Apple Ads

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari. In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from...

Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally. The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in...

Apple today shared additional new videos that are part of its ongoing iPhone Tips series called "iPhone Can Do What?" that was launched last week. The series is designed to highlight features that are available on the ‌iPhone‌ XS, XS Max, and XR. The new videos cover sending and receiving money through iMessage using Apple Pay Cash, finding a missing Apple device using the Find My ‌iPhone‌...

Apple this afternoon shared several new videos that are part of its ongoing iPhone tips series called "iPhone Can Do What?" that was launched earlier this week. The new videos cover getting help on Apple products using the Apple Support app, unlocking the ‌iPhone‌ with Face ID, accessing boarding passes in the Wallet app, and choosing a new key frame in a Live Photo. There's also a video...

Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year. A new "Why iPhone" page on Apple's website in each country highlights reasons why an ‌iPhone‌ is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features...

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR. In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur ...

Apple maintains a photography tutorial section on its website for those interested in stepping up their iPhone photography, and it's regularly updated with new videos. Apple also uploads its ‌iPhone‌ tutorial videos to YouTube. Apple this afternoon shared four new videos on YouTube that will eventually be added to the site, covering shooting with light and shadow, shooting using the rule of...

Apple today released a new Apple Watch Series 4 ad named "Flight" that promotes the "freedom of cellular." Directed by Jonathan Glazer, the one-minute spot shows a woman running on a windy day when a gust suddenly elevates her into the clouds, where she dances freely in the air before falling back into a lake surrounded by mountains. She then receives but declines a call on her Apple Watch...

Apple today shared two new iPhone XS and ‌iPhone‌ XS tutorial videos on its YouTube channel, both of which are designed to highlight available features on the new devices. The first video is designed to teach users how to better use the search feature in the Photos app. You can search for people, places, and objects, such as food, cats, dogs, beaches, flowers, and more. There are thousands of...

Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR. In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. "Did you bokeh my child?" she asks, while the other mother attempts to explain that it was accidental. The...

The creative mastermind behind some of Apple's most iconic advertising campaigns announced his retirement today. Lee Clow Lee Clow, the Global Director of Media Arts at Apple's advertising agency partner TBWA, will move into an advisory role as Chairman Emeritus of TBWA\Media Arts Lab, a division of the agency he founded in 2006 to exclusively serve Apple. His iconic, award-winning career...

Apple today shared a trio of new Memoji ads on its YouTube channel featuring Ariana Grande, Khalid, and Florida Georgia Line. The videos highlight today's release of Grande's full album "Thank U, Next," yesterday's release of Khalid's single "Talk," and the upcoming release of Florida Georgia Line's country album "Can't Say I Ain't Country" on February 15. All of the songs and albums can ...

Apple today uploaded a new video to its YouTube channel that's dedicated to showing off the Depth Control feature available on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR. Entitled "The Backdrop," the video features the Depth Control in action on a shot of a woman taken on a busy street with a lot going on in the background. Depth Control is used to blur the background out, putting...

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an ‌iPhone‌ XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses ‌...

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university. The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 5...

Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices. There are five videos, focusing on taking notes, going paperless by scanning documents, hosting a podcast, designing a space with the Measure app, and creating a presentation in Keynote. Each video is about a minute long and is done in a tutorial...

Apple this evening shared several new Apple Watch Series 4 tutorial videos on its YouTube channel, walking Apple Watch owners through features that include watch face customization, Walkie-Talkie, Activity rings, customizing workout metrics, locating an iPhone from Apple Watch, and streaming Apple Music. All of the videos are about 30 to 40 seconds in length and are designed for those who are...

Apple today shared a pair of heartfelt videos titled Real Stories and Real Stories: Michael on its YouTube channel. The first video focuses on the Apple Watch's potential to save lives, including a man who crashed while kitesurfing and used his Apple Watch to call his son, a 13-year-old boy whose Apple Watch alerted him to an elevated heart rate, a mother in a car crash who called 911 from...

Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan. The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone...

Apple today shared a new ad that focuses on the recently introduced Group FaceTime feature, designed to allow iOS and Mac users to chat with up to 32 people at one time. The video, entitled "A Little Company," features a bunch of different Elvis impersonators on a Group FaceTime call singing the song "There's Always Me" by Elvis Presley. The video shows off the tiled interface that's used ...