Picking the Best Apple Watch to Buy in 2024

Thinking of buying an Apple Watch? The Apple Watch is a great health, fitness, and communication tool, but there's a lot to consider when making a purchase.

You need to choose the case material and band, pick a GPS or cellular model, and decide whether to buy the latest Apple Watch or spring for a more affordable older model.

This guide walks you through the different options you can choose from with the aim of helping you figure out which Apple Watch will best meet your needs, but it assumes you're already aware of the feature set.

If you want to know what the Apple Watch can do, our Apple Watch roundup is a good resource with an overview of features like the always-on display, Blood Oxygen monitoring (and the controversies surrounding it), heart rate tracking, ECG functionality, and more.

Apple Watch Series 10 vs. Apple Watch SE

For most of the lifetime of the Apple Watch there's been a new flagship model and an older, less powerful model to choose between, but that changed starting in 2020 with the introduction of the low-cost Apple Watch SE, a more affordable Apple Watch option that offers much of the same functionality as the flagship model but at a lower cost.

As of September 2024, Apple is selling the Apple Watch Series 10, which starts at $399, and the second-generation ‌Apple Watch SE‌, which starts at $249, and there are multiple differences that make it easy to decide between the two. There's also a higher-end Apple Watch Ultra 2, outlined below.

The Apple Watch Series 10 and the second-generation ‌Apple Watch SE‌ have different form factors thanks to redesigns that Apple introduced with the Apple Watch Series 7 two years ago and just this year with the Series 10. The Series 10 comes in 42mm and 46mm case sizes, features a slimmed-down profile, and it has a larger display with thinner bezels.

The ‌Apple Watch SE‌ comes in 40mm and 44mm case sizes and has thicker bezels dating back to the Series 6 design. There are several major features that the SE is missing compared to the Series 10: ECG functionality, blood oxygen monitoring, temperature sensing, Double Tap gestures, on-device Siri, and a brighter, always-on display.

The Series 10 is the more durable model, plus it features fast charging feature that charges it from 0 to 80 percent in only 30 minutes. The Series 10 is equipped with the latest S10 chip, while the ‌Apple Watch SE‌ has an earlier-generation S8 chip, so the Series 10 is faster. Apple also equipped the Series 10 with a second-generation Ultra Wideband chip for more accurate positioning, which the ‌Apple Watch SE‌ does not have. Crash Detection, the feature that alerts emergency services if you're in an accident, is available in both models.

If you want any (or all) of these features, the Series 10 is the best pick, but if you don't need the feature set offered by the Apple Watch Series 10 and are mainly interested in standard health and fitness functionality like heart rate and movement tracking along with notifications and similar features, you can save a decent amount of money opting for the ‌Apple Watch SE‌.

It's also worth noting that the ‌Apple Watch SE‌ does not come in titanium, so your only option is an aluminum casing in silver, space gray, or gold if you opt for the more affordable model.

Apple Watch Ultra 2

In 2023, Apple introduced the Apple Watch Ultra 2, a higher-end Apple Watch that is aimed at those who need a more rugged, durable model. The Apple Watch Ultra is the most feature-rich Apple Watch, but it is also the most expensive at $799. A new satin black color option and some new band styles and colors were introduced in September 2024, but the specs remained the same.

Compared to the Series 10, the Apple Watch Ultra has an beefier design with squared edges that are designed to protect the sapphire crystal display, along with a protected Digital Crown. It is equipped with a customizable Action button that is not on other Apple Watch models, with the button able to launch apps, workouts, and more. There is also a built-in 86-decibel siren, and it has more precise L5 GPS capabilities.

Battery life is also longer, the display is much brighter, and since it is titanium, it is light and durable. Water resistance is better so that it can support deeper diving, plus it has all of the features in the Series 10.

The ‌Apple Watch Ultra 2‌ is only available in titanium and it only comes in a 49mm size, which may not fit all wrists. With its long list of features, the Apple Watch Ultra is the absolute best and most advanced Apple Watch you can buy at this time, though the Series 10 features a slightly larger display with better wide-angle viewing.

