Apple Store
By MacRumors Staff
Apple Store Articles

Apple Confirms Upcoming Retail Store at World Trade Center [Updated]
Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.
WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)
The location will mark Apple's tenth...
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Apple Progressing on First Retail Stores in Singapore and Mexico City
In addition to expanding its retail footprint in China over the past few years, Apple is moving ahead with new stores in other countries.
Photos obtained by MacRumors from reader Myles today reveal progress on Apple's first retail store in Singapore, a location that has been confirmed by Apple since November 2015 and under renovation since earlier this year. Construction of the store's glass ...

Authorities Charge 6 in Chicago Apple Store Traveling Fraud Scheme
Six people from New York have been charged with allegedly attempting fraudulent transactions at the Deer Park Apple Store near Chicago, according to the Chicago Tribune. Lake County authorities tell the paper that the scheme is an "organized criminal enterprise."
Last week, authorities learned that the scheme was being attempted at various Apple Stores in the Chicago area. The suspects were...

Apple Posts Job Listings for First Retail Store in Taiwan
Apple has posted a series of job listings for its first retail store in Taiwan. The company is looking to fill Genius, Expert, Manager, Store Leader, and Business Leader positions, among others, while applications for the Apple Store Leader Program are open ahead of a September 2016 start date.
Apple confirmed to Reuters that it will open its first retail store in Taiwan, but it did not...

Apple's First Retail Store in Brooklyn Opens July 30
Apple has announced that its first retail store in the New York City borough of Brooklyn opens on Saturday, July 30 at 10:00 a.m. local time. As rumored since late 2014, the store will be located at 247 Bedford Avenue in the Williamsburg neighborhood. The store hours are 10am-8pm on Monday-Saturday and 11am-7pm on Sunday.
Apple is nearly finished renovations at 247 Bedford Avenue (Thanks, ...

Apple Simplifies 'Trade Up With Installments' iPhone Program by Relying on Carrier Financing Plans
Apple today made some changes to its recently introduced "Trade Up With Installments" payment plan, which is designed to let prospective customers trade in an old iPhone, Android, or Windows Phone, putting the value of the device towards a new 24-month iPhone installment plan.
Previously, Apple's Trade Up program relied on a 24-month installment loan from Apple partner Citizens Bank, but Apple ...

Apple's Fifth Retail Store in Hong Kong Opens on June 30
Apple has announced that its fifth retail store in Hong Kong opens on Thursday, June 30 at 10:00 a.m. local time. The store will be located inside the New Town Plaza shopping mall at 18 Sha Tin Centre Street.
The store will be open seven days a week between 10:00 a.m. and 10:00 p.m. local time, providing customers in the northern Sha Tin District with access to the Genius Bar and other...

Apple Announces 2016 Summer Camps for Kids at Retail Stores
Apple has opened registration in the U.S. and a number of other countries (links below) for its annual Apple Summer Camp, where kids aged 8 to 12 can attend a company retail store and learn how to create interactive books and movies using Apple products and software, ranging from iBooks Author on Mac to iMovie on iPad.
Apple's summer workshops will be hosted between 10:30 a.m. and 3:30 p.m....

Apple Invites Retail Employees to Test Pre-Release Versions of macOS Sierra
Apple has begun inviting its retail store employees to try pre-release versions of macOS Sierra, the latest version of its Mac software platform and renamed successor to OS X El Capitan.
Staff who sign up to the voluntary AppleSeed program are set to receive pre-release versions of macOS Sierra to install on their personal computers for use on their own time.
Apple is hoping that staff...

Apple Launches 2016 Back to School Promotion in Europe, Free Beats With Qualifying Purchases
Apple has extended its Back to School promotion to countries in Europe, offering a free pair of Beats Solo2 Wireless Headphones with eligible purchases.
At the beginning of June, Apple launched its annual Back to School promotion in the U.S. and Canada, offering the headphones to qualifying students and select others that purchase an eligible Mac, iPhone, or iPad Pro with education pricing.
...

