Apple Store
By MacRumors Staff
Apple Store Articles
Apple's All-New Birmingham Store Opens September 24, Bullring Location to Close
Apple has announced its all-new store in Birmingham, England, located at 128 New Street, opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.
Apple Birmingham under renovations via MacRumors reader Barry Rimmer
Apple has taken over a...
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iPhone 7 Plus Availability Improving Through Apple's Upgrade Program
A spot check of Apple's reservation system for iPhone Upgrade Program members reveals iPhone 7 Plus availability is slowly improving in the United States.
iPhone 7 Plus models in select storage capacities and colors, sans Jet Black models, are available for reservation at select Apple retail stores in California, Florida, New York, and some other states as of the time this article was...
Launch Day Reaction Mixed as iPhone 7 Shipping Estimates Improve but Some Reservations Turned Away
iPhone 7 and iPhone 7 Plus launch fever has officially reached the U.S. and Canada, with the first pre-order deliveries and in-store availability beginning around 8:00 a.m. from coast to coast. Despite limited to no iPhone 7 Plus or iPhone 7 in Jet Black stock, long queues have still formed at many Apple retail stores in both countries.
Apple Eaton Centre in Toronto, for example, still had...
Apple Not Accepting Returns or Exchanges in Hong Kong
Apple updated its purchase policy for Hong Kong today to reflect that all Apple and Beats products purchased at its retail stores in the region cannot be returned or exchanged.
The exact reason for Apple suddenly disallowing returns and exchanges at its five Hong Kong retail locations, and whether it is a temporary move, remains unclear at this time.
Apple previously allowed customers in...
Apple's First Walk-In Customers Leave With iPhone 7 Instead of iPhone 7 Plus, But Get Free $100 Gift Cards
Five students from Sydney, Australia, namely Bishoy Behman, Mazen Kourouche, Marcus Barsoum, Matthew Alvarez, and Paul Behman, were the first customers in the world to walk out of an Apple retail store with an all-new iPhone today, although without the specific model they had been hoping for.
The students had been taking turns waiting since Wednesday morning local time for the chance to...
Apple's First Mexican Store and Sixth Hong Kong Store Open Next Week
Apple has announced that its first retail store in Mexico, located at the Centro Santa Fe shopping mall in Mexico City, will open on Saturday, September 24 at 11:00 a.m. local time. Apple's sixth retail store in Hong Kong, located at the apm shopping mall, also opens on Thursday, September 22 at 11:00 a.m. local time.
Reforma Gadgets via Twitter
Apple is celebrating the opening of its first...
Apple Removes Option to Purchase Gift Cards by Email [Update: Added Back]
Apple recently removed the option to purchase Apple Store or iTunes gift cards by email from its U.S. website, eliminating the ability to buy e-gift cards.
The option to purchase physical Apple Store or iTunes gift cards by mail remains on Apple's website, while both physical and e-gift cards remain available from third-party resellers such as Walmart and Staples.
Apple previously allowed ...
Apple to Reopen Trio of Stores on iPhone 7 Launch Day
Apple has announced that it will be reopening three of its U.S. retail locations on September 16, the same day the iPhone 7 and iPhone 7 Plus become available for purchase in stores.
Apple Park Meadows in Lone Tree, Colorado, Apple Ridgedale in Minnetonka, Minnesota, and Apple The Fashion Mall at Keystone in Indianapolis, Indiana will each reopen on Friday at 8:00 a.m. local time. All three...
Apple Will Resume 'Reserve And Pick Up' for iPhone 7 in U.S. and U.K. on September 17
While estimated shipping dates for most iPhone 7 and iPhone 7 Plus models have quickly slipped to 2-3 weeks or later, including November for most Jet Black models, customers who elected not to pre-order online or slept through their alarm may still have a chance to purchase the model they desire sooner than anticipated.
iPhone 7 and iPhone 7 Plus reservations will reopen on September 17 at...
Four Apple Stores to Reopen in Time for iPhone 7 Launch
Apple has announced that it will be reopening four of its U.S. retail stores on September 10, six days ahead of the iPhone 7 launch on September 16.