• 49mm case size
• Always-on Retina LTPO OLED display
• 3% smaller but brighter screen (3000 nits)
• Dedicated Wayfinder Face with Night Mode for low-visibility conditions
• Customizable Action Button
• Mil-STD-810H durability rating
• Dual speakers and three-mic array with beamforming
• Cellular connectivity + L5/L1 GPS for better accuracy
• 64-bit dual-core S9 Chip
• Double Tap gesture
• W3 wireless chip
• Haptic Digital Crown
• Optical heart sensor
• Temperature sensing
• Heart rate notifications
• Emergency SOS (International)
• Fall Detection
• Crash Detection
• 86-decibel siren
• Noise monitoring
• Water resistance up to 100 meters, EN13319 certification
• Water temperature sensor, plus depth gauge and Depth app up to 40 meters
• 5GHz Wi‑Fi 4 and Bluetooth 5.3
• Compass and always-on altimeter
• 32GB capacity
• 36-hour battery life, 2x Series 10
• Gen 2 Ultra-Wideband chip
• Blood Oxygen app (disabled in U.S.)
• ECG app
• Fast charging (0–80% in 1 hour)
• Titanium casing

Apple Watch Sizing

The Apple Watch Series 10 comes in two sizes: 42mm and 46mm, while the ‌Apple Watch SE‌ comes in 40mm and 44mm sizes. The ‌Apple Watch Ultra 2‌ is available in a single 49mm size. Apple says that the 40mm/41mm/42mm Apple Watch is designed to fit 130 to 200mm wrists, while the 44mm/45mm/46mm Apple Watch is designed to fit 140 to 220mm wrists. The 49mm Apple Watch Ultra can fit wrists sized 130mm to 220mm.

When choosing a case size, you need to consider your wrist size and how you want the Apple Watch to fit. People with small wrists will likely want to opt for a 40mm/41mm/42mm model, while people with larger wrists will want to opt for a 44mm/45mm/46mm model. The 49mm Apple Watch Ultra is very large and can look oversized on many wrists, but it should fit anyone able to wear a 44mm/45mm/46mm Apple Watch.

For some people, size choice will be obvious, but for those who have medium-sized wrists where the choice is less clear cut, the best solution is visiting an Apple Store or a retail location that sells the Apple Watch to try it on because there's really no substitute for seeing the way that it fits on the wrist in person. We especially recommend trying the Apple Watch Ultra in person because it is large, but sized to fit on any wrist.

Apple Watch Model Options

There are two different casing materials available: aluminum and titanium, along with special Apple Watches designed in partnership with Hermès and Nike.

All Apple Watch models, regardless of casing material, have the same internal components and capabilities.

Apple Watch Aluminum

Aluminum Apple Watches are the lightest weight and the most affordable Apple Watches that Apple sells. Apple in the past marketed its aluminum Apple Watch models as "sport" models for their light weight, but has since dropped the sport branding. Aluminum is not as durable as some of the other casing options, but it has the benefit of being less heavy.

The aluminum is a soft, brushed aluminum for the silver and rose gold colors, but polished to a glossy, reflective shine on the jet black models. These models are not, however, as tough as titanium casings. Aluminum Apple Watch models have an Ion-X glass display, which is less scratch-resistant than the sapphire glass used in more expensive models.

For most people, the aluminum Apple Watch is the best choice because it's ideal for all kinds of activities and it's the most affordable, starting at $399 for the Series 10 42mm model and $429 for the 46mm model. LTE models are $100 more. Aluminum ‌Apple Watch SE‌ models are even cheaper, starting at $249 for the 40mm model.

Apple Watch Titanium

Apple previously used stainless steel for its middle-tier Apple Watch models but upgraded these to titanium with the Series 10. They're more expensive than the aluminum models but less expensive than the Apple Watch Ultra models that also use titanium.

Compared to the aluminum models that are designed for everyday wear including activity, the titanium models have more of a high-end professional look. Titanium Apple Watches are heavier than aluminum models and may be preferred by those who like a heftier weight on the wrist.

