Apple Store
By MacRumors Staff
Apple Store Articles

Apple Introduces Major Retail Changes, Including New Pro-Level Positions and Credo
Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources.
Apple is implementing three new retail positions in the United States and United Kingdom, and likely elsewhere, including two pro-level positions and an all-new Technical Expert position ...
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Apple Opening Three Next-Generation Stores Over the Next Week
Apple has announced that it will be opening a trio of retail stores following construction and renovations over the next week.
Apple's retail store at Westfield Annapolis in Annapolis, Maryland will open at a new location within the shopping mall on Saturday, August 20. Apple did not provide a specific time, but the store opens at 10:00 a.m. local time on Saturdays. The store's new address...

Apple Drops 'Store' From Apple Store Branding
Apple appears to be making a slight branding change to its retail business, dropping the "Store" moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like "Apple Union Square" or "Apple Valley Fair" or "Apple The Grove," instead of "Apple Store, Valley Fair" or "Apple Store, The Grove."
It's a...

Apple Stores Offering Exclusive Jaybird Freedom Earbuds in Rose Gold and Space Gray
Starting this week, Logitech-owned Jaybird's Freedom Wireless Bluetooth Headphones are available for purchase in two new exclusive colors from the Apple Online Store and Apple retail locations.
Designed to match Apple's line of iPhones, iPads, and Apple Watches, the two exclusive colors include a Space Gray and Rose Gold. The Space Gray Freedom earbuds feature Space Gray highlights on the...

Apple's World Trade Center Store in New York Opens August 16
Apple has announced that its World Trade Center retail store in Lower Manhattan opens on Tuesday, August 16 at 12:00 p.m. local time. The store will be located in the new Oculus transit and retail hub on the lower level.
Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and construction has been underway since earlier this year. It will be the...

Apple Offers $5 Photo-to-Painting App 'Brushstroke' for Free Through the Apple Store App
While yesterday's update to the Apple Store iOS app introduced some significant alterations to the interface, one thing Apple didn't change is its tradition of occasionally offering select paid apps for free through the Store for a limited time.
Right now, users who scroll down the Discover tab can find an option to download photo painting app Brushstroke for free, instead of paying $4.99 when ...

Revamped Apple Store iOS App With 'For You' Recommendations Now Live [Update: Hands-On Video Now Included]
As expected, Apple has just released its revamped Apple Store iOS app, bringing along a new "Discover" tab that takes into account each user's previous purchases so it can curate content from the company's online storefront in order to recommend what to buy next. The update for the Apple Store app introduces a universal functionality for both iPhone and iPad devices as well, along with a...

Former Apple Store Employees Provide Amusing Glimpse Into Company's Retail Culture
A trio of former Apple Store employees recently delved into some stories of their tenure at various retail locations of the company's well-recognized brand. Although their names were changed to keep their identities a secret, the group which spoke with Thrillist included: Lucas, a Lead Genius with five years of experience; David, who worked part-time as a Sales Specialist for four-and-a-half...

Apple to Debut Revamped Apple Store App With 'For You' Recommendations
Apple will soon introduce a redesigned version of its dedicated Apple Store app, reports Bloomberg. The new version of the app, which is used to make online purchases of Apple products, will feature custom recommendations for new products to buy based on purchase history.
Citing sources with knowledge of Apple's plans, Bloomberg's report says Apple is likely to include a dedicated "For You"...

Apple Confirms Upcoming Retail Store at World Trade Center [Updated]
Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.
WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)
The location will mark Apple's tenth...

Apple Progressing on First Retail Stores in Singapore and Mexico City
In addition to expanding its retail footprint in China over the past few years, Apple is moving ahead with new stores in other countries.
Photos obtained by MacRumors from reader Myles today reveal progress on Apple's first retail store in Singapore, a location that has been confirmed by Apple since November 2015 and under renovation since earlier this year. Construction of the store's glass ...

Authorities Charge 6 in Chicago Apple Store Traveling Fraud Scheme
Six people from New York have been charged with allegedly attempting fraudulent transactions at the Deer Park Apple Store near Chicago, according to the Chicago Tribune. Lake County authorities tell the paper that the scheme is an "organized criminal enterprise."
Last week, authorities learned that the scheme was being attempted at various Apple Stores in the Chicago area. The suspects were...

Apple Posts Job Listings for First Retail Store in Taiwan
Apple has posted a series of job listings for its first retail store in Taiwan. The company is looking to fill Genius, Expert, Manager, Store Leader, and Business Leader positions, among others, while applications for the Apple Store Leader Program are open ahead of a September 2016 start date.
Apple confirmed to Reuters that it will open its first retail store in Taiwan, but it did not...

Apple's First Retail Store in Brooklyn Opens July 30
Apple has announced that its first retail store in the New York City borough of Brooklyn opens on Saturday, July 30 at 10:00 a.m. local time. As rumored since late 2014, the store will be located at 247 Bedford Avenue in the Williamsburg neighborhood. The store hours are 10am-8pm on Monday-Saturday and 11am-7pm on Sunday.
Apple is nearly finished renovations at 247 Bedford Avenue (Thanks, ...

Apple Simplifies 'Trade Up With Installments' iPhone Program by Relying on Carrier Financing Plans
Apple today made some changes to its recently introduced "Trade Up With Installments" payment plan, which is designed to let prospective customers trade in an old iPhone, Android, or Windows Phone, putting the value of the device towards a new 24-month iPhone installment plan.
Previously, Apple's Trade Up program relied on a 24-month installment loan from Apple partner Citizens Bank, but Apple ...

Apple's Fifth Retail Store in Hong Kong Opens on June 30
Apple has announced that its fifth retail store in Hong Kong opens on Thursday, June 30 at 10:00 a.m. local time. The store will be located inside the New Town Plaza shopping mall at 18 Sha Tin Centre Street.
The store will be open seven days a week between 10:00 a.m. and 10:00 p.m. local time, providing customers in the northern Sha Tin District with access to the Genius Bar and other...

Apple Announces 2016 Summer Camps for Kids at Retail Stores
Apple has opened registration in the U.S. and a number of other countries (links below) for its annual Apple Summer Camp, where kids aged 8 to 12 can attend a company retail store and learn how to create interactive books and movies using Apple products and software, ranging from iBooks Author on Mac to iMovie on iPad.
Apple's summer workshops will be hosted between 10:30 a.m. and 3:30 p.m....

Apple Invites Retail Employees to Test Pre-Release Versions of macOS Sierra
Apple has begun inviting its retail store employees to try pre-release versions of macOS Sierra, the latest version of its Mac software platform and renamed successor to OS X El Capitan.
Staff who sign up to the voluntary AppleSeed program are set to receive pre-release versions of macOS Sierra to install on their personal computers for use on their own time.
Apple is hoping that staff...

Apple Launches 2016 Back to School Promotion in Europe, Free Beats With Qualifying Purchases
Apple has extended its Back to School promotion to countries in Europe, offering a free pair of Beats Solo2 Wireless Headphones with eligible purchases.
At the beginning of June, Apple launched its annual Back to School promotion in the U.S. and Canada, offering the headphones to qualifying students and select others that purchase an eligible Mac, iPhone, or iPad Pro with education pricing.
...

Apple Removes Personal Pickup for Thunderbolt Display
With only a few hours remaining until Apple's WWDC 2016 keynote at the Bill Graham Civic Auditorium in San Francisco, a tipster informed us that Personal Pickup is no longer available for the Thunderbolt Display on Apple's online storefront.
A quick spot check reveals that Personal Pickup has indeed been removed on the Thunderbolt Display product page in the U.S., U.K., Australia, Canada,...