Bloomberg

By MacRumors Staff

Bloomberg Articles

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Apple Planning iPhones With Touchless Gesture Controls and Curved Screens to Launch Within Three Years

Wednesday April 4, 2018 4:54 am PDT by
Bloomberg's Mark Gurman has a new report out this morning, claiming that Apple is working on future iPhone models that will incorporate "touchless gesture control" as well as curved screens. The company is said to be looking at how it can differentiate its flagship product in a smartphone market that's becoming increasingly saturated with devices. According to people with knowledge of Apple's...
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Apple Plans to Ditch Intel and Use Custom Mac Chips Starting in 2020

Monday April 2, 2018 11:11 am PDT by
Apple is planning to transition from Intel chips to its own custom made Mac chips as early as 2020, reports Bloomberg. Apple's initiative, reportedly code named "Kalamata," is part of an effort to make Macs, iPhones, and iPads work "more similarly and seamlessly together" according to unspecified sources that spoke to Bloomberg. Apple already designs its own A-series chips found in iPhones and ...
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Gurman: Cheaper iPad to Debut Next Week, Sub-$1,000 MacBook Likely Not Ready Yet

Friday March 23, 2018 5:34 am PDT by
Apple plans to introduce a cheaper iPad next week that should appeal to the education market, and new software for the classroom, according to Bloomberg News' Mark Gurman. The new products should be announced at Apple's education-themed event on Tuesday at Lane Tech College Prep High School in Chicago. Apple is also said to be working on a new, lower-priced notebook, likely to replace the...
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Apple Developing Its Own MicroLED Displays for Future Devices

Sunday March 18, 2018 6:32 pm PDT by
Apple has a secret manufacturing facility in Santa Clara, California, where it is designing and producing test samples of its own displays, reports Bloomberg. The company is reportedly using MicroLED technology in an effort to replace Samsung's OLED displays in future devices. Apple's MicroLED facility in Santa Clara (Bloomberg) The technology giant is making a significant investment in the...
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Apple's Upcoming Over-Ear Wireless Headphones to Target High-End Noise-Canceling Market

Monday March 5, 2018 3:36 am PST by
As reported last month, Apple is said to be developing its own brand of high-end, over-ear wireless headphones with an "all-new" design. The new headphones are expected to debut in the fourth quarter of this year at the earliest, according to KGI Securities analyst Ming-Chi Kuo, and today Bloomberg weighed in to corroborate that rumor, along with an additional detail regarding Apple's plans for...
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Apple to Debut New AirPods This Year With Handsfree 'Hey, Siri' Voice Command Feature, 'Water-Resistant' Models Coming in 2019

Thursday February 22, 2018 3:06 am PST by
Apple is reportedly working on several upgrades to its wireless AirPods with a new version of the popular headphones set for release as soon as this year, according to Bloomberg. Like with its mobile devices -- the iPhone, iPad, and Apple Watch -- Apple intends to frequently update the AirPods with new hardware features. The Cupertino, California-based technology giant is working on a new...
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iOS 12 Said to Feature Animoji in FaceTime, Deeper Siri Integration, and Do Not Disturb Improvements

Monday February 12, 2018 5:41 am PST by
Apple's alleged plans to double down on the quality of its iPhone, iPad, and Mac software platforms, rather than rush to introduce new features, have been revealed in more detail by Mark Gurman at Bloomberg News. The report claims that Apple's software engineers will have more discretion to delay features that aren't as polished, with the company essentially shifting to more of a two-year...
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Apple's Decision to Delay Some New Features and Focus on Software Quality Extends to Mac

Tuesday January 30, 2018 7:38 am PST by
Apple's reported plans to delay some features planned for iOS 12 until next year will similarly extend to the Mac, although to a lesser degree, according to Mark Gurman, reporting for Bloomberg News. Gurman's sources corroborate an earlier report from Ina Fried at Axios, which claimed that Apple's software engineering chief Craig Federighi disclosed the revised plans during a meeting with...
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Apple Working on Trio of New Macs With Custom Co-Processors That Could Launch This Year

Monday January 29, 2018 5:40 am PST by
Apple is developing at at least three new Mac models integrated with custom co-processors, including updated notebooks and a new desktop, according to Mark Gurman, reporting for Bloomberg News. The report claims the new models could be released as early as this year, but it doesn't specify which ones they'll be. Of course, Apple's notebook lineup includes the MacBook, MacBook Air, and...
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Apple 'Accelerating' Efforts to Catch Up With Self-Driving Competition, Expands California Fleet to 27 Vehicles

