AR

Ahead of Apple's keynote event at WWDC on Monday, June 5, the company's annual "AR experience" easter egg is now available. Apple's imagery for WWDC 2023 has a bubble-like theme that emphasizes the colors of iridescent thin film interference. The AR experience shows an Apple logo-shaped bubble that animates clockwise with the date of June 5, 2023 in the center. To view the AR experience, o...

Samsung is significantly falling behind in the rush to bring augmented reality (AR) and virtual reality (VR) devices to market, partially due to the company's "obsession" with foldable smartphones, The Korea Herald reports. Apple mixed-reality headset concept render based on purported leaked information by Ian Zelbo Samsung's main competitors, including Apple, Microsoft, Meta, and Sony, are...

During the question and answer section of today's earnings call for the first fiscal quarter of 2020, Apple CEO Tim Cook was asked when he felt that people would feel the first impact of AR on their lives. Cook said that AR is exciting to him because there are AR uses for consumer applications and enterprise applications, which is a rarity. There are consumer applications and there are...