Bloomberg

Apple's reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg. The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such as an eight-part series produced by...

With the upcoming launch of the iPhone X in November, Apple is preparing to debut an all-new biometric security feature called "Face ID." By using half a dozen front-facing sensors and an enhanced camera system, the iPhone X will be able to project more than 30,000 invisible dots onto your face, create a precise map of what it sees, and remember it so that all you have to do to unlock the iPhone ...

Apple's upcoming "iPhone 8" could rely entirely on gesture controls for carrying out tasks like navigating to the home screen and opening the new multitasking App Switcher in iOS 11, a new report on Wednesday claimed. Apple has tested the complete removal of the home button – including even a virtual one – in favor of touch-based gestures, according to images of the new OLED iPhone viewed by Bl...

Apple will introduce a fifth-generation Apple TV with 4K video support at an event planned for September, reports Bloomberg. The device is said to feature a faster processor to support 4K streaming, which has twice the resolution in each dimension of the 1080p streaming supported on the current fourth-generation Apple TV and four times as many pixels. In addition to 4K support, which will...

The front-facing 3D sensor on Apple's upcoming iPhone 8 will be the device's "crown jewel," able to unlock the iPhone 8 in a "few hundred milliseconds" to give users quick access to their smartphone and quickly authenticate Apple Pay purchases. The statement comes in a new report by Bloomberg, and follows on the heels of a recent article by The Korea Herald which used similar language to...

Despite the objections of some cinema chains, the largest Hollywood studios are considering pushing ahead with a plan to offer digital rentals of films just weeks after they appear in theaters, according to Bloomberg. The report, citing people familiar with the matter, claims Universal Pictures and Warner Bros. remain in talks with potential distributors such as Apple and Comcast on ways to...

Apple's third-generation Apple Watch, set to launch later this year, will include its own LTE for a standalone cellular connection, reports Bloomberg. With a cellular connection, the new Apple Watch models will be untethered from the iPhone, able to stream music, send messages, download apps, and connect to the internet without the need for an iPhone. It's not clear if a standalone...

Following a report from analyst Ming-Chi Kuo suggesting the next-generation "iPhone 8" will do away with a Touch ID fingerprint sensor entirely, Bloomberg says Apple is working on an "improved" security system that will let customers unlock their iPhones and make Apple Pay payments with facial recognition technology. Apple's new facial recognition engine is powered by a 3D sensor rumored to be ...

Bloomberg Businessweek sat down with Apple CEO Tim Cook last week to discuss a collection of topics related to Apple and the tech industry, including augmented reality, the legacy that Steve Jobs left behind, the HomePod, and the opinions he has following his work with U.S. President Donald Trump. Bloomberg Businessweek's full interview with Tim Cook will appear in the Sunday, June 19 edition of...

Apple CEO Tim Cook has spoken to Bloomberg to clarify for the first time the company's intentions in the automotive market, following several reports in recent months indicating that the company has put its ambitions to build a car on the back-burner. "We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television. "It's a core technology that we view as very...

Apple's rumored Siri smart speaker, which is designed to compete with the Google Home and Amazon Echo, is already in production ahead of a prospective debut at the upcoming Worldwide Developers Conference, reports Bloomberg. Citing sources "familiar with the matter," Bloomberg says production has already started on the speaker, but it is not expected to be ready to ship until later in the...

Apple is developing a dedicated processor that will be used to handle AI-related tasks like facial and speech recognition in its products, reports Bloomberg. Citing a source with knowledge of Apple's plans, the site says the chip is known internally as the "Apple Neural Engine." Apple plans to use the chip, which would work alongside the standard processor and the graphics chip, to add more...

Apple is planning to announce refreshes for its notebook lineup at its upcoming Worldwide Developers Conference set to take place in June, reports Bloomberg. New versions of the MacBook and MacBook Pro are expected to be announced, and Apple is also considering updating the MacBook Air, its most affordable notebook. The MacBook Pro, which was just updated in October with a slimmer design and a ...

Apple has hired Jeff Norris, an augmented reality expert who founded the Mission Operations Innovation Office at NASA's Jet Propulsion Lab, reports Bloomberg. Norris has reportedly joined Apple as a senior manager working on the augmented reality team led by Mike Rockwell, who formerly ran Dolby Labs. The team is said to be working on the previously-rumored augmented reality smart glasses as...

Bloomberg today has published a detailed report about what it expects from the tentatively named iPhone 8. "iPhone Edition" render by Japanese blog Mac Otakara The report, citing people familiar with the matter, claims Apple's latest prototype features a stainless steel frame sandwiched between symmetrical glass on the front and the back. That design, one of several that Apple has tested,...

It's been known that Apple has people working on augmented reality initiatives for future devices, which range from the technology's inclusion in a future version of the iPhone to separate "mixed reality" glasses. Today, a Bloomberg report has gathered all of the speculation surrounding Apple and AR together, while also providing some insight into a few lesser-known areas of Apple's AR project. ...

Nest is in the process of making a cheaper edition of its Nest Learning Thermostat as well as a new line of home security products, according to someone familiar with the company's plans speaking with Bloomberg. Nest is said to be "seeking a bigger share of the connected home market" in its move to make a cheaper version of its flagship thermostat device. The cheaper Nest Learning Thermostat...

In an in-depth new look at Apple's merger and acquisitions tactics published today by Bloomberg, Apple's "arrogant" culture of deal negotiations is put on display. According to sources who have worked with Apple in M&A, the company struggles repeatedly to pull off big deals "because of a series of quirks," including a refusal to work with investment bankers, inexperience with large takeovers, and ...

Apple is in discussions with China's BOE Technology Group to supply OLED screens for the 2018 iPhone, reports Bloomberg. The Cupertino company is looking for ways to shore up its OLED supplies as the iPhone transitions from LCD to OLED displays. Apple has been testing BOE's OLED displays for months, according to Bloomberg, but it isn't yet sure whether to add the company as a supplier. BOE...

Apple is developing a new ARM-based chip for its Mac lineup that would "take on more of the functionality" handled by Intel processors, reports Bloomberg. In development since last year, the chip, codenamed T310, is said to be similar to the chip used to power the Touch Bar in the new 2016 Macbook Pro. It's built using ARM technology and will work with the standard Intel processor, handling...