Apple Removes Personal Pickup for Thunderbolt Display
With only a few hours remaining until Apple's WWDC 2016 keynote at the Bill Graham Civic Auditorium in San Francisco, a tipster informed us that Personal Pickup is no longer available for the Thunderbolt Display on Apple's online storefront.
A quick spot check reveals that Personal Pickup has indeed been removed on the Thunderbolt Display product page in the U.S., U.K., Australia, Canada,...

NYC Apple Stores Being Targeted by Thieves Dressed as Retail Staff
Thieves in New York City are reportedly posing as company employees in order to steal thousands of dollars of hardware from Apple Stores.
According to DNAInfo, last week a man dressed as an Apple staff member walked into the company's SoHo store and gained access to a backroom, stealing iPhones worth a combined $16,130.
Similar incidents occurred back in March when a store on the Upper...

Apple to Reach Goal of 40 Stores in China Later This Month
Apple has announced that it will be opening its 39th and 40th retail stores in China in Tianjin and Shanghai on Saturday, June 11 and Saturday, June 18 respectively. Both grand openings will take place at 10:00 a.m. local time.
Apple's second new store in Tianjin this year will be located at the Galaxy International Shopping Center on 9 Le Yuan Road in the city's southwest Hexi District. The...

Apple Launches 2016 Back to School Promotion, Offers Free Beats With Mac, iPhone, or iPad Pro Purchase
Apple today launched its annual Back to School promotion in the U.S. and Canada, offering a free pair of Beats Solo2 Wireless Headphones to qualifying students, parents of students, educators, and select others that purchase an eligible Mac with education pricing, including the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro. As usual, the Mac mini and refurbished Macs are excluded from the...

Thunderbolt Display Stock Limited at Apple Stores Ahead of WWDC
Thunderbolt Display stock is limited or unavailable at several Apple Stores in North America, Europe, Australia, and other regions ahead of new product announcements expected at WWDC 2016 in two weeks.
A spot check of Apple Stores in the U.S., for example, reveals that the Thunderbolt Display is available on a ship-to-store basis only at all or select locations in Albany, Buffalo, Columbus,...

Apple Store Worker Says Staff Routinely Get Death Threats From Customers
Business Insider UK this morning published a detailed interview with someone claiming to be a UK Apple retail employee, which provides an intriguing insight into what it's like to work in an Apple Store.
The interview is unusual because every Apple staffer signs a confidentiality agreement on their first day in the job, which apparently prevents them from speaking publicly or announcing their...

AirPort Extreme and Time Capsule Out of Stock at U.S. Apple Stores [Updated]
Following a rare firmware update for the AirPort Express, AirPort Extreme, and AirPort Time Capsule earlier this week, a few readers have contacted us about the Wi-Fi base stations being out of stock at their local Apple retail stores in the United States.
Specifically, the tipsters informed us that the AirPort Extreme was out of stock at the Apple Store, Sagemore location in Marlton, New...

Will.i.am's 'i.am+ EPs' Wireless Earphones Debut Exclusively at Apple Stores
i.am+, the company founded by musician will.i.am, recently announced the launch of its new i.am+ EPs, a set of premium Bluetooth earphones that are available exclusively from Apple retail stores and Apple.com.
Featuring a design inspired by the "iconic shape of vinyl records" and targeted at those interested in fashion, the EPs include circular ear pieces made of spun metal and are connected...

Apple's First Retail Store in Brooklyn Confirmed by Job Listings
Apple has posted a series of job listings today and earlier in May for retail positions in Brooklyn, confirming that the company plans to open its first store in New York City's most populous borough in the near future.
Apple's jobs website lists typical retail store positions, including Creatives, Experts, Geniuses, Specialists, Business Leaders, and management, while recent LinkedIn postings ...

Apple Previews New Flagship Union Square Store in San Francisco
Apple today invited journalists to San Francisco to preview its new Union Square store, set to open this weekend. Dozens of images are being shared on Twitter and other social networks, giving us our first glimpse at the revamped store that's been under construction for more than two years.
As it shows off the new location to journalists, Apple has also published a press release outlining all...