Titanium Apple Watch Series 10 models come in slate, gold, and natural, with an aerospace-grade polished finish for all three colors. Unfortunately, that shiny finish can be more prone to scratching than aluminum, but it looks nicer.

Apple's titanium models also feature sapphire crystal for the displays instead of Ion-X glass, so the displays are more resistant to scratching and damage.

Paired with Apple's cheapest band options, the titanium Apple Watches start at $699 for the 42mm model and $749 for the 46mm model. All models include support for LTE connectivity.

Apple Watch Ultra in Titanium

The Apple Watch Ultra is Apple's most expensive Apple Watch option for those who are looking for a higher-end, premium watch.

The titanium casing of the ‌Apple Watch Ultra 2‌ has a unique brushed finish that's stain and fingerprint resistant. It comes in a natural titanium finish or a satin black finish that's new for 2024, and it is worth noting that while the titanium Apple Watch Ultra is heavier than the 46mm titanium Series 10 option, users generally feel it is light and comfortable on the wrist because of the material and the size distribution.

The Apple Watch Ultra is priced starting at $799. It is ideal for those who need the more advanced durability and functionality for specialized activities like diving and hiking in remote areas where more advanced GPS can come in handy.

Apple Watch Nike

Designed in collaboration with Nike and aimed at runners, the Apple Watch Nike models are identical in every way to Apple's aluminum Apple Watch models. They can be purchased with special Nike-branded bands, though, including reflective Sport Loops in unique colors and Sport Bands with perforations for better aeration.

Nike Apple Watches also have unique Nike watch faces and come pre-installed with the Nike Run Club app. Like aluminum Apple Watch models, Nike Apple Watch options start at $399.

Nike Apple Watch models are ideal for runners, fans of the Nike brand, or those who simply prefer the look of Nike bands.

Apple Watch Hermès

Created in collaboration with Hermès and aimed at those looking for a higher-end luxury watch, the Apple Watch Hermès models come in a silver titanium finish designed to match the stainless steel of previous generations and are functionally identical to Apple's standard titanium Series 10 models, but with high-end, expensive Hermès band options.

Like Nike Apple Watch models, Hermès Apple Watches feature unique Hermès watch faces that are not available on other Apple Watch options. All Hermès Apple Watches also come with a special Hermès Orange Sport Band.

Apple Watch Hermès models are priced starting at $1249, and they are available in a silver titanium finish. Apple has also introduced an Apple Watch Hermès Ultra 2 for $1399.

Band Choices

Apple's standard aluminum and titanium Apple Watch models can be paired with almost any of the bands that Apple sells through the Apple Watch Studio feature on Apple's website.

Once you're selected a model on the Apple Watch purchase page, click through the configuration steps until you reach the band section where you can choose from available rubber, textile, and stainless steel bands with any case pairing. Below is an overview of each band option that can be added to a standard watch:

