Apple Ads

Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish. The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by...

Apple this afternoon shared a new iPhone XS and XS Max ad called "Growth Spurt," which is a nod to the larger screen size of the 6.5-inch iPhone XS Max. In the minute-long spot, everything that's photographed with the new iPhone XS Max grows to an enormous size, including a cat, an avocado toast, a corgi, a woman, a golf ball, a pot sticker, a cookie, a fish, and more. AdWeek got the...

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features. The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you." "Introducing Apple Watch Series 4," the video description says....

Apple has shared three new Close Your Rings ads on its YouTube channel in Australia, highlighting the Activity app on Apple Watch. The fast-paced, 15-second videos each feature a different person — Eric, Atilla, and Yocelin — as they go about their busy days, closing their Move, Exercise, and Stand rings on the Apple Watch Series 3 in the process. Eric bikes, walks his dog, purchases ...

Apple today released a series of new 15-second ads highlighting Apple Pay Cash under the tagline "Just text them the money." One ad shows how roommates can use Apple Pay Cash in Messages to send rent money, while another includes a "lost shirt" scenario that demonstrates the ability to request a specific dollar amount. A third ad highlights two friends discussing and paying for...

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the comparisons are exaggerated — for...

Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes. Three other ads focus on specific Mac...

Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads. With these Apple ads, searching for something like "Drapes" in Pinterest could show up an...

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song. HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest...

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X. Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her. Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio...

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple's "Barbers" ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the "Barbers" ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop's skills. The attractive images, taken with the iPhone 7...

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone. The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps. Apple's second ad highlights Portrait Mode and ...

Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's...

Apple today shared a new "Groceries" ad that's designed to highlight the ease of using Apple Pay with Face ID on the iPhone X. In the short 12 second spot, which will likely be shown on TV, YouTube, and social media networks, a woman shopping for produce at the grocery store uses an iPhone X and Apple Pay to make her purchases. The fruit she buys is then crafted into an elaborate sea...

Last Thursday Apple shared an Apple Pay ad called "Fly Market," where a man danced through an open air market making purchases using Face ID and Apple Pay on his iPhone X. Apple this weekend posted a short continuation of that longer ad, featuring the same characters but this time focusing on Apple Pay's peer-to-peer payment feature Apple Pay Cash. In the brief 15-second clip, called "Pay with ...

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Wednesday, March 21 1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music ...

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X. In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere. ...

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In the video, a man holding an umbrella floats from the bottom of the screen,...

Apple this evening uploaded a new "Portrait Lighting" video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone...

Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media. Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like...