Each year, Apple typically holds three or four events to unveil new products. There's generally a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October event that usually includes Macs and iPads.
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in regularly, because we'll be updating this guide on a regular basis.
No More 2024 Events
With the September iPhone event finished, there are no more events planned for 2024. Apple's next products will come in 2025.
2025 M4 Mac Refresh
Several other Macs will be updated with M4-series chips across 2025.
MacBook Air
Apple plans to refresh the 13-inch and 15-inch MacBook Air models sometime in spring 2025, updating them with M4 chips. Design changes are not expected, with the focus to be on the chip refresh. Spring 2025 ranges from March 20 to June 20.
Mac Studio
The Mac Studio was updated with M2 Max and M2 Ultra chips in June 2023, and it sounds like Apple will skip M3 chips in the desktop machine. Current rumors suggest the Mac Studio will be updated in mid-2025, and mid-year updates usually happen around WWDC. The Mac Studio will likely get M4 Max and M4 Ultra chips, keeping in line with the current options.
Mac Pro
Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.
Other 2025 Products
There are multiple product refreshes planned for 2025, including some devices that don't see frequent updates, such as the iPhone SE.
- Apple Watch SE - Apple didn't refresh the Apple Watch SE in 2024, and a new model won't be coming until 2025. The next Apple Watch SE is expected to feature a plastic casing.
- iPhone SE - The iPhone SE will see an update in 2025, and it is expected to feature a 6.1-inch OLED display and an iPhone 14-like design. It may be the first Apple device with an Apple 5G modem.
- iPhone 17 - There are four new iPhones coming in 2025, but the Plus is going away. Instead, Apple will debut a new model that is more of an iPhone 17 "Slim" or "Air."
- Apple Watch Series 11 - Apple will refresh the Apple Watch in 2025, but what's coming isn't yet known.
- Low-Cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E, and it's expected in 2025.
Products With Unknown Release Dates
There are a number of new products in the works that don't yet have specific release dates associated with them. Some of these could come at an October event, or at other times throughout the year.
- Apple TV 4K - A new Apple TV 4K with a faster A16 processor was originally said to be coming in the first half of 2024, but more recent rumors have indicated a launch is not imminent.
- iPad mini 7 - The next iPad mini won't have any design updates, but it could have an upgraded A-series chip and new front and rear cameras.
- Low-cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E.
- HomePod with Display - Apple is rumored to be working on a next-generation version of the HomePod that has a touchscreen display at the top. This would look similar to the existing HomePod, but the screen would be able to be interacted with in new ways.
- New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
- Home Hub Device - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products, and it could launch as soon as 2024.
Further in the Future
- iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac. Apple's plans and a potential launch date continue to be unclear.
- Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2025 at the earliest.
- Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 20-inch MacBook that has a foldable display, but it won't come out for several years yet.
- Vision Pro 2 - Apple is working on a new Vision Pro, or multiple new models. Rumors are a little mixed right now, but Apple seems to want a successor for the current model and also a lower-cost version that would be closer in price to the iPhone.
Events That Already Happened
February Vision Pro Launch
Apple in February launched the Vision Pro, its first new product of 2024. There was no launch event because it had already been introduced at WWDC last June, but Apple did market it through product videos and a press release. The Vision Pro is priced starting at $3,500, and as of right now, it is limited to the United States.
visionOS, the operating system that runs on the Vision Pro, also came out in February.
As an entirely new product, the Vision Pro has some cutting-edge technology and you can find all the details on the device in our Vision Pro roundup.
Surprise March MacBook Air Launch
In late 2023, there were rumors that Apple would hold a 2024 spring event to unveil new MacBook Air and iPad Pro models, but in late February, we got word that Apple had no plans for an event after all.
On March 4, Apple announced the new 13.6-inch and 15.3-inch MacBook Air models. There are few physical changes compared to the prior-generation MacBook Air models from 2022 and 2023, but both machines adopt the 3-nanometer M3 chip. The M3 is approximately 20 percent faster than the prior-generation M2 chip, and it has improved graphics capabilities such as hardware-accelerated ray tracing.
Other new additions include Wi-Fi 6E, a fingerprint-resistant coating for the Midnight color, and microphone improvements, with details available in our MacBook Air roundup.
May iPad Pro and iPad Air Event
In late April, Apple announced an event to be held on Tuesday, May 7, with rumors pointing to new iPad Pro and iPad Air models plus some updated accessories.
