Bloomberg

Bloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable ...

Aiming to refute a report from Jefferies analyst Edison Lee earlier today that claimed Apple's all-glass iPhone planned for the device's 20th anniversary next year has been canceled, Bloomberg's Mark Gurman says that the "glass-centric" redesign remains on track for 2027. Gurman says that the 20th-anniversary iPhone will make heavy use of glass, with the front and rear wrapping around the...

Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...

Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations...

Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that...

Apple wants its future glasses and headsets to double as health and fitness devices, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said the ambition traces back to Vision Pro's early development, when Apple weighed a number of ambitious health and fitness features for the headset. Among the ideas Apple explored was a Vision Pro-native take on...

Apple's first camera-equipped AirPods could launch as soon as next month, according to Bloomberg's Mark Gurman. Apple has reportedly spent years working on camera-equipped AirPods under the code name "B798," as part of a broader AI wearables push that also encompasses smart glasses and a wearable AI pendant. That model had been on track for a 2026 release before slipping to 2027. In his...

New models of the Apple TV and HomePod mini are "nearly ready to launch," with Apple planning to release them "this fall," according to Bloomberg's Mark Gurman. In other words, the devices would likely launch around September or October. The report said both devices will be equipped with faster processors that support Siri AI. Earlier rumors claimed the next Apple TV would be equipped with...

Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...

Bloomberg's Mark Gurman says Apple's decision not to name its former design chief Jony Ive in its trade-secret lawsuit against OpenAI was likely a deliberate one, shaped in part by the company's relationship with Laurene Powell Jobs. Apple's roughly 40-page complaint refers only to unnamed "former Apple leaders" rather than calling out Ive, even though he leads design on OpenAI's hardware...

Apple developed two Mac Pro models in recent years that never made it to market, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman revealed that Apple internally developed two unreleased Mac Pro projects codenamed J170 and J190 before ultimately discontinuing the machine altogether. As for new Mac Pro hardware, there were two additional models developed by...

OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports. OnePlus is a wholly-owned subsidiary of Oppo. The change could happen as early as this week, according to a person familiar with the matter who spoke to Bloomberg. Realme, another Oppo-owned mobile brand, will exit the China market as part of the same...

OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling. Apple sued OpenAI last week, accusing the company of pushing former employees, and even people it was trying to recruit, to hand over details on unreleased...

Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg). The rebound comes as investors grow uneasy about the mind-boggling sums of cash continually being poured into the AI data center buildout, despite there being no obvious indicator for ...

Apple's upcoming high-end MacBook model featuring an OLED touchscreen display will use the company's current M5 Pro and M5 Max chips, according to Bloomberg's Mark Gurman. The new, top-of-the-line device will launch "between late this year and early next year," Gurman said, adopting the existing high-end Apple silicon chips rather than next-generation M6 versions. Like the MacBook Pro, the...

Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027. Now that the more intelligent and personal version of Siri has finally arrived in beta, a...

Apple developed more for its next-generation software updates than it revealed at WWDC last week, with three features already present in internal builds being deliberately withheld from the public announcement, Bloomberg's Mark Gurman reports. Writing in the latest edition of his "Power On" newsletter, Gurman says all three missing features are active in internal versions of Apple's...

Apple may eventually build a direct competitor to OpenClaw, an agentic AI system capable of autonomously operating software on behalf of the user, Bloomberg's Mark Gurman believes. Writing in his Power On newsletter, Gurman says he expects Apple to develop a system that could fully operate iPhone, iPad, and Mac software on the user's behalf. The prediction comes on the back of comments made...

Bloomberg's Mark Gurman today revealed another iOS 27 change: notifications will slide in from the left side of the screen instead of from the top. In addition, accessing Notification Center on iOS 27 will require swiping down on the top-left corner of the screen. If you swipe down on the Dynamic Island area, a new "Search or Ask" interface tied to the revamped Siri will appear, instead of...

iOS 27 will include a nice quality-of-life improvement for those who frequently split bills with friends and family, allowing them to easily take a photo of a receipt and generate payment requests for different people, according to Bloomberg's Mark Gurman. The feature will be tied to the peer-to-peer Apple Cash feature in the Wallet app, which lets users easily send money to other people and ...