will have a pressure-sensitive button "similar to trackpads in the latest MacBook line" that will provide feedback to the ...

Bob Mansfield, a longtime Apple executive who previously served as Senior Vice President of Technologies, recently took over Apple's secret car project. Under his leadership, Apple's car strategy has shifted towards autonomous driving, reports Bloomberg. Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving...

In a profile of Johny Srouji, Apple's SVP of Hardware Technologies who oversees Apple's chip development, Bloomberg quietly confirmed some key processor details about Apple's upcoming devices, the iPhone 5se and the iPad Air 3. Both products will use Apple's latest chip technologies, with the iPhone 5se adopting the A9 processor from the iPhone 6s and the iPad Air 3 adopting the A9X processor...

Apple is reportedly developing a wirelessly-charged iPhone for as soon as 2017, according to Bloomberg. The company is working with its partners in both the U.S. and Asia to create the technology. Apple is exploring cutting-edge technologies that would allow iPhones and iPads to be powered from further away than the charging mats used with current smartphones, the people said, asking not to be ...

Apple opened a secret laboratory in northern Taiwan earlier this year to develop thinner, lighter and brighter displays for future Apple devices, according to a new report from Bloomberg. Apple has also been recruiting talent from local display maker AU Optronics Corp. and Qualcomm to work at the new factory. Image via Bloomberg Apple began operating the lab this year as it aims to make...

Apple today spent about ten minutes introducing 3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.“Ultimately, this is our focus,” says Ive, squeezing a new iPhone 6S....