The event saw the introduction of redesigned ultra-thin iPad Pro models in 11-inch and 13-inch sizes, both featuring new "Ultra Retina XDR" OLED display panels that offer enhanced contrast for improved HDR, better colors, and greater power efficiency. The iPad Pro models also include the all-new M4 chip, double the starting storage at 256GB, and a relocated landscape front camera and Face ID module.
Alongside the iPad Pro, Apple also introduced an updated Magic Keyboard with an aluminum shell, function keys and a larger haptic trackpad, plus a new Apple Pencil Pro with squeeze and barrel roll gestures, haptic feedback and Find My support.
The iPad Air also saw a significant update at the event, with the lineup expanding to two sizes for the first time with 11-inch and 13-inch models now available. Both models feature Apple's M2 chip and a relocated landscape FaceTime camera.
Finally, Apple discontinued the ninth-generation iPad and reduced the price of the 10th-generation iPad by $100, with Apple's cheapest iPad now starting at $349.
June 2024 - WWDC
Apple held its annual Worldwide Developers Conference keynote on Monday, June 10, introducing new versions of the software that runs on Apple devices. WWDC focused heavily on "Apple Intelligence," which is what Apple is calling its set of AI features. AI updates are coming to iOS 18, iPadOS 18, and macOS Sequoia, plus there are new features for each operating system.
Apple Intelligence includes tools for helping you generate, edit, and proofread writing, major Siri updates to make Siri more useful, and image generation features for creating custom images and custom emoji, or Genmoji.
- iOS 18 - iOS 18 has all of the Apple Intelligence features, along with a revamped Home Screen that lets you move app icons anywhere, recolor icons, and remove the names from your icons. Control Center has been redesigned and is customizable, plus third-party developers can create Control Center controls. There are emoji Tapbacks in Messages, an option to send messages via satellite, a feature for locking apps, and much more.
- iPadOS 18 - iPadOS 18 has the same AI features as iOS 18 along with the Control Center and Home Screen updates, plus all of the app features. The iPad now has a Calculator app and in Notes, support for writing out math equations and having them solved right in line. There's also a Smart Script feature that improves your handwriting with Apple Pencil, and Safari can summarize webpages and highlight key info, a feature that's also available cross-platform.
- macOS Sequoia - You can mirror your iPhone to your Mac with macOS Sequoia, fully controlling apps, interacting with notifications, and more. And you can do it while your iPhone is locked. There's a new Passwords app that's also on PCs and in iOS 18/iPadOS 18, plus updates to window tiling.
- tvOS 18 - tvOS 18 adds new animated screensavers and makes it easier to switch screensavers, and in the Apple TV app, when you watch Apple TV+ shows, you can see InSights, which give you info on the actors in a TV or movie.
- watchOS 11 - watchOS 11 includes a Vitals app that aggregates your health data and gives you a wellness score each day, so you can get alerted to any changes you're experiencing. There are new Training Load features for tracking the intensity of workouts and the impact on the body over time, and Smart Stack widgets have been improved with new widgets and support for Live Activities. You can also pause Activity Ring tracking without losing a streak.
- visionOS 2 - Apple improved the look of Personas in visionOS 2, and there are new gestures for accessing the Control Center and Home View. Home View apps can be customized, and there's an option to create 3D photos from your 2D images.
All of the software updates are available to developers in a beta capacity right now, with Apple planning for a public release in the fall after several months of beta testing. Not all features are slated to launch right in September, and some of the Apple Intelligence additions won't be available until later iOS 18 updates in 2025.
September 2024 iPhone Event
At its September 9 "It's Glowtime" event, Apple introduced new iPhone 16 models, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Along with new iPhones, Apple also introduced the Apple Watch Series 10 and two new AirPods 4 models, one with ANC. The Apple Watch Ultra 2 got a new black color, and the AirPods Max headphones received a USB-C port.
October Releases
Apple didn't hold an October event, but it did unveil a new iPad mini 7 and new M4 Macs.
- iMac - The 24-inch iMac includes an M4 chip, 16GB RAM minimum, a 12-megapixel camera that supports Center Stage, and new color options.
- MacBook Pro - The 14-inch and 16-inch MacBook Pro models were upgraded with M4, M4 Pro, and M4 Max chips. There's support for a nano-texture matte display, 16GB RAM minimum, and Thunderbolt 5.
- Mac mini - The Mac mini was redesigned with a much smaller form factor that's significantly smaller than the prior version. It includes an M4 or M4 Pro chip, 16GB RAM, and support for Thunderbolt 5 (M4 Pro only).
- iPad mini 7 - The iPad mini 7 didn't get design updates, but it has an A17 Pro chip that supports Apple Intelligence.
