Bloomberg

By MacRumors Staff

Bloomberg Articles

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Bloomberg: Apple Hiring Engineers to Work on 6G Wireless Connectivity

Thursday February 18, 2021 4:21 am PST by
Apple is hiring engineers to work on next-generation 6G wireless technology, based on job listings spotted by Bloomberg's Mark Gurman. The listings are for positions at Apple's offices in Silicon Valley and San Diego, where the company works on wireless technology development and chip design, according to Gurman's report. "You will have the unique and rewarding opportunity to craft next...
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Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership

Tuesday February 9, 2021 3:24 am PST by
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business. The story...
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Apple Executive Dan Riccio Reportedly Shifting Focus to AR/VR Headsets

Monday February 8, 2021 6:46 am PST by
Last month, Apple announced that its hardware engineering chief Dan Riccio would be transitioning to a new role focusing on a "new project," and Bloomberg's Mark Gurman today claimed the focus area will be AR/VR headsets. From the report:Riccio's move is similar to the approach taken last year by Phil Schiller, the company's former marketing chief. Both executives left senior roles but held...
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Apple Pauses Electric Car Talks With Hyundai and Kia

Friday February 5, 2021 2:02 pm PST by
Multiple rumors over the course of the last week have suggested that Apple has been discussing Apple car manufacturing with Hyundai and Hyundai affiliate Kia, but those talks have paused recently, reports Bloomberg. Apple has also been discussing its Apple Car plans with other automobile manufacturers, so despite rumors suggesting Apple is considering a deal with Hyundai/Kia, Apple could...
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Google Considering 'Less Stringent' Version of Apple's App Tracking Transparency Feature for Android

Thursday February 4, 2021 9:20 am PST by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, all of which are currently in beta testing, Apple will be requiring developers to receive a user's consent to track their activity across other apps and websites and/or access their device's random advertising identifier. Users will be presented with a prompt with options to "Allow Tracking" or "Ask App not to Track" when opening apps that wish...
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Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
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Bloomberg: Face ID for iMac Likely Pushed Back to Second Iteration of Upcoming Redesign

Friday January 22, 2021 3:56 am PST by
Apple is believed to be working on redesigned versions of the iMac that feature the biggest design overhaul to the ‌iMac‌ line since 2012. However, Apple's Face ID facial recognition authentication system is likely to feature in the second iteration of the redesign rather than the first, which is due this year, according to a new report today by Bloomberg's Mark Gurman. The tidbit came at...
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Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
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Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
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Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable ‌iPhone‌ has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable ‌iPhone‌ prototypes in its labs. Like foldable...
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Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the ‌Mac Pro‌ that was first released in December 2019, according to a new report from Bloomberg. The first updated ‌Mac Pro‌ is a direct successor to the current ‌Mac Pro‌ and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the...
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Apple Developing Redesigned iMac With Slimmer Bezels, Apple Silicon Chips

Friday January 15, 2021 10:14 am PST by
Along with new redesigned 14 and 16-inch MacBook Pro models, Apple also has major plans for other Macs in the Mac lineup. We've been hearing rumors about a redesigned iMac for more than a year now, and Bloomberg's Mark Gurman today shared a report that offers details on what to expect. The new ‌iMac‌ models will feature slimmed down bezels around the screen, and the metal chin will be...
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Apple Said to Be Working on Lower-Priced External Monitor to Succeed Thunderbolt Display

Friday January 15, 2021 10:12 am PST by
Apple has started early development of a lower-priced external monitor that would be sold alongside its high-end Pro Display XDR, according to Bloomberg's Mark Gurman. The display would be a consumer-oriented successor to Apple's previous Thunderbolt Display, introduced in 2011 for $999 and discontinued in 2016. Thunderbolt Display The report claims that Apple's new lower-priced display will...
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Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the ‌MacBook Pro‌, indicating ...
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Apple Car Won't Be Ready for At Least Half a Decade

Thursday January 7, 2021 12:48 pm PST by
Rumors about Apple's work on an autonomous car have picked up in recent weeks, but the project is still in the early stages and it will be years before an Apple Car launches, according to a new report from Bloomberg. Sources with knowledge of Apple's product plans told Bloomberg that it will take Apple "at least half a decade" to launch an autonomous electric vehicle. Apple has a small...
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Bloomberg: Apple Working on Next-Gen Apple Silicon Chips for MacBook Pro, iMacs, and Mac Pro Due to Launch Next Year

Monday December 7, 2020 3:33 am PST by
Apple is working on a series of new custom Apple silicon processors to power upgraded versions of the MacBook Pro, new iMacs, and a new Mac Pro for introduction as early as next year, according to a new report by Bloomberg. Apple is said to be working on several successors to the M1 custom chip, its first Mac main processor that debuted in November in a new Mac mini, MacBook Air, and 13-inch ‌...
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iPhone 12 Said to be Facing Severe Shortage of Power Management Chips

Thursday November 5, 2020 4:01 am PST by
Apple is facing a severe shortage of vital power management chips for the iPhone 12, as well as other devices, according to Bloomberg. Bloomberg notes that power management is particularly important for the ‌iPhone‌ 12 due to its additional camera features and 5G capabilities. Apple has multiple power management chip suppliers, as revealed by a recent teardown from iFixit. The ‌iPhone‌...
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Apple Working on Redesigned Mac Pro With Smaller Form Factor and Apple Silicon Chip

Monday November 2, 2020 12:46 pm PST by
As part of the transition to Apple Silicon, Apple is designing a new Mac Pro that has a smaller form factor, reports Bloomberg. The new ‌Mac Pro‌ is said to have a design that looks like the current design, but in a more compact enclosure that's "about half the size." It is not known if the new ‌Mac Pro‌ will replace the current model or will be sold alongside the current ‌Mac Pro‌, which...
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Apple Event to Include 13-Inch MacBook Pro, 16-Inch MacBook Pro, and 13-Inch MacBook Air With Apple Silicon Chips [Updated]

Monday November 2, 2020 12:38 pm PST by
Next week's Apple event will see Apple introduce three new Macs with Apple Silicon processors, including a 13-inch MacBook Pro, a 16-inch ‌MacBook Pro‌, and a 13-inch MacBook Air. The updated info on which Macs we can expect to see at the event comes direct from Bloomberg, with sources listed as "people familiar with the matter." Aside from the transition to ‌Apple Silicon‌ chips, the new ...
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Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 4:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...