• Solo Loop ($49) - Similar to the Sport Band, the Solo Loop features a slip-on design with no buckle or clasping mechanism. It's made from a stretchy rubber that can fit over the hand and then collapse down to fit the wrist. These bands come in nine sizes, and finding the right size can be tricky, so it's best to get fitted in an ‌Apple Store‌ if you can.
• Braided Solo Loop ($99) - The Braided Solo Loop is also designed without a buckle or clasp, and it is made from a stretchable recycled yarn interwoven with silicone threads so it can fit over the hand. As with the Solo Loop, getting the right fit can be challenging, so visiting an ‌Apple Store‌ is your best bet so you don't have to hassle with returns.
• Sport Band ($49) - Sport Bands are made from a flexible and lightweight fluoroelastomer that's designed for use when exercising or vigorous activity. These bands are waterproof and come in a range of colors.
• Sport Loop ($49) - Sport Loops are made from a fabric material and they're designed to be soft, breathable, and lightweight. They're fabric so if you get them wet they're going to feel damp, but they dry quickly. Sport Loops are also available in a range of colors.
• Nike Band ($49) - Sold with Nike Watches or standalone, Nike Bands are similar to Sport Bands but have a perforated design with holes for better breathability. There are also Nike Sport Loops in unique colors.
• Modern Buckle ($149) - While the Modern Buckle was previously made from leather, it now constructed of a microtwill material dubbed "FineWoven" by Apple and is limited to the smaller 41mm Apple Watch models. It features a two-piece magnetic buckle and it has the bulkiest fastening mechanism of Apple's watch options.
• Magnetic Link - Replacing the previous Leather Link style, the Magnetic Link is also made of FineWoven material with a magnetic clasp, and it comes in a range of muted colors.
• Link Bracelet - ($349 to $449) - The Link Bracelet, made from a stainless steel alloy, is Apple's most expensive band. It's designed to look like traditional metal watch bands and it comes in silver and space black.
• Alpine Loop - The Alpine Loop is two integrated layers constructed from a continuous weaving process that does not require stitching to ensure longtime durability. The top loops provide adjustability and an attachment point for the titanium fastener. It is designed for the Ultra, but compatible with other models.
• Trail Loop - The Trail Loop is Apple's thinnest band to date, modeled after the Sport Loop. It uses a lightweight woven textile material that is soft and flexible, and it has a pull tab to make size adjustments quick and easy. It is designed for the Ultra, but compatible with other models.
• Ocean Band - The Ocean Band is made for extreme water sports and recreational diving. It is crafted from a flexible fluoroelastomer that is designed to stretch, and it has an added long tail that can allow it to fit over a wetsuit. The band is equipped with a titanium buckle and it has a spring-loaded loop. It is designed for the Ultra, but compatible with other models.
• Milanese Loop - ($99) - The Milanese Loop is made from a flexible mesh material that wraps around the wrist. It's such a fine mesh that it's comfortable to wear, lightweight, and looks more professional than the casual Sport Loop and Sport Band options. As of 2024, there's an additional Milanese Loop design specifically for the Apple Watch Ultra.
• Hermès (Pricing varies) - Along with Hermès Apple Watches, Apple sells a selection of canvas, woven, braided, and rubber Hermès bands on a standalone basis, all of which are designed by the fashion house.

All of Apple's bands can also be purchased separately, so you can get several bands for a single watch if desired and switch between them. Hermès and Nike bands are only available in a bundle when purchasing a Hermès or Nike Apple Watch and can't be paired with a standard casing, but they can be purchased separately.

All Hermès Apple Watch models ship with a Hermès band, while all Nike Apple Watch models ship with a Nike band. Current color options for each type of Apple Watch can be found on Apple's website.

Cellular vs. GPS-Only

Since the Apple Watch Series 3, Apple has offered both cellular models with LTE connectivity and less expensive GPS-only models that do not have cellular connectivity.

With an LTE connection, the Apple Watch is untethered from the iPhone and does not require an ‌iPhone‌ or a known Wi-Fi network for an internet connection. This means that Maps, Phone, Messages, Apple Pay, and more can all be used on the Apple Watch without an ‌iPhone‌.

With the dedicated App Store, the Apple Watch can be used almost entirely independently of an ‌iPhone‌, though an ‌iPhone‌ is still needed for some functions.

LTE connectivity through a carrier also requires that an ‌iPhone‌ be on the cellular plan, so a cellular Apple Watch cannot be purchased and used without an ‌iPhone‌. Most cellular plans for the Apple Watch add a $10 monthly fee to your cellular phone bill. LTE connectivity is the default in the higher-end Apple Watches, but aluminum LTE models are $100 more expensive.

If you're always going to use an Apple Watch with an ‌iPhone‌, there's probably no need for cellular connectivity, but if you'd like to leave the ‌iPhone‌ behind for activities like runs and hikes, the cellular feature is worth considering.

Apple Watches with LTE are available in many countries around the world, with a list available on Apple's website. Note that LTE Apple Watches have a red ring around the Digital Crown.

Pricing

A full comparison of the Apple Watch pricing in each finish with both LTE and GPS-only options is below, so you can see the cost differences at a glance. Note that these are the starting prices for each model, and the final price could vary based on band choice.