Apple Bay Street in Emeryville, California, Apple West Town Mall in Knoxville, Tennessee, Apple Willow Bend in Plano, Texas, and Apple Mayfair in Wauwatosa, Wisconsin will each open their doors on Saturday at 10:00 a.m. local time. All four...
Apple Discounts 64GB iPhone SE From $499 to $449
Apple has lowered the price of the iPhone SE with 64GB of storage from $499 to $449 in the U.S. following its iPhone 7 event yesterday. Likewise, the monthly installment price now starts at a lower $18.71 per month through carrier financing. The 16GB model remains $399.
Apple released the iPhone SE in March 2016 as a low-cost successor to the iPhone 5s, much to the delight of customers who...
Apple's Online Store Down Ahead of Today's iPhone 7 Event
Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.
Apple will...
Masimo's 'MightySat' Fingertip Pulse Oximeter Now Available From Apple
Masimo has announced that its MightySat fingertip pulse oximeter can now be purchased from Apple.com and select Apple retail locations in the U.S. and Canada.
The pulse oximeter provides noninvasive measurements of oxygen saturation, pulse rate, and perfusion index, allegedly with greater accuracy than over a dozen other hospital-grade pulse oximeters.In a study of 70 healthy volunteers...
Misfit Debuts Shine 2 and Ray Activity Trackers in New Colors, Announces Apple Exclusives
Misfit today announced expanded color options available for its Shine 2 activity tracker, debuting four new Shine 2 colors accompanied by 14 new Sport Band options and four new Field Bands in woven nylon and leather.
According to Misfit, the new colors have been inspired by the "nostalgia of picturesque summer landscapes" with bold brights, muted pastels, and neutral colors to match all...
Apple Prepares Opening of First Mexico City Store With New Artwork [Updated]
In preparation for the opening of Apple Santa Fe, the company has begun decorating the location's construction site with new, colorful artwork that lets passersby know "we have much to celebrate." The store will be located in Mexico City's Centro Santa Fe, the largest shopping mall in Latin America, on the second floor of the mall's upscale wing of shops.
Up until yesterday, the Santa Fe...
Apple The Oaks Reopens Next Weekend, CambridgeSide Next Up for Renovations
Apple has announced that its The Oaks retail location in Thousand Oaks, California reopens this Saturday, August 27 at 10:00 a.m. local time. The location, which first opened on October 29, 2005, has been closed for renovations since March. The renovated space is expected to have a Jony Ive-inspired next-generation design and double the square footage within the shopping mall.
Apple The Oaks, ...
Apple Introduces Major Retail Changes, Including New Pro-Level Positions and Credo
Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources.
Apple is implementing three new retail positions in the United States and United Kingdom, and likely elsewhere, including two pro-level positions and an all-new Technical Expert position ...
Apple Opening Three Next-Generation Stores Over the Next Week
Apple has announced that it will be opening a trio of retail stores following construction and renovations over the next week.
Apple's retail store at Westfield Annapolis in Annapolis, Maryland will open at a new location within the shopping mall on Saturday, August 20. Apple did not provide a specific time, but the store opens at 10:00 a.m. local time on Saturdays. The store's new address...
Apple Drops 'Store' From Apple Store Branding
Apple appears to be making a slight branding change to its retail business, dropping the "Store" moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like "Apple Union Square" or "Apple Valley Fair" or "Apple The Grove," instead of "Apple Store, Valley Fair" or "Apple Store, The Grove."
It's a...
Apple Stores Offering Exclusive Jaybird Freedom Earbuds in Rose Gold and Space Gray
Starting this week, Logitech-owned Jaybird's Freedom Wireless Bluetooth Headphones are available for purchase in two new exclusive colors from the Apple Online Store and Apple retail locations.
Designed to match Apple's line of iPhones, iPads, and Apple Watches, the two exclusive colors include a Space Gray and Rose Gold. The Space Gray Freedom earbuds feature Space Gray highlights on the...