Bloomberg

By MacRumors Staff

Bloomberg Articles

itunesmovies

Apple Negotiating to Offer Rentals for Movies Still in Theaters, but at a Price

Wednesday December 7, 2016 10:59 am PST by
Apple wants to bring new movies to iTunes more quickly, and is in talks with several film studios over rights that would allow it earlier access to content, reports Bloomberg. Warner Bros, Universal Pictures, and 21st Century Fox are all seeking deals to offer higher-priced rentals of new movies as soon as two weeks after they debut in theaters, and the studios are said to be considering an...
airport roundup

Apple Ceases Development of 'AirPort' Wireless Routers as Engineers Reassigned to Other Products

Monday November 21, 2016 4:47 am PST by
Apple has dissolved its division which develops wireless routers and is now sending engineers who worked on the AirPort lineup into other product teams, including one currently working on Apple TV. The news comes from a report by Bloomberg, who said Apple has been slowly shutting down the division over the past year and made the decision "to try to sharpen the company’s focus on consumer...
brightiphonedisplay

Apple's OLED Suppliers Won't Be Able to Meet Demand for 2017 iPhone

Wednesday November 16, 2016 7:40 pm PST by
Apple's four main OLED suppliers won't be able to meet the production capacity necessary to match demand for the 2017 iPhone, according to a new report from Bloomberg. Supply constraints are expected to last until 2018. OLED screens are more difficult to produce in mass quantities than LCD screens, which means Apple is "at the mercy" of suppliers who are willing to produce them in the...
Apple car silhouette

Apple Has Dozens of Engineers Working on Car Operating System in Canada

Tuesday October 25, 2016 12:08 pm PDT by
At an Apple research and development facility in Kanata, Canada, Apple has two dozen former BlackBerry QNX employees helping develop a car operating system, reports Bloomberg. The operating system is described as the "software core" of a future car platform, similar to iOS or macOS Sierra. It would be the base used to power other software, such as a self-driving car program that's being...
Apple car silhouette

Apple Abandons Car Plans 'For Now,' Sets Late 2017 Deadline to Decide Fate of Self-Driving System

Monday October 17, 2016 6:17 am PDT by
Apple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg. Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims. The project's...
itunes icloud siri apple maps

Apple's Services Teams to Start Working Together to Improve Siri, Maps, iCloud, and iTunes

Thursday October 6, 2016 5:57 am PDT by
Apple plans to unify its cloud services teams, including Siri, Apple Maps, iCloud, Apple Pay, Apple News, and parts of iTunes and Apple Music, at its existing Infinite Loop headquarters in Cupertino, California, according to Bloomberg. Moving the teams into a single campus should streamline growth of Apple services, as the current structure of having teams spread out throughout various...
apple health

Apple Working to Transform HealthKit Into Diagnosis Tool Aided by New Apple Watch Apps

Monday September 26, 2016 6:39 am PDT by
Apple has hired "scores of healthcare experts" in recent years to develop improved electronic health record software, with an ultimate goal of transforming HealthKit into a tool that improves diagnoses, reports Bloomberg. The system could chip away at two problems that plague the industry and have stumped other specialist firms in the field: interoperability -- allowing data to be transferred...
macbook pros 2015

Apple to Release New MacBook Pro and Air as Early as October, AMD iMacs and 5K Display With LG Also in Works

Monday August 29, 2016 3:35 pm PDT by
Apple is planning to refresh its Mac lineup, including the MacBook Pro and MacBook Air, as early as October, according to Bloomberg. The report also claims Apple is working on a standalone 5K display in partnership with LG Electronics, while it plans to update iMac models with an option for new graphics chips from AMD. The report reiterates that the new MacBook Pro will be thinner and...
ipad apple pencil duo

New iPad Pro With Faster Display and Wider Support for Apple Pencil to Launch Next Year

Monday August 29, 2016 3:34 pm PDT by
Apple is planning new hardware and software features for iPad that cater to professional users, according to Bloomberg, including a new iPad with faster display technology that allows for smoother on-screen zooming, panning, and scrolling. KGI Securities analyst Ming-Chi Kuo previously said Apple will release a 10.5-inch iPad Pro model next year alongside a 12.9-inch iPad Pro 2 and a...
iPhone 6s camera

Apple Working on Video-Sharing Social Network App for Launch in 2017

Thursday August 25, 2016 5:16 am PDT by
Apple is working on its own social networking app, in the style of Facebook and Snapchat, according to a new report from Bloomberg. The company, "seeking to capitalize on the popularity of social networks," will focus on video in the new app, letting users record a video, edit it, apply a filter, add doodles, and then send it out to friends. Apple's goal is said to make the app quick and easy to...
applewatchlineupall