Thursday January 25, 2018 7:16 am PST by
Apple has expanded its California fleet of self-driving vehicles from three registered last April to 27 as of early 2018, according to a new report posted by Bloomberg today and sourced from emails with the California Department of Motor Vehicles. Following the first three vehicle registrations, from July 2017 to January 2018 Apple has registered 24 more Lexus RX450h sports utility vehicles...
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Twitter 'Taking Cues' From Snapchat and Testing Update That Makes the Camera More Accessible

Thursday January 25, 2018 4:43 am PST by
Twitter is "experimenting" with a new update to its mobile iOS and Android apps that is said to make it easier for users to share videos and photos on the social network. According to people familiar with the matter, speaking with Bloomberg, the update is still in an early testing phase and could "change significantly" over the next few months, but comes at a time when Twitter is looking to...
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Apple Working on Redesigned Books App With 'Simpler' Interface and Overhauled Store

Thursday January 25, 2018 3:44 am PST by
After changing the iBooks app to simply be called "Books" in the iOS 11.3 beta that released to developers yesterday, a new report out today by Mark Gurman at Bloomberg states that Apple is preparing to revamp the internals of the iPhone and iPad app as well. In an update coming in the next few months -- potentially with the public release of iOS 11.3 in the spring -- Apple will redesign...
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Apple Reportedly Met With Potential Suppliers of Augmented Reality Glasses at CES 2018

Friday January 12, 2018 6:58 am PST by
Apple representatives met with suppliers who make the type of parts required to power augmented reality glasses at CES this week, according to Bloomberg News.During CES, representatives from major players like Apple, Facebook, and Google met with suppliers that make the nuts and bolts required to power AR glasses, according to people familiar with the meetings.The report doesn't provide any...
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Apple Working on EKG Heart Monitor for Future Apple Watch Models

Thursday December 21, 2017 9:02 am PST by
Future Apple Watch models could include a sensor that allows for continuous electrocardiograph monitoring to better detect serious heart conditions, reports Bloomberg. Apple is said to be testing a version of the Apple Watch that records the electrical activity of the heart using two fingers on either side of the device, a test that is known as an electrocardiogram or EKG/ECG. With an EKG,...
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Huawei and Xiaomi Could Get Major Boost in United States With AT&T and Verizon Sales Partnerships

Friday December 15, 2017 6:36 am PST by
Chinese smartphone makers Huawei and Xiaomi are reportedly in discussions with carriers AT&T and Verizon, who may begin selling each company's flagship Android smartphones in the United States as early as next year. The negotiations are still in progress, and it's possible no final agreements will materialize, according to Bloomberg News. The news echoes an earlier report from The...
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Apple Reportedly Working on 3D Sensor System for Rear Camera in 2019 iPhones

Tuesday November 14, 2017 2:51 am PST by
Apple is developing 3D depth sensing technology for the rear-facing cameras in its 2019 iPhones, according to a new report by Bloomberg on Tuesday. The 3D sensor system will be different to the one found in the iPhone X's front-facing camera, and is said to be the next big step in turning the smartphone into a leading augmented reality device. Apple is evaluating a different technology from...
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Apple Developing Redesigned 2018 iPad With Face ID, Slimmer Bezels and No Home Button

Wednesday November 8, 2017 9:42 am PST by
Apple is working on a new high-end 2018 iPad that will adopt many of the design elements from the revamped iPhone X, reports Bloomberg. The new tablet device, which is likely to be a "Pro" model, will reportedly do away with the Home button. iPad Pro render via Benjamin Geskin It will feature slimmer edges, a faster processor, a custom Apple-built GPU, and built-in support for Face ID,...
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Apple May Launch Augmented Reality Headset With Custom 'rOS' Operating System by 2020

Wednesday November 8, 2017 3:48 am PST by
Apple is ramping up development of an augmented reality headset that will have its own display and run on a new chip and operating system, according to well-connected Bloomberg reporter Mark Gurman. A fanciful mockup of digital glasses via TechAcute Apple aims to have technology ready for the headset by 2019, and could ship a product as early as 2020, the report claims. But the development...
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Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple Stores

Wednesday October 25, 2017 9:29 am PDT by
Apple's reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg. The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such as an eight-part series produced by...
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Facial Recognition Startups Report Increased Interest in Their Tech After Apple's Reveal of Face ID

Wednesday September 20, 2017 7:11 am PDT by
With the upcoming launch of the iPhone X in November, Apple is preparing to debut an all-new biometric security feature called "Face ID." By using half a dozen front-facing sensors and an enhanced camera system, the iPhone X will be able to project more than 30,000 invisible dots onto your face, create a precise map of what it sees, and remember it so that all you have to do to unlock the iPhone ...