Bloomberg

Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...

Apple is working on a "giant" foldable iPad that unfolds into the size of two iPad Pros side-by-side, which the company aims to release around 2028, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Apple has been developing the foldable for a couple of years now, and is aiming for a ~20-inch display to appeal to customers who want the biggest...

Apple's second-generation Vision Pro headset with the M5 chip could launch as late as 2026, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the second-generation Vision Pro headset will focus on internal changes such as an upgrade to the as-yet-unannounced M5 chip. This device is now reportedly in active development and Gurman...

Apple secretly collaborated with Chinese automaker BYD to develop long-range electric vehicle battery technology as part of its now-nixed Apple Car project, according to Bloomberg. Beginning around 2017, the partnership focused on creating a battery system using lithium iron phosphate (LFP) cells. The joint effort aimed to produce batteries with longer range and improved safety compared to...

Apple is retreating from its ambitious plans for wide theatrical movie releases after several of its high-budget films failed to meet box office expectations, Bloomberg reports. Apple is believed to have initially set aside $1 billion annually to produce big-budget films for cinemas, aiming to compete with traditional Hollywood studios. The company's goal was ostensibly to release a series...

In his report today outlining his expectations for Apple's upcoming iPhone 16 event, which takes place on Monday, Bloomberg's Mark Gurman briefly mentioned that a new iPad mini is "on deck" for another Apple event in October. Gurman expects the new iPad mini to be announced at the October event alongside the first Macs with the M4 series of chips, including the 14-inch and 16-inch MacBook...

New versions of the AirPods Max and Apple TV may not debut at Apple's upcoming "It's Glowtime" event, Bloomberg's Mark Gurman today suggested. In a report detailing some final expectations for the September 9 Apple event, Gurman said that the company is still working on a new version of the ‌AirPods Max‌ with new color options and a USB-C port instead of Lightning. This product refresh has...

Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...

Over two and a half years have passed since Apple released the current iPhone SE, so the device is due for an update. Below, we recap the latest rumors about the next-generation iPhone SE, including potential features and launch timing. Timing The latest word comes from Bloomberg's Mark Gurman. In his Power On newsletter last month, he said he expects the next iPhone SE to launch in the...

Apple is working on a new low-end Magic Keyboard accessory for the iPad, Bloomberg's Mark Gurman reports. In the latest "Power On" newsletter, Gurman said that Apple's suppliers are developing a new keyboard for the ‌iPad‌ that is scheduled to launch next year. The accessory is said to be designed for the entry-level ‌iPad‌ or the iPad Air, rather than the iPad Pro. While it will lack an...

Apple's redesigned Mac mini will not have any USB-A ports, Bloomberg's Mark Gurman reports. The current ‌Mac mini‌ with the M2 chip features two USB-C ports and two USB-A ports, while the ‌M2‌ Pro variant has four USB-C ports and two USB-A ports. Writing in his latest "Power On" newsletter, Gurman explained that the new ‌Mac mini‌ with the M4 Pro chip will have a total of five USB-C ports,...

Apple is investing billions of dollars into developing an in-house cellular modem, but the project is not expected to yield immediate improvements for users, Bloomberg's Mark Gurman reports. In last week's "Power On" newsletter, Gurman explained that, unlike the transition to Apple silicon, the company's first custom modem will not offer noticeable benefits for users. Individuals within...

Apple is moving forward with its project to develop a tabletop robotic device, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The device would feature a large iPad-like display mounted on a "thin robotic arm" that would allow the display to tilt and up and down and rotate a full 360º, and it would serve as a "smart home command center," a...

Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the ‌iPhone‌ lineup since 2020 (the iPhone 12 mini, ‌iPhone‌ 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus...

Apple is planning to debut completely redesigned Mac mini models with the M4 and M4 Pro chips later this year, Bloomberg's Mark Gurman reports. The new ‌Mac mini‌ will be the first major design change to the machine since 2010, making it Apple's smallest ever desktop computer. The new ‌Mac mini‌ will apparently approach the size of an Apple TV, but it may be slightly taller than the current ...

Apple has reached a provisional agreement with its first unionized retail store in Towson, Maryland, marking a significant development in the company's labor relations (via Bloomberg). Apple has agreed to a tentative collective bargaining agreement with retail employees at its Towson store, the first of its kind for the company's operations in the United States. The International Association ...

Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out ‌Apple Intelligence‌ in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that ‌Apple...

Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...

Apple is in active talks to license more films from major Hollywood studios as it seeks to bolster Apple TV+, according to Bloomberg. Apple has traditionally focused on original productions for its streaming platform, but it is increasingly looking to expand its offerings by acquiring programming from the extensive libraries of established studios, sources familiar with the matter claim....

Apple is developing a new version of the low-cost Apple Watch SE with a plastic casing, Bloomberg's Mark Gurman today claimed. Writing in this weekend's "Power On" newsletter, Gurman mentioned Apple's work on an ‌Apple Watch SE‌ that features a rigid plastic casing in lieu of anodized aluminum. He postulated that this may be one technique Apple may be planning to use to bring the cost of the ‌...