Apple Ads

Apple today uploaded a new video to its YouTube channel that's dedicated to showing off the Depth Control feature available on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR. Entitled "The Backdrop," the video features the Depth Control in action on a shot of a woman taken on a busy street with a lot going on in the background. Depth Control is used to blur the background out, putting...

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an ‌iPhone‌ XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses ‌...

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university. The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 5...

Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices. There are five videos, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote. Each video is about a minute long and is done in a tutorial...

Apple this evening shared several new Apple Watch Series 4 tutorial videos on its YouTube channel, walking Apple Watch owners through features that include watch face customization, Walkie-Talkie, Activity rings, customizing workout metrics, locating an iPhone from Apple Watch, and streaming Apple Music. All of the videos are about 30 to 40 seconds in length and are designed for those who are...

Apple today shared a pair of heartfelt videos titled Real Stories and Real Stories: Michael on its YouTube channel. The first video focuses on the Apple Watch's potential to save lives, including a man who crashed while kitesurfing and used his Apple Watch to call his son, a 13-year-old boy whose Apple Watch alerted him to an elevated heart rate, a mother in a car crash who called 911 from...

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan. The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone...

Apple today shared a new ad that focuses on the recently introduced Group FaceTime feature, designed to allow iOS and Mac users to chat with up to 32 people at one time. The video, entitled "A Little Company," features a bunch of different Elvis impersonators on a Group FaceTime call singing the song "There's Always Me" by Elvis Presley. The video shows off the tiled interface that's used ...

Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish. The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by...

Apple this afternoon shared a new iPhone XS and XS Max ad called "Growth Spurt," which is a nod to the larger screen size of the 6.5-inch iPhone XS Max. In the minute-long spot, everything that's photographed with the new iPhone XS Max grows to an enormous size, including a cat, an avocado toast, a corgi, a woman, a golf ball, a pot sticker, a cookie, a fish, and more. AdWeek got the...

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features. The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you." "Introducing Apple Watch Series 4," the video description says....

Apple has shared three new Close Your Rings ads on its YouTube channel in Australia, highlighting the Activity app on Apple Watch. The fast-paced, 15-second videos each feature a different person — Eric, Atilla, and Yocelin — as they go about their busy days, closing their Move, Exercise, and Stand rings on the Apple Watch Series 3 in the process. Eric bikes, walks his dog, purchases ...

Apple today released a series of new 15-second ads highlighting Apple Pay Cash under the tagline "Just text them the money." One ad shows how roommates can use Apple Pay Cash in Messages to send rent money, while another includes a "lost shirt" scenario that demonstrates the ability to request a specific dollar amount. A third ad highlights two friends discussing and paying for...

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the comparisons are exaggerated — for...

Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes. Three other ads focus on specific Mac...

Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads. With these Apple ads, searching for something like "Drapes" in Pinterest could show up an...

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest...

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio...

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7...

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and ...