Apple Store
By MacRumors Staff
Apple Store Articles
Four Apple Stores to Reopen in Time for iPhone 7 Launch
Apple has announced that it will be reopening four of its U.S. retail stores on September 10, six days ahead of the iPhone 7 launch on September 16.
Apple Bay Street in Emeryville, California, Apple West Town Mall in Knoxville, Tennessee, Apple Willow Bend in Plano, Texas, and Apple Mayfair in Wauwatosa, Wisconsin will each open their doors on Saturday at 10:00 a.m. local time. All four...
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Apple Discounts 64GB iPhone SE From $499 to $449
Apple has lowered the price of the iPhone SE with 64GB of storage from $499 to $449 in the U.S. following its iPhone 7 event yesterday. Likewise, the monthly installment price now starts at a lower $18.71 per month through carrier financing. The 16GB model remains $399.
Apple released the iPhone SE in March 2016 as a low-cost successor to the iPhone 5s, much to the delight of customers who...
Apple's Online Store Down Ahead of Today's iPhone 7 Event
Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.
Apple will...
Masimo's 'MightySat' Fingertip Pulse Oximeter Now Available From Apple
Masimo has announced that its MightySat fingertip pulse oximeter can now be purchased from Apple.com and select Apple retail locations in the U.S. and Canada.
The pulse oximeter provides noninvasive measurements of oxygen saturation, pulse rate, and perfusion index, allegedly with greater accuracy than over a dozen other hospital-grade pulse oximeters.In a study of 70 healthy volunteers...
Misfit Debuts Shine 2 and Ray Activity Trackers in New Colors, Announces Apple Exclusives
Misfit today announced expanded color options available for its Shine 2 activity tracker, debuting four new Shine 2 colors accompanied by 14 new Sport Band options and four new Field Bands in woven nylon and leather.
According to Misfit, the new colors have been inspired by the "nostalgia of picturesque summer landscapes" with bold brights, muted pastels, and neutral colors to match all...
Apple Prepares Opening of First Mexico City Store With New Artwork [Updated]
In preparation for the opening of Apple Santa Fe, the company has begun decorating the location's construction site with new, colorful artwork that lets passersby know "we have much to celebrate." The store will be located in Mexico City's Centro Santa Fe, the largest shopping mall in Latin America, on the second floor of the mall's upscale wing of shops.
Up until yesterday, the Santa Fe...
Apple The Oaks Reopens Next Weekend, CambridgeSide Next Up for Renovations
Apple has announced that its The Oaks retail location in Thousand Oaks, California reopens this Saturday, August 27 at 10:00 a.m. local time. The location, which first opened on October 29, 2005, has been closed for renovations since March. The renovated space is expected to have a Jony Ive-inspired next-generation design and double the square footage within the shopping mall.
Apple The Oaks, ...
Apple Introduces Major Retail Changes, Including New Pro-Level Positions and Credo
Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources.
Apple is implementing three new retail positions in the United States and United Kingdom, and likely elsewhere, including two pro-level positions and an all-new Technical Expert position ...
Apple Opening Three Next-Generation Stores Over the Next Week
Apple has announced that it will be opening a trio of retail stores following construction and renovations over the next week.
Apple's retail store at Westfield Annapolis in Annapolis, Maryland will open at a new location within the shopping mall on Saturday, August 20. Apple did not provide a specific time, but the store opens at 10:00 a.m. local time on Saturdays. The store's new address...
Apple Drops 'Store' From Apple Store Branding
Apple appears to be making a slight branding change to its retail business, dropping the "Store" moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like "Apple Union Square" or "Apple Valley Fair" or "Apple The Grove," instead of "Apple Store, Valley Fair" or "Apple Store, The Grove."
It's a...
Apple Stores Offering Exclusive Jaybird Freedom Earbuds in Rose Gold and Space Gray
Starting this week, Logitech-owned Jaybird's Freedom Wireless Bluetooth Headphones are available for purchase in two new exclusive colors from the Apple Online Store and Apple retail locations.
Designed to match Apple's line of iPhones, iPads, and Apple Watches, the two exclusive colors include a Space Gray and Rose Gold. The Space Gray Freedom earbuds feature Space Gray highlights on the...
Apple's World Trade Center Store in New York Opens August 16
Apple has announced that its World Trade Center retail store in Lower Manhattan opens on Tuesday, August 16 at 12:00 p.m. local time. The store will be located in the new Oculus transit and retail hub on the lower level.
Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and construction has been underway since earlier this year. It will be the...
Apple Offers $5 Photo-to-Painting App 'Brushstroke' for Free Through the Apple Store App
While yesterday's update to the Apple Store iOS app introduced some significant alterations to the interface, one thing Apple didn't change is its tradition of occasionally offering select paid apps for free through the Store for a limited time.
Right now, users who scroll down the Discover tab can find an option to download photo painting app Brushstroke for free, instead of paying $4.99 when ...
Revamped Apple Store iOS App With 'For You' Recommendations Now Live [Update: Hands-On Video Now Included]
As expected, Apple has just released its revamped Apple Store iOS app, bringing along a new "Discover" tab that takes into account each user's previous purchases so it can curate content from the company's online storefront in order to recommend what to buy next. The update for the Apple Store app introduces a universal functionality for both iPhone and iPad devices as well, along with a...
Former Apple Store Employees Provide Amusing Glimpse Into Company's Retail Culture
A trio of former Apple Store employees recently delved into some stories of their tenure at various retail locations of the company's well-recognized brand. Although their names were changed to keep their identities a secret, the group which spoke with Thrillist included: Lucas, a Lead Genius with five years of experience; David, who worked part-time as a Sales Specialist for four-and-a-half...
Apple to Debut Revamped Apple Store App With 'For You' Recommendations
Apple will soon introduce a redesigned version of its dedicated Apple Store app, reports Bloomberg. The new version of the app, which is used to make online purchases of Apple products, will feature custom recommendations for new products to buy based on purchase history.
Citing sources with knowledge of Apple's plans, Bloomberg's report says Apple is likely to include a dedicated "For You"...
Apple Confirms Upcoming Retail Store at World Trade Center [Updated]
Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.
WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)
The location will mark Apple's tenth...
Apple Progressing on First Retail Stores in Singapore and Mexico City
In addition to expanding its retail footprint in China over the past few years, Apple is moving ahead with new stores in other countries.
Photos obtained by MacRumors from reader Myles today reveal progress on Apple's first retail store in Singapore, a location that has been confirmed by Apple since November 2015 and under renovation since earlier this year. Construction of the store's glass ...
Authorities Charge 6 in Chicago Apple Store Traveling Fraud Scheme
Six people from New York have been charged with allegedly attempting fraudulent transactions at the Deer Park Apple Store near Chicago, according to the Chicago Tribune. Lake County authorities tell the paper that the scheme is an "organized criminal enterprise."
Last week, authorities learned that the scheme was being attempted at various Apple Stores in the Chicago area. The suspects were...
Apple Posts Job Listings for First Retail Store in Taiwan
Apple has posted a series of job listings for its first retail store in Taiwan. The company is looking to fill Genius, Expert, Manager, Store Leader, and Business Leader positions, among others, while applications for the Apple Store Leader Program are open ahead of a September 2016 start date.
Apple confirmed to Reuters that it will open its first retail store in Taiwan, but it did not...