Apple Watch 2 With GPS for Improved Navigation, Fitness Tracking Coming This Fall

Thursday August 18, 2016 10:25 am PDT by
Apple plans to announce new Apple Watch models this fall with improved health tracking and GPS chips, according to a new Bloomberg report that confirms previous rumors we've heard about the Apple Watch 2. The upcoming Apple Watch 2 will not, however, feature cellular connectivity to make it less dependent on the iPhone, as Apple has not been able to compensate for the extra battery life that a ...
macbooktouchpanelspotify

MacBook Pro Lineup Set For 'Most Significant Overhaul in Over 4 Years'

Wednesday August 10, 2016 4:50 am PDT by
Apple is about to unveil the most significant overhaul of its MacBook Pro lineup in over four years, according to people familiar with the matter (via Bloomberg). Today's claim appears in the second report from the news outlet this week professing insider information on Apple's upcoming product plans. Consistent with previous rumors, the article says the updated notebooks are thinner...
touchid

iPhone 7 and 7 Plus to Feature Pressure-Sensitive Home Button With Haptic Feedback

Monday August 8, 2016 3:56 am PDT by
The iPhone 7 and 7 Plus will feature a flush pressure-sensitive home button in place of the physical switch button found on previous iPhones, according to a Bloomberg report filed this morning. Citing people familiar with the matter, the news outlet said that the new models will have a pressure-sensitive button "similar to trackpads in the latest MacBook line" that will provide feedback to the ...
applecar

Apple's Car Project Shifts Towards Autonomous Driving System Under Mansfield's Direction

Thursday July 28, 2016 10:58 am PDT by
Bob Mansfield, a longtime Apple executive who previously served as Senior Vice President of Technologies, recently took over Apple's secret car project. Under his leadership, Apple's car strategy has shifted towards autonomous driving, reports Bloomberg. Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving...
ipadairiphone5s

iPhone 5se and iPad Air 3 to Use A9 and A9X Processors

Thursday February 18, 2016 1:37 pm PST by
In a profile of Johny Srouji, Apple's SVP of Hardware Technologies who oversees Apple's chip development, Bloomberg quietly confirmed some key processor details about Apple's upcoming devices, the iPhone 5se and the iPad Air 3. Both products will use Apple's latest chip technologies, with the iPhone 5se adopting the A9 processor from the iPhone 6s and the iPad Air 3 adopting the A9X processor...
iphonedisplay

Apple Developing iPhone With Extended Range Wireless Charging for as Soon as 2017

Thursday January 28, 2016 7:41 pm PST by
Apple is reportedly developing a wirelessly-charged iPhone for as soon as 2017, according to Bloomberg. The company is working with its partners in both the U.S. and Asia to create the technology. Apple is exploring cutting-edge technologies that would allow iPhones and iPads to be powered from further away than the charging mats used with current smartphones, the people said, asking not to be ...
appletaiwandisplay

Apple Working on Thinner, Brighter Displays at Secret Taiwanese Lab

Monday December 14, 2015 6:42 pm PST by
Apple opened a secret laboratory in northern Taiwan earlier this year to develop thinner, lighter and brighter displays for future Apple devices, according to a new report from Bloomberg. Apple has also been recruiting talent from local display maker AU Optronics Corp. and Qualcomm to work at the new factory. Image via Bloomberg Apple began operating the lab this year as it aims to make...
iphone6s 3dtouch

3D Touch in iPhone 6s is a 'Breakthrough,' Was 'Really Hard' to Make

Wednesday September 9, 2015 5:39 pm PDT by
Apple today spent about ten minutes introducing 3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.“Ultimately, this is our focus,” says Ive, squeezing a new iPhone 6S....
Apple TV 2015

Apple Live TV Service Not Coming Until 2016

Thursday August 13, 2015 2:26 pm PDT by
Bloomberg reports that Apple will be unable to deliver their rumored live TV-over-internet streaming service for the Apple TV until 2016. Content negotiations are reportedly stalling the launch of the service, which Apple had hoped to be ready for their rumored September 9th media event. The company wanted to introduce this year a live TV service delivered via the Internet, but is now aiming...
Two Union Square Seattle

Apple Expands Seattle Presence With New Lease at Two Union Square

Monday July 20, 2015 10:44 am PDT by
Apple has agreed to lease office space in the Two Union Square skyscraper in downtown Seattle, according to Bloomberg. The report claims that Apple will occupy the 44th floor and half of the 45th floor in the 56-story office building, which is a roughly 30,000-square-foot space that can house 120 to 200 employees based on standard corporate leasing ratios. Seattle has become a hotbed recently...