2024 Product Refreshes and Announcements
- February 2024 - Vision Pro
- February 2024 - visionOS
- March 2024 - 13-inch and 15-inch M3 MacBook Air
- May 2024 - iPad Pro
- May 2024 - iPad Air
- May 2024 - Apple Pencil Pro
- May 2024 - iPad Pro Magic Keyboard
- June 2024 (Announced) - iOS 18
- June 2024 (Announced) - iPadOS 18
- June 2024 (Announced) - macOS Sequoia
- June 2024 (Announced) - visionOS 2
- June 2024 (Announced) - tvOS 18
- June 2024 (Announced) - watchOS 11
- September 2024 - iPhone 16
- September 2024 - iPhone 16 Plus
- September 2024 - iPhone 16 Pro
- September 2024 - iPhone 16 Pro Max
- September 2024 - Apple Watch Series 10
- September 2024 - AirPods 4
- September 2024 - AirPods Max (USB-C port)
- September 2024 - Apple Watch Ultra 2 (New color only)
- September 2024 - iOS 18
- September 2024 - iPadOS 18
- September 2024 - macOS Sequoia
- September 2024 - visionOS 2
- September 2024 - tvOS 18
- September 2024 - watchOS 11
- October 2024 - iPad mini -
- October 2024 - Mac mini -
- October 2024 - MacBook Pro -
- October 2024 - iMac -
2023 Product Refreshes and Announcements
We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.
- January 2023 - 14 and 16-inch M2 Pro/Max MacBook Pro
- January 2023 - M2 and M2 Pro Mac mini
- January 2023 - HomePod
- June 2023 - 15-inch MacBook Air
- June 2023 - Mac Studio
- June 2023 - Mac Pro
- June 2023 (Announced) - Apple Vision Pro
- June 2023 (Announced) - visionOS
- June 2023 (Announced) - iOS 17
- June 2023 (Announced) - iPadOS 17
- June 2023 (Announced) - macOS Sonoma
- June 2023 (Announced) - tvOS 17
- June 2023 (Announced) - watchOS 10
- September 2023 - iPhone 15
- September 2023 - iPhone 15 Plus
- September 2023 - iPhone 15 Pro
- September 2023 - iPhone 15 Pro Max
- September 2023 - Apple Watch Series 9
- September 2023 - Apple Watch Ultra 2
- September 2023 - AirPods Pro 2 (USB-C Case)
- October 2023 - USB-C Apple Pencil
- October 2023 - 24-inch iMac
- October 2023 - 14-inch MacBook Pro with M3 Pro/Max chips
- October 2023 - 16-inch MacBook Pro with M3 Pro/Max chips
2022 Product Refreshes and Announcements
- March 2022 - 5G iPhone SE
- March 2022 - 5G iPad Air
- March 2022 - Mac Studio
- March 2022 - Studio Display
- June 2022 - iOS 16
- June 2022 - iPadOS 16
- June 2022 - watchOS 9
- June 2022 - tvOS 16
- June 2022 - macOS Ventura
- June 2022 - MacBook Air
- June 2022 - 13-inch MacBook Pro
- September 2022 - iPhone 14 and iPhone 14 Plus
- September 2022 - iPhone 14 Pro and iPhone Pro Max
- September 2022 - AirPods Pro 2
- September 2022 - Apple Watch Ultra
- September 2022 - Apple Watch Series 8
- September 2022 - Apple Watch SE
- October 2022 - 10th-generation iPad
- October 2022 - iPad Pro
- October 2022 - Apple TV 4K
2021 Product Refreshes and Announcements
- April 2021 - M1 iPad Pro
- April 2021 - M1 iMac
- April 2021 - AirTag
- April 2021 - Apple TV 4K
- April 2021 - Podcast subscriptions
- May 2021 - Apple Music Lossless and Spatial Audio with Dolby Atmos
- June 2021 - macOS 12 Monterey (Announced)
- July 2021 - MagSafe Battery Pack
- September 2021 - iPhone 13 models
- September 2021 - iPhone 13 Pro models
- September 2021 - iPad mini 6
- September 2021 - Ninth-generation iPad
- September 2021 - Apple Watch Series 7 (Announced)
- September 2021 - iOS 15
- September 2021 - iPadOS 15
- September 2021 - watchOS 8
- September 2021 - tvOS 15
- October 2021 - AirPods 3
- October 2021 - 14-inch and 16-inch MacBook Pro
- November 2021 - Beats Fit Pro
- November 2021 - New HomePod mini colors
Guide Feedback
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