Apple Watch Series 10

• 42mm Aluminum Non-LTE - $399
• 42mm Aluminum LTE - $499
• 46mm Aluminum Non-LTE - $429
• 46mm Aluminum LTE - $529
• 42mm Titanium (LTE only) - $699
• 46mm Titanium (LTE only) - $749
• 42mm Nike Non-LTE - $399
• 42mm Nike LTE - $499
• 46mm Nike Non-LTE - $429
• 46mm Nike LTE - $529
• 42mm Hermès (LTE only) - $1249
• 46mm Hermès (LTE only) - $1299

Apple Watch SE

• 40mm Aluminum Non-LTE - $249
• 40mm Aluminum LTE - $299
• 44mm Aluminum Non-LTE - $279
• 44mm Aluminum LTE - $329

‌Apple Watch SE‌ models are aluminum only so there are no options for stainless steel or titanium.

Apple Watch Ultra

There is only one Ultra model, priced starting at $799, although configuring it with a Titanium Milanese Loop band bumps the price up to $899. There's also an Apple Watch Hermès Ultra 2 priced at $1399.

Which Apple Watch is Best For You?

If you want all of the latest bells and whistles for the best price, the aluminum Apple Watch Series 10 models are going to be your best bet. The aluminum Apple Watch is the Apple Watch that we recommend for most people given its rich feature set, its light weight, and its affordable price point. The Nike models, if you prefer that aesthetic, are identical to the aluminum Apple Watch models.

Those looking for a higher-end watch that's still affordable should check out the titanium models, while those who want the best Apple has to offer should take a look at the Apple Watch Ultra. If you want the extra durability and specialized functionality like Action button or siren, the Apple Watch Ultra is the device to choose.

Band choice and size is pretty much personal preference. Sport Bands and Sport Loops are some of the most comfortable options and come in a range of colors that change seasonally, while Apple's higher-end bands offer a classier look, although many users have been critical of Apple's leather-replacement FineWoven material used in the Modern Buckle and Magnetic Link. The Solo Loop and Braided Solo Loop options are comfortable, but use caution if ordering online because sizing is tricky.

The Alpine Loop, Trail Loop, and Ocean Band were new for the original Apple Watch Ultra in 2022 and are worth checking out, with the Alpine and Trail designed for comfort and the Ocean Band aimed at water use. The new Milanese Loop for the Ultra aims to blend style with water resistance for use in any setting.

For those who just want a basic Apple Watch primarily for activity tracking and don't want to spend a whole lot of money for health features like ECG along with the faster chip and the always-on display, the ‌Apple Watch SE‌ offers a great value. Priced starting at just $249, the ‌Apple Watch SE‌ offers all of the same fitness functionality as the Series 10.

For an in-depth overview of the features available in the Apple Watch and a closer look at the different models, make sure to check out our Series 10 Apple Watch roundup, our Apple Watch SE roundup, and our Apple Watch Ultra roundup.

Apple Watch Series 10 and Ultra 2 Blood Oxygen Warning

Apple in late 2023 was found to have infringed on blood oxygen patents owned by Masimo, a company that makes medical devices. The United States International Trade Commission (ITC) imposed an import ban on Apple Watch Series 9 and Ultra 2 models.

Apple briefly paused sales in December and attempted to have the ban stayed while an appeals process is ongoing, but the ITC denied Apple's request. As a result, Apple began selling Apple Watch Series 9 and ‌Apple Watch Ultra 2‌ models with the blood oxygen sensing feature disabled, and this has continued with the launch of the Series 10. This is only applicable in the United States, and does not apply to other countries. Potential buyers in the United States should be aware that a new Apple Watch purchased from Apple at this time will have the blood oxygen measurement feature disabled. Third-party retailers can continue to sell through their supplies of units with the feature still enabled, but will be unable to procure additional units with it enabled until the dispute is resolved.

It is a software block, so should Apple be permitted to reinstate blood oxygen technology in the Apple Watch in the future, a software update